Is morticia addams costume profitable to sell on Amazon United Kingdom?

The niche generates £29K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Skip it (29/100).

How competitive is the morticia addams costume niche?

10 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in morticia addams costume?

Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 11.1% — above our launch gate.

When does demand for morticia addams costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 88.0× the quietest.

What does it cost to enter the morticia addams costume niche?

Listings span £8.27–£30.91; the average listing price is £17.40 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.

morticia addams costume

Skip it

High returns (11.1%) — this niche doesn't clear our bar today.

Review moat

Great280.31

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£17.40

avg listing price — sweet spot $15–$100

Price range

Good£8.27–£30.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£29K

£29K/yr · 208K searches

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

Returns

Bad11.1%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

According to Flapen's Amazon United Kingdom niche tracking, morticia addams costume is a £29K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 29/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

morticia addams costume market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £44K–£52K; units × avg price
Conversion rate: 0.8%
Avg BSR: #2,705
Page quality: 0%
Prime: 94%
Sponsored: 50%
Out of stock: 25.8%
Avg brand age: 42 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

LUYANA48%
Smiffys12%
Rosevale Costumes11%
LVCBL10%
Gatwrmth5%
HENBRANDT4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 88.0×

Open Trend

Top morticia addams costume search terms

morticia addams costume161K/yr -43.6%1.2% conv.
morticia addams6K/yr -33.4%0.3% conv.
morticia4K/yr -20.8%0.0% conv.
morticia addams dress18K/yr -64.0%0.4% conv.
morticia dress5K/yr -20.6%0.0% conv.
morticia addams costume women10K/yr -52.3%2.1% conv.
morticia addams costume plus size4K/yr -12.3%0.0% conv.

All search terms

Top morticia addams costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LUYANA Women Halloween Costumes Off Shoulder Velevt Maxi Dress B-Black XL

LUYANA£18.784.5★74 rev

LVCBL Victorian Masquerade Elegant Floor Length Dresses Halloween Morticia Addams Costumes M Black

LVCBL£15.664.4★250 rev

Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)

Rosevale Costumes£19.044.5★6 rev

Smiffys Immortal Soul Costume Black with Dress Halloween Adult Fancy Dress Vampire Dress Up Costumes

Smiffys£14.264.4★1,860 rev

Gatwrmth Long Black Wig for Women 28 Long Straight Black Wig Necklace Earrings Bracelet Tattoo Stickers Halloween Ladies Fancy Dress Costume Set Cosplay Accessories for Adults

Gatwrmth£11.794.1★8 rev

Newest

by launch date

LUYANA Womens Velvet Gothic Party Dress for Halloween Costume M Black

LUYANA£30.918 rev

1mo ago

JDFAIJEAL Womens Gothic Vampire Dress - Black Long Sleeve Maxi Dress with Red Lining Halloween Cosplay & Gothic Party Costume (Black M)

JDFAIJEAL£23.6914 rev

8mo ago

Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)

Rosevale Costumes£19.046 rev

10mo ago

Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (L)

Rosevale Costumes£18.356 rev

10mo ago

Gatwrmth Long Black Wig for Women 28 Long Straight Black Wig Necklace Earrings Bracelet Tattoo Stickers Halloween Ladies Fancy Dress Costume Set Cosplay Accessories for Adults

Gatwrmth£11.798 rev

1y ago

What buyers say about morticia addams costume

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles36%

“A good addition to the collection”

Quality-Overall26%

“Very good quality arrived safely”

Design-Overall15%

“Beautifully crafted”

Value For Money7%

“Great value for money”

Stitch/Finish/Polish2%

“The dress is well stitched to a high level”

Material Quality2%

“made from soft durable polyester”

Size-Overall2%

“this fit beautifully”

Weight Heavy1%

“its a really a lovely heavyweight fabric”

Comfort-Overall1%

“is comfortable to wear for extended periods”

Color1%

“I love the red colour pop in the skirt - it makes the dress stand out from the crowd”

What buyers complain about

Size-Overall25%

“The sizing appears to be a little random too”

Thickness10%

“thin however this one was far from it”

Top return reasons

Size-Overall44%

Product Condition15%

Gifting Purpose8%

Material Quality8%

Quality-Overall6%

Print Quality6%

Color4%

Value For Money4%

Durability4%

Wig/Artificial Hair Quality4%

Common questions

Is morticia addams costume profitable to sell on Amazon United Kingdom?: The niche generates £29K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Skip it (29/100).
How competitive is the morticia addams costume niche?: 10 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in morticia addams costume?: Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 11.1% — above our launch gate.
When does demand for morticia addams costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 88.0× the quietest.
What does it cost to enter the morticia addams costume niche?: Listings span £8.27–£30.91; the average listing price is £17.40 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.