Money Wallet
MaybeThe top 5 brands take only 28% of clicks. But shoppers spend only $77K a year here, so Money Wallet is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £77K/yr173K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 25%top-5 click share · 57 brands · 104 sellers
Flapen Score
Money Wallet against its category
The dotted line is the Fashion average. Past it, Money Wallet is stronger. Inside it, weaker.
Market
The Money Wallet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Money Wallet 173K times last year and spent an estimated £77K. The top 5 brands take 28% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £77Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- money wallet69K searches a year
02 · Price
A sale here is worth £12.65.
Listings sell for £12.65 on average, from £3.41 to £98.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.65 that is £0 to £1K a year per listing.
- Average price
- £12.65under the $15 to $100 sweet spot
- Price range
- £3.41–£98.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #266 within Luggage & Travel Gear. It carries 2,147 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 99%
- Out of stock, average day
- 15.1%
- Average rank
- #266in Luggage & Travel Gear
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,147per listing
- Listings tracked
- 78
04 · Newcomers
Amazon counts 3 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Money Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago

Piriuuo PU Leather Cash Envelope Wallet - Reusable Money Wallet for Travel and Budgeting Black
- Price
- £3.41
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago

Money Saving Wallet Savings Challenge Book for Couples Money Saving Wallets for Cash UK Saving Notebook & Binder 100 Envelopes Saving Challenge UK (Pink)
- Price
- £5.54
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago

OW-Travel RFID Blocking Card Holder with Coin Pocket Black Mens Wallet
- Price
- £8.08
- Rating
- 4.5/5
- Reviews
- 758
- Age
- 1y ago

A6 Plastic Wallets File Folder 8Pcs Zip Lock Bags Small Document Wallets File Zipper Bags for Office School Stationery Receipt Bills
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 2y ago
Trending
90-day click momentum
TEEHON RFID Blocking Wallet Slim Genuine Leather Wallets for Men UK with 11 Card Slots 2 Note Compartments & Coin Pocket Minimalist Mens Wallet with Gift Box (Black & Orange)
- Price
- £13.39
- Rating
- 4.6/5
- Reviews
- 10,484
- Age
- 2mo ago

Geukmun Money Wallet- Reusable Travel Wallet for Travel and Budgeting Money Pouch for Cash Gifts Waterproof Budget Envelopes Money Pouch Cash Holder (Pink)
- Price
- £3.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Trezor Safe 5 - Crypto Hardware Wallet with Secure Element & Passphrase Color Touchscreen Haptic Feedback Bitcoin Security Supports 1000s Coins & Tokens Quick & Simple Setup (Black Graphite)
- Price
- £98.53
- Rating
- 4.5/5
- Reviews
- 547
- Age
- 2y ago

GUGGIARI Slim Wallet for Men - Compact Soft and Minimalist Wallet to Organize Your Money Credit Cards and Keys - Secure Wallet with RFID Blocking Technology (Carbon)
- Price
- £13.53
- Rating
- 4.3/5
- Reviews
- 7,428
- Age
- 5y ago

TheAntiq Leather Cash Envelope Wallet Slim Money Organiser Minimalist Travel Currency Pouch for Cash & Cards Full Grain Leather (Brown)
- Price
- £13.46
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 2y ago
Newest
by launch date
Geukmun Money Wallet- Reusable Travel Wallet for Travel and Budgeting Money Pouch for Cash Gifts Waterproof Budget Envelopes Money Pouch Cash Holder (Pink)
- Price
- £3.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

TEEHON RFID Blocking Wallet Slim Genuine Leather Wallets for Men UK with 11 Card Slots 2 Note Compartments & Coin Pocket Minimalist Mens Wallet with Gift Box (Black & Orange)
- Price
- £13.39
- Rating
- 4.6/5
- Reviews
- 10,484
- Age
- 2mo ago

Money Saving Wallet Savings Challenge Book for Couples Money Saving Wallets for Cash UK Saving Notebook & Binder 100 Envelopes Saving Challenge UK (Pink)
- Price
- £5.54
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago

Money Saving Wallet Savings Challenge Book for Couples Money Saving Wallets for Cash UK Saving Notebook & Binder with 100 Envelopes Saving Challenge UK (Green)
- Price
- £5.65
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago

Cash Wallet Set 2 Pcs PU Leather Money Saving Wallets Reusable Cash Holder for Receipts Coins Billing and Budget Organisation Waterproof Cash Envelope Wallets for Women (Blue & Pink)
- Price
- £4.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
104
Top-5 brand share
28%
Top 20: 71%
Top-5 click share
25%
Top 20: 59%
Open market
68%
- Vatan7%
- Twinsun7%
- Piriuuo5%
- TEEHON4%
- The Antiq4%
- OW-Travel4%
Demand
Money Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Money Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- money wallet69K/yr
- cash wallet25K/yr
- money wallets47K/yr
- cash wallet for notes11K/yr
- money wallets for cash14K/yr
- cash envelope wallet6K/yr
Reviews and returns
What reviews say buyers love and hate about Money Wallet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is tight
Pretty small
Bigger than expected
Cheap quality
Poor Quality
not very well made
Didn't last
Falling apart
BROKEN
Not leather
Downfall was the leather
smells so strongly of leather I had to douse it in perfume
Doesn't have a coin pocket
The coin pocket is tiny
Doesnt even fit in a pocket unless youre a giant
Love
No issues at all with build quality
Exceptionally good quality wallet
Decent quality
Reasonably priced
Excellent Value
Good price
Love these pockets
Handy pockets
there's lots of compartments
fit in your pocket comfortably
fits all his cards
just the right size for me
As described
Look exactly like the pictures
Exactly what I needed
Return
1.6% Return rate 70% Fixable by listing
it is tight
Pretty small
Bigger than expected
Cheap quality
Poor Quality
not very well made
Doesn't have a coin pocket
The coin pocket is tiny
Doesnt even fit in a pocket unless youre a giant
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Money Wallet questions
Answered from the same tracked data.









