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Monsters Inc

Fail

Shoppers spend only $39K a year here, so Monsters Inc is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£39K/yr159K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
58%top-5 click share · 7 brands · 39 sellers

Flapen Score

Monsters Inc against its category

The dotted line is the Fashion average. Past it, Monsters Inc is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monsters Inc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monsters Inc 159K times last year and spent an estimated £39K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
1.6%
Market size, estimated
£39Ka year
Peak month
December3.1× the quietest month
Top search term
monsters inc78K searches a year

02 · Price

A sale here is worth £15.60.

Listings sell for £15.60 on average, from £3.21 to £33.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.60 that is £0 to £2K a year per listing.

Average price
£15.60inside the $15 to $100 sweet spot
Price range
£3.21–£33.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #754 within Baby. It carries 238 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
82%
Out of stock, average day
8.9%
Average rank
#754in Baby
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
238per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Monsters Inc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

39

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

2%

  • Disney55%
  • Disney Store15%
  • Qianderer12%
  • WERNZATT9%
  • Mattel5%
  • tonies3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Monsters Inc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Monsters Inc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monsters inc78K/yr
  • monsters inc toys38K/yr
  • monster inc22K/yr
  • sully monsters inc10K/yr
  • monster inc toys11K/yr

Reviews and returns

What reviews say buyers love and hate about Monsters Inc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.51

Very misleading

So misleading

Size-Overall25%+1.82

Bigger than expected

Container inside deceptively smaller

Ease Of Use13%+0.36

they can be hard to remove or re insert

Love

Quality-Overall20%+0.78

Good quality

good quality

good quality hes happy with it goes good with the rest of his collection

Size-Overall20%+1.82

Just the right size

Design-Overall20%+0.78

Great tonie and lovely design

Fun/Entertainment Experience20%+0.78

Cute little toy

Collectibles10%+0.36

good quality hes happy with it goes good with the rest of his collection

Return

1.1% Return rate 63% Fixable by listing

Size-Overall50%▁▁▆▁▅█

Bigger than expected

Container inside deceptively smaller

Advertised Vs Actual Product13%▆▁▁█▁▁

Very misleading

So misleading

Gifting Purpose13%█▁▄▁▁▁
Quality-Overall13%▆▁▁█▁▁
Value For Money13%▁▁▃▁█▁

FAQ

Common Monsters Inc questions

Answered from the same tracked data.