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Moriah Elizabeth Merch

Fail

The top 5 brands take 100% of clicks, so Moriah Elizabeth Merch is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£112K/yr204K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
43%top-5 click share · 3 brands · 79 sellers

Flapen Score

Moriah Elizabeth Merch against its category

The dotted line is the Fashion average. Past it, Moriah Elizabeth Merch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moriah Elizabeth Merch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moriah Elizabeth Merch 204K times last year and spent an estimated £112K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
3.6%
Market size, estimated
£112Ka year
Peak month
December3.5× the quietest month
Top search term
moriah elizabeth147K searches a year

02 · Price

A sale here is worth £15.13.

Listings sell for £15.13 on average, from £3.48 to £22.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.13 that is £2K to £4K a year per listing.

Average price
£15.13inside the $15 to $100 sweet spot
Price range
£3.48–£22.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #551 within Boys. It carries 40 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
38%
Out of stock, average day
7.9%
Average rank
#551in Boys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
40per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Moriah Elizabeth Merch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

0%

  • Rhymh59%
  • Moriah Elizabeth40%
  • Minhuaha2%
  • Open — no brand owns it (0%)

Demand

Moriah Elizabeth Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Moriah Elizabeth Merch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moriah elizabeth147K/yr
  • moriah elizabeth merch46K/yr
  • moriah elizabeth squishies5K/yr
  • moriah elizabeth pickle3K/yr
  • moriah-elizabeth merch3K/yr

Reviews and returns

What reviews say buyers love and hate about Moriah Elizabeth Merch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+1.58

Ok bit pricey for 1 item

Size-Overall50%−0.29

Smaller than expected

Love

Quality-Overall37%+1.58

They feel well made

Amazing quality

Moriah Elizabeth is always great quality

Gifting Purpose27%+1.05

These also make great little present for birthdays and other occasions

Good gift for daughter

Value For Money17%+1.58

They were not expensive

are decent price compared to others

Fun/Entertainment Experience10%+0.34

gave her much enjoyment

Soft Feel10%

Lovely and soft

Return

0.4% Return rate 33% Fixable by listing

Advertised Vs Actual Product22%▁▁▁▁█▁
Adhesion/Stickiness22%▁▅▁▁▁█
Smell11%▁▁▁█▁▁
Design-Overall11%▁▁█▁▁▁
Gifting Purpose11%▁▁▁▁█▁

FAQ

Common Moriah Elizabeth Merch questions

Answered from the same tracked data.