modesty pins
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Growth
Great+96.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Review moat
Great494.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£4.27avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 105K searches
Price range
Bad£1.72–£8.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, modesty pins is a £25K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
modesty pins market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £26K–£34K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #407
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 15.9%
- Avg brand age
- 20 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
143
Top-5 brand share
42%
Top 20: 80%
Top-5 click share
34%
Top 20: 72%
Open market
53%
- Iutymu13%
- Nzexlyva9%
- LuenHego8%
- VEGCOO7%
- Zuimei6%
- Aeuezxx5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +96.7% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.2×
Top modesty pins search terms
- modesty pins30K/yr
- modesty pins for low cut tops10K/yr
- pins for clothes12K/yr
- brooch pins for clothes8K/yr
- dress clips to stop gaping9K/yr
- dress pins for cleavage5K/yr
- modesty pin8K/yr
- modesty pins for dresses4K/yr
- dress pins6K/yr
- clothes pin5K/yr
Top modesty pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Iutymu 6 PCS Gold or Silver Heart and Flower Lapel Pin - Dainty Modesty Pin for Scarf Bag Pocket Dress or Cardigan
Iutymu£3.234.0★111 rev
No Sew Womens Shirt Buttons 20PCS Modest Pins for Dresses Anti Exposure Fixed Brooches for Low Cut Tops Cardigans Safety Brooch Pins Cover Up Buttons for Clothes Hats Bags Mix Pattern
LuenHego£3.434.2★149 rev
50 Pcs Cover Up Brooch Pins VEGCOO Women Shirt Safety Brooch Buttons Blouse Pins Modesty Pin Accidental Exposure Prevention Invisible Buttons for Women Girls Clothes Cardigans Dress
VEGCOO£5.094.4★330 rev
Zuimei 60 Pcs Womens Safety Brooch Buttons Cover Up Pins Invisible Anti Exposure Fixed Buttons for Cardigan Dress Bags T-Shirt All Clothes Decoration
Zuimei£5.694.4★38 rev
Brooch Pins for Women 20 Pcs Women Shirt Brooch Pins Cover Up Brooch Buttons Blouse Pins Safety Invisible Buttons for Bags T-Shirt Clothes Hat Decoration
Aeuezxx£3.394.3★911 rev
Newest
by launch date
Merzio 30 Pcs Brooch Pins for Women Modesty Pins for Low Cut Tops No Sew Instant Buttons for Shirt Dress Safety Prevent Accidental Exposure Button Cover for Clothes Bags Decoration
Merzio£4.674 rev
50 Pcs No Sew Modesty Brooch Pins - Invisible Safety Cover Up Buttons for Women Anti-Exposure Shirt Blouse Dress Cardigans Hats Bags Mix Pattern
Haluway£5.3312 rev
Modesty Pin - Homiladi 10-Piece White Safety Brooches Pins for Clothing Button Replacement Invisible Cover-Up Brooch Pins to Prevent Gaping on Shirts Blouses Bags and Hat Decorations
Homiladi£3.434 rev
Modesty Pins No Sew Alloy Safety Brooch Buttons 20 PCS
Nzexlyva£4.308 rev
Tabanzhe 10 Pcs Modesty Pins for Women Heart Shape Brooch Safety Cover Up Pins Gold and Silver Lapel Buttons for Blouse Shirt Dress Cardigan Scarf Bags
Tabanzhe£4.518 rev
Trending
90-day click momentumMerzio 30 Pcs Brooch Pins for Women Modesty Pins for Low Cut Tops No Sew Instant Buttons for Shirt Dress Safety Prevent Accidental Exposure Button Cover for Clothes Bags Decoration
Merzio£4.674.6★
Iutymu 6 PCS Modesty Pins - Heart/Silver or Flower/Gold Dainty Pins for Scarf Bag Pocket or Dress Metal
Iutymu£4.644.0★
Zuimei 60 Pcs Womens Safety Brooch Buttons Cover Up Pins Invisible Anti Exposure Fixed Buttons for Cardigan Dress Bags T-Shirt All Clothes Decoration
Zuimei£5.694.4★
Modesty Pin - Homiladi 10-Piece White Safety Brooches Pins for Clothing Button Replacement Invisible Cover-Up Brooch Pins to Prevent Gaping on Shirts Blouses Bags and Hat Decorations
Homiladi£3.435.0★
Iutymu 6 PCS Modesty Pins - Heart/Silver or Flower/Gold Dainty Pins for Scarf Bag Pocket or Dress Metal
Iutymu£3.694.0★
What buyers say about modesty pins
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“the quality of the pearls is really nice”
“Just what I wanted”
“It is really easy to use”
“Nice and sticky, will do the job”
“Great fit”
“Does the work”
“So many colours”
“Nice design”
“These are a really nice set of little decorative brooch buttons”
What buyers complain about
“Not very strong”
“Low price low quality”
“Stickiness wears off”
“Very narrow, very small, NOT very sticky”
“didn't work”
“The colour of button is faint”
“Flimsy, clip not secure enough”
“this set of 20 pins looks expensive”
“Almost feel as though they're rusty”
“fabric feels like it's catching”
Top return reasons
Common questions
- Is modesty pins profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 55 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +96.7%. Flapen's verdict: Worth a look (65/100).
- How competitive is the modesty pins niche?
- 47 brands and 143 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in modesty pins?
- Top complaints mined from reviews: Strength, Quality-Overall, Adhesion/Stickiness. The return rate is 0.3%.
- When does demand for modesty pins peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.2× the quietest.
- What does it cost to enter the modesty pins niche?
- Listings span £1.72–£8.32; the average listing price is £4.27 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.