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Monkey Costume

Fail

Demand is soft, at -70.0% this quarter, so Monkey Costume is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£41K/yr155K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
33%top-5 click share · 28 brands · 50 sellers

Flapen Score

Monkey Costume against its category

The dotted line is the Fashion average. Past it, Monkey Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monkey Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monkey Costume 155K times last year and spent an estimated £41K. The top 5 brands take 64% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
1.7%
Market size, estimated
£41Ka year
Top search term
monkey costume43K searches a year

02 · Price

A sale here is worth £15.98.

Listings sell for £15.98 on average, from £5.55 to £65.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.98 that is £0 to £2K a year per listing.

Average price
£15.98inside the $15 to $100 sweet spot
Price range
£5.55–£65.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #693 within Boys. It carries 801 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
74%
Out of stock, average day
9.5%
Average rank
#693in Boys
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
801per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Monkey Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

50

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

33%

Top 20: 68%

Open market

31%

  • COOKY.D17%
  • A2Z 4 Kids17%
  • Sincere Party12%
  • HENBRANDT10%
  • Wunsy7%
  • EUPSIIU6%

Demand

Monkey Costume search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Monkey Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monkey costume43K/yr
  • monkey costume kids37K/yr
  • monkey onesie24K/yr
  • kids monkey costume8K/yr
  • monkey costume adult16K/yr
  • monkey onesie adult11K/yr
  • monkey outfit4K/yr
  • monkey onesie kids8K/yr
  • monkey suit4K/yr

Reviews and returns

What reviews say buyers love and hate about Monkey Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%+1.35

These are quite cheaply made

not very strong quality

Poor Quality

Durability15%−0.11

dont expect its going to last very long

Therefore I dont think its very durable

wont last any longer

Size-Overall12%+0.09

The tail is tiny

it's a little short

Small sized

Material Quality7%−0.08

is protruding out of the material

as the material felt unpleasant

Stitch/Finish/Polish6%−0.06

The stitching also felt poor quality

the stitching came apart instantly

Poor quality, the stitching on the tail came undone within a few hours so the stuffing came out

Love

Quality-Overall30%+1.35

Decent onesie

The best brand for costumes

Excellent quality

Size-Overall24%+0.09

Good size

Not too tight fitting anywhere

it fit me more than it did my son

Value For Money11%+1.49

Nice money costume

Excellent value

well worth it

Comfort-Overall9%−0.01

Very comfortable the right size as well

Comfortable costume

comfortable to wear is well stitched with no loose threads

Weight Light3%+0.46

This lightweight costume is easy for the child to out on themselves is a really good fit

lightweight

It is lightweight

Return

2.9% Return rate 80% Fixable by listing

Size-Overall74%▆▆▆▅▆█

The tail is tiny

it's a little short

Small sized

Quality-Overall8%▄▄▄█▃▁

These are quite cheaply made

not very strong quality

Poor Quality

Material Quality3%▁▆█▁▁▁

is protruding out of the material

as the material felt unpleasant

Advertised Vs Actual Product3%▁█▄█▇▁

Doesn't look like photo

doesn't look much like the photo as advertised

not as shown in picture

Stitch/Finish/Polish3%▁██▁▄▁

The stitching also felt poor quality

the stitching came apart instantly

Poor quality, the stitching on the tail came undone within a few hours so the stuffing came out

FAQ

Common Monkey Costume questions

Answered from the same tracked data.