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Money Wallet

Maybe

The top 5 brands take only 28% of clicks. But shoppers spend only $77K a year here, so Money Wallet is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£77K/yr173K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
25%top-5 click share · 57 brands · 104 sellers

Flapen Score

Money Wallet against its category

The dotted line is the Fashion average. Past it, Money Wallet is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Money Wallet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Money Wallet 173K times last year and spent an estimated £77K. The top 5 brands take 28% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
3.5%
Market size, estimated
£77Ka year
Peak month
December3.5× the quietest month
Top search term
money wallet69K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £3.41 to £98.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.65 that is £0 to £1K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£3.41–£98.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #266 within Luggage & Travel Gear. It carries 2,147 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
15.1%
Average rank
#266in Luggage & Travel Gear
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,147per listing
Listings tracked
78

04 · Newcomers

Amazon counts 3 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Money Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

57 falling

Sellers

104

Top-5 brand share

28%

Top 20: 71%

Top-5 click share

25%

Top 20: 59%

Open market

68%

  • Vatan7%
  • Twinsun7%
  • Piriuuo5%
  • TEEHON4%
  • The Antiq4%
  • OW-Travel4%

Demand

Money Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Money Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • money wallet69K/yr
  • cash wallet25K/yr
  • money wallets47K/yr
  • cash wallet for notes11K/yr
  • money wallets for cash14K/yr
  • cash envelope wallet6K/yr

Reviews and returns

What reviews say buyers love and hate about Money Wallet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

it is tight

Pretty small

Bigger than expected

Quality-Overall13%+1.20

Cheap quality

Poor Quality

not very well made

Durability12%−0.14

Didn't last

Falling apart

BROKEN

Leather Quality5%−0.01

Not leather

Downfall was the leather

smells so strongly of leather I had to douse it in perfume

Pockets/Compartments4%+0.72

Doesn't have a coin pocket

The coin pocket is tiny

Doesnt even fit in a pocket unless youre a giant

Love

Quality-Overall27%+1.20

No issues at all with build quality

Exceptionally good quality wallet

Decent quality

Value For Money11%+1.22

Reasonably priced

Excellent Value

Good price

Pockets/Compartments11%+0.72

Love these pockets

Handy pockets

there's lots of compartments

Size-Overall8%−0.09

fit in your pocket comfortably

fits all his cards

just the right size for me

Advertised Vs Actual Product6%+0.19

As described

Look exactly like the pictures

Exactly what I needed

Return

1.6% Return rate 70% Fixable by listing

Size-Overall53%████▇▇

it is tight

Pretty small

Bigger than expected

Quality-Overall9%▅▆█▇█▄

Cheap quality

Poor Quality

not very well made

Pockets/Compartments5%▆█▄▅▆▇

Doesn't have a coin pocket

The coin pocket is tiny

Doesnt even fit in a pocket unless youre a giant

Advertised Vs Actual Product4%█▄▅█▅▄
Weight Heavy3%▅▆▄▃█▄

FAQ

Common Money Wallet questions

Answered from the same tracked data.