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Monchichi

Fail

The top 5 brands take 100% of clicks, so Monchichi is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£23K/yr145K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
70%top-5 click share · 4 brands · 30 sellers

Flapen Score

Monchichi against its category

The dotted line is the Fashion average. Past it, Monchichi is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monchichi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monchichi 145K times last year and spent an estimated £23K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
0.8%
Market size, estimated
£23Ka year
Top search term
monchichi63K searches a year

02 · Price

A sale here is worth £19.22.

Listings sell for £19.22 on average, from £7.50 to £34.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £19.22 that is £0 to £2K a year per listing.

Average price
£19.22inside the $15 to $100 sweet spot
Price range
£7.50–£34.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #3,332 within Luggage & Travel Gear. It carries 752 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
77%
Out of stock, average day
12.6%
Average rank
#3,332in Luggage & Travel Gear
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
752per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Monchichi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Sekiguchi85%
  • BANDAI7%
  • Rainbow Designs4%
  • Sonny Angel4%
  • Open — no brand owns it (0%)

Demand

Monchichi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.9× · 8 of 12 months tracked

Search terms

Top Monchichi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monchichi63K/yr
  • monchhichi48K/yr
  • monchhichi keyring12K/yr
  • monchichi monkey dolls16K/yr
  • chicaboo monkey6K/yr

Reviews and returns

What reviews say buyers love and hate about Monchichi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product100%−0.14

Misleading

Misleading, body only 17cm instead of 20cm

Love

Quality-Overall50%+2.84

Lovely little teddy, well made

Good quality

Cute and good quality

Size-Overall25%+1.03

Size is prefect and very soft

Good qyaity, hand size

Soft Feel25%

soft

Size is prefect and very soft

Return

0.6% Return rate 54% Fixable by listing

Size-Overall54%▁▁▇█▁▁
Quality-Overall14%▁█▁▁▁▁
Age Suitability11%▁▁▂▁█▁
Gifting Purpose11%█▁▁▁▁▁
Value For Money7%▁▁▁▁█▁

FAQ

Common Monchichi questions

Answered from the same tracked data.