Morticia Addams Costume
FailReturns run at 11.1% of orders, so Morticia Addams Costume is a Fail.
- Flapen Score
- 29 / 100Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 4829
- Market size
- £29K/yr208K searches / yr
- 90-day growth
- -42.8%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 41 sellers
Flapen Score
Morticia Addams Costume against its category
The dotted line is the Fashion average. Past it, Morticia Addams Costume is stronger. Inside it, weaker.
Market
The Morticia Addams Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Morticia Addams Costume 208K times last year and spent an estimated £29K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -42.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £29Ka year
- Peak month
- October88.0× the quietest month
- Top search term
- morticia addams costume161K searches a year
02 · Price
A sale here is worth £17.40.
Listings sell for £17.40 on average, from £8.27 to £30.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.40 that is £0 to £2K a year per listing.
- Average price
- £17.40inside the $15 to $100 sweet spot
- Price range
- £8.27–£30.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 11.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #2,705 within Novelty & Special Use Clothing. It carries 280 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 25.8%
- Average rank
- #2,705in Novelty & Special Use Clothing
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 280per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Morticia Addams Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LUYANA Women Halloween Costumes Off Shoulder Velevt Maxi Dress B-Black XL
- Price
- £18.78
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 2y ago
LVCBL Victorian Masquerade Elegant Floor Length Dresses Halloween Morticia Addams Costumes M Black
- Price
- £15.66
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 4y ago
Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)
- Price
- £19.04
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 10mo ago
Smiffys Immortal Soul Costume Black with Dress Halloween Adult Fancy Dress Vampire Dress Up Costumes
- Price
- £14.26
- Rating
- 4.4/5
- Reviews
- 1,860
- Age
- 11y ago
Gatwrmth Long Black Wig for Women 28 Long Straight Black Wig Necklace Earrings Bracelet Tattoo Stickers Halloween Ladies Fancy Dress Costume Set Cosplay Accessories for Adults
- Price
- £11.79
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago
Trending
90-day click momentum
LUYANA Womens Velvet Gothic Party Dress for Halloween Costume M Black
- Price
- £30.91
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1mo ago
LUYANA Halloween Costume Floor Length Dress Women Witch Vampire Cosplay L
- Price
- £16.28
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago
JDFAIJEAL Womens Gothic Vampire Dress - Black Long Sleeve Maxi Dress with Red Lining Halloween Cosplay & Gothic Party Costume (Black M)
- Price
- £23.69
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 8mo ago
Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)
- Price
- £19.04
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 10mo ago
LUYANA Women Halloween Costumes Off Shoulder Velevt Maxi Dress B-Black XL
- Price
- £18.78
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 2y ago
Newest
by launch dateLUYANA Womens Velvet Gothic Party Dress for Halloween Costume M Black
- Price
- £30.91
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1mo ago
JDFAIJEAL Womens Gothic Vampire Dress - Black Long Sleeve Maxi Dress with Red Lining Halloween Cosplay & Gothic Party Costume (Black M)
- Price
- £23.69
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 8mo ago
Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)
- Price
- £19.04
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 10mo ago
Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (L)
- Price
- £18.35
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 10mo ago
Gatwrmth Long Black Wig for Women 28 Long Straight Black Wig Necklace Earrings Bracelet Tattoo Stickers Halloween Ladies Fancy Dress Costume Set Cosplay Accessories for Adults
- Price
- £11.79
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
41
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- LUYANA48%
- Smiffys12%
- Rosevale Costumes11%
- LVCBL10%
- Gatwrmth5%
- HENBRANDT4%
- Open — no brand owns it (4 brands, 10%)
Demand
Morticia Addams Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 88.0×
Search terms
Top Morticia Addams Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- morticia addams costume161K/yr
- morticia addams6K/yr
- morticia4K/yr
- morticia addams dress18K/yr
- morticia dress5K/yr
- morticia addams costume women10K/yr
- morticia addams costume plus size4K/yr
Reviews and returns
What reviews say buyers love and hate about Morticia Addams Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The sizing appears to be a little random too
thin however this one was far from it
Love
A good addition to the collection
Really worth the money fits in very well with the rest of the collection
Fantastic doll for collectors
Very good quality arrived safely
Decent quality
Brilliant quality as always with the monster high dolls
Beautifully crafted
The dress is gorgeous in person, the black and red detail stands out more than I expected and she just looks really elegant on display
The long black gothic design is elegant and dramatic, making it perfect for alternative fashion, special occasions, or anyone who loves a darker aesthetic
Great value for money
the price is reasonable enough
The dress is well stitched to a high level
the stitching appears well finished
Return
11.1% Return rate 47% Fixable by listing
The sizing appears to be a little random too
Keep looking
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Best Flapen score
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FAQ
Common Morticia Addams Costume questions
Answered from the same tracked data.