monsters inc
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great237.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.60avg listing price — sweet spot $15–$100
Price range
Good£3.21–£33.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£39K£39K/yr · 159K searches
According to Flapen's Amazon United Kingdom niche tracking, monsters inc is a £39K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
monsters inc market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £23K–£31K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #754
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 77%
- Out of stock
- 8.9%
- Avg brand age
- 55 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
39
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
2%
- Disney55%
- Disney Store15%
- Qianderer12%
- WERNZATT9%
- Mattel5%
- tonies3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -18.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top monsters inc search terms
- monsters inc78K/yr
- monsters inc toys38K/yr
- monster inc22K/yr
- sully monsters inc10K/yr
- monster inc toys11K/yr
Top monsters inc products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Monsters Inc Mike Wazowski & Sulley Blue & Green Mule Slippers | Fluffy Indoor Wear | Unisex Adults Lounging Footwear Merch - 9-10 UK
Disney£14.704.6★6 rev
Disney Monsters Inc Socks for Boys & Teens Pack of 5 Comfy Casual Sports Crew Socks Soft Warm Breathable Gifts for Boys (Multicolour 6-9 Years)
Disney£8.764.7★149 rev
Qianderer Baby Girl Boy Halloween Animal Costume for Toddler Halloween Costume Fuzzy Hooded Jumpsuit Warm Fall Winter Clothes (Blue Monsters 12-18 Months)
Qianderer£17.314.7★17 rev
Disney Store Official Sulley Medium Soft Plush Toy Monsters Inc 38cm/14 Cuddly Character Made with Soft-Touch Fabric and 3D Features Suitable for All Ages
Disney Store£23.584.8★1,244 rev
WERNZATT Toddler Baby Girls Boys Cartoon Animal Costume Flannel Hooded Romper Funny Halloween Carnival Cosplay Outfits (Blue 4-5 Years)
WERNZATT£16.954.6★68 rev
Newest
by launch dateDisney Monsters Inc Mike Wazowski & Sulley Blue & Green Mule Slippers | Fluffy Indoor Wear | Unisex Adults Lounging Footwear Merch - 9-10 UK
Disney£14.706 rev
Disney Store Official Sulley & Boo Soft Toy Monsters Inc.
Disney Store£33.6811 rev
Disney Monsters Inc Womens Grey Top | Short Sleeve Not Your Boo! Graphic Tee | Featuring Sully Boo & Mike Wazowski | Relaxed Fit Sleepwear & Lounging Attire
Disney£18.343 rev
Disney Monsters Inc Womens Grey Top | Short Sleeve Not Your Boo! Graphic Tee | Featuring Sully Boo & Mike Wazowski | Relaxed Fit Sleepwear & Lounging Attire
Disney£18.253 rev
Disney Pixar Movie Favorites Plush Sulley Soft Toy from Monsters Inc for Kids 3 Yrs and Up
Mattel£7.7542 rev
Trending
90-day click momentumDisney Monsters Inc Mike Wazowski & Sulley Blue & Green Mule Slippers | Fluffy Indoor Wear | Unisex Adults Lounging Footwear Merch - 9-10 UK
Disney£14.704.6★
WERNZATT Toddler Baby Girls Boys Cartoon Animal Costume Flannel Hooded Romper Funny Halloween Carnival Cosplay Outfits (Blue 4-5 Years)
WERNZATT£16.954.6★
Disney Monsters Inc Womens Grey Top | Short Sleeve Not Your Boo! Graphic Tee | Featuring Sully Boo & Mike Wazowski | Relaxed Fit Sleepwear & Lounging Attire
Disney£18.344.6★
Qianderer Baby Girl Boy Halloween Animal Costume for Toddler Halloween Costume Fuzzy Hooded Jumpsuit Warm Fall Winter Clothes (Blue Monsters 12-18 Months)
Qianderer£17.314.7★
Qianderer Baby Girl Boy Halloween Animal Costume for Toddler Halloween Costume Fuzzy Hooded Jumpsuit Warm Fall Winter Clothes (Blue Monsters 6-12 Months)
Qianderer£17.694.7★
What buyers say about monsters inc
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Just the right size”
“Great tonie and lovely design”
“Cute little toy”
“good quality hes happy with it goes good with the rest of his collection”
What buyers complain about
“Very misleading”
“Bigger than expected”
“they can be hard to remove or re insert”
Top return reasons
Common questions
- Is monsters inc profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the monsters inc niche?
- 7 brands and 39 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in monsters inc?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Ease Of Use. The return rate is 1.1%.
- When does demand for monsters inc peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the monsters inc niche?
- Listings span £3.21–£33.68; the average listing price is £15.60 (sweet spot $15–$100). The average incumbent carries 238 reviews — the moat a new listing must climb.