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Modesty Pins

Modesty Pins shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

65
Worth a look
Market size 6Growth 90Conversion 63Competition 81Returns 99Price range 0Avg price 12Brand share 93Review moat 75Quality gap 83
This niche Category average

Is Modesty Pins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Modesty Pins is a £25K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Modesty Pins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +96.7% over the last 90 days and 5.5% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr8K
Search volume / yr+96.7%105K
Conversion rate5.5%
Avg price£4.27

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers47 · 143
Top-5 product click share34%
Open market58%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement87%
New entrants (1y)26· 0 succeeded
Avg rating4.2★
Avg reviews495

Top Modesty Pins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£746£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

143

Top-5 brand share

42%

Top 20: 80%

Top-5 click share

34%

Top 20: 72%

Open market

53%

  • Iutymu13%
  • Nzexlyva9%
  • LuenHego8%
  • VEGCOO7%
  • Zuimei6%
  • Aeuezxx5%

Modesty Pins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR5.5%Products55Brands47Top 5 Brands42%OOS Rate15.9%Rating4.2★Reviews495Avg BSR#407
5K4KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.2×

Top Modesty Pins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • modesty pins30K/yr
  • modesty pins for low cut tops10K/yr
  • pins for clothes12K/yr
  • brooch pins for clothes8K/yr
  • dress clips to stop gaping9K/yr
  • dress pins for cleavage5K/yr
  • modesty pin8K/yr
  • modesty pins for dresses4K/yr
  • dress pins6K/yr
  • clothes pin5K/yr

What reviews say buyers love and hate about Modesty Pins

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Value For Money19%

Good value for money

Quality-Overall15%

the quality of the pearls is really nice

Advertised Vs Actual Product9%

Just what I wanted

Ease Of Use8%

It is really easy to use

Adhesion/Stickiness7%

Nice and sticky, will do the job

What buyers complain about

74% of reviews
Strength20%

Not very strong

Quality-Overall16%

Low price low quality

Adhesion/Stickiness8%

Stickiness wears off

Size-Overall7%

Very narrow, very small, NOT very sticky

Functionality-Overall6%

didn't work

Modesty Pins return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Quality-Overall
12%
3Adhesion/Stickiness
8%
4Defective Material/Parts
7%
5Strength
6%

Common Modesty Pins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Modesty Pins 65/100 on Amazon United Kingdom — Worth a look. The niche generates £25K/yr across 55 tracked products. 0 of 26 products launched in the last 360 days are still selling. Search demand moved +96.7% over the last 90 days.
Search demand for Modesty Pins on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 3.2× the quietest.