Morticia Addams Costume
high returns (11.1%) — Morticia Addams Costume doesn't clear our bar today.
Flapen Score
Is Morticia Addams Costume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Morticia Addams Costume is a £29K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 29/100.
Morticia Addams Costume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -42.8% over the last 90 days and 0.8% of searches end in a purchase.
£29K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Morticia Addams Costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LUYANA Women Halloween Costumes Off Shoulder Velevt Maxi Dress B-Black XL
- Price
- £18.78
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 2y ago
LVCBL Victorian Masquerade Elegant Floor Length Dresses Halloween Morticia Addams Costumes M Black
- Price
- £15.66
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 4y ago
Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)
- Price
- £19.04
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 10mo ago
Smiffys Immortal Soul Costume Black with Dress Halloween Adult Fancy Dress Vampire Dress Up Costumes
- Price
- £14.26
- Rating
- 4.4/5
- Reviews
- 1,860
- Age
- 11y ago
Gatwrmth Long Black Wig for Women 28 Long Straight Black Wig Necklace Earrings Bracelet Tattoo Stickers Halloween Ladies Fancy Dress Costume Set Cosplay Accessories for Adults
- Price
- £11.79
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago
Trending
90-day click momentum
LUYANA Womens Velvet Gothic Party Dress for Halloween Costume M Black
- Price
- £30.91
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1mo ago
LUYANA Halloween Costume Floor Length Dress Women Witch Vampire Cosplay L
- Price
- £16.28
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago
JDFAIJEAL Womens Gothic Vampire Dress - Black Long Sleeve Maxi Dress with Red Lining Halloween Cosplay & Gothic Party Costume (Black M)
- Price
- £23.69
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 8mo ago
Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)
- Price
- £19.04
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 10mo ago
LUYANA Women Halloween Costumes Off Shoulder Velevt Maxi Dress B-Black XL
- Price
- £18.78
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 2y ago
Newest
by launch dateLUYANA Womens Velvet Gothic Party Dress for Halloween Costume M Black
- Price
- £30.91
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1mo ago
JDFAIJEAL Womens Gothic Vampire Dress - Black Long Sleeve Maxi Dress with Red Lining Halloween Cosplay & Gothic Party Costume (Black M)
- Price
- £23.69
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 8mo ago
Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)
- Price
- £19.04
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 10mo ago
Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (L)
- Price
- £18.35
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 10mo ago
Gatwrmth Long Black Wig for Women 28 Long Straight Black Wig Necklace Earrings Bracelet Tattoo Stickers Halloween Ladies Fancy Dress Costume Set Cosplay Accessories for Adults
- Price
- £11.79
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
41
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- LUYANA48%
- Smiffys12%
- Rosevale Costumes11%
- LVCBL10%
- Gatwrmth5%
- HENBRANDT4%
- Open — no brand owns it (4 brands, 10%)
Morticia Addams Costume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 88.0×
Top Morticia Addams Costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- morticia addams costume161K/yr
- morticia addams6K/yr
- morticia4K/yr
- morticia addams dress18K/yr
- morticia dress5K/yr
- morticia addams costume women10K/yr
- morticia addams costume plus size4K/yr
What reviews say buyers love and hate about Morticia Addams Costume
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“A good addition to the collection”
“Very good quality arrived safely”
“Beautifully crafted”
“Great value for money”
“The dress is well stitched to a high level”
What buyers complain about
35% of reviews“The sizing appears to be a little random too”
“thin however this one was far from it”
Morticia Addams Costume return rate & reasons
Why buyers send it back, as a share of all return requests.
11.1%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Morticia Addams Costume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
