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Mobile Phone Bag

Maybe

The top 5 products take only 17% of clicks. But shoppers spend only $62K a year here, so Mobile Phone Bag is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£62K/yr379K searches / yr
90-day growth
+39.5%search demand this quarter
Competition
17%top-5 click share · 77 brands · 109 sellers

Flapen Score

Mobile Phone Bag against its category

The dotted line is the Fashion average. Past it, Mobile Phone Bag is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mobile Phone Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mobile Phone Bag 379K times last year and spent an estimated £62K. The top 5 brands take 41% of clicks. Demand peaks in Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
+39.5%
Conversion, latest week
1.5%
Market size, estimated
£62Ka year
Peak month
July2.4× the quietest month
Top search term
phone pouch80K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £4.15 to £27.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.12 that is £0 to £1K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£4.15–£27.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #294 within Handbags & Shoulder Bags. It carries 2,786 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
2.0%
Average rank
#294in Handbags & Shoulder Bags
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,786per listing
Listings tracked
135

04 · Newcomers

Amazon counts 0 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Mobile Phone Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

77 rising

Sellers

109

Top-5 brand share

41%

Top 20: 68%

Top-5 click share

17%

Top 20: 42%

Open market

55%

  • Energather11%
  • Aucuu11%
  • befen9%
  • MUIIKOLA5%
  • DOB SECHS5%
  • SENDEFN4%

Demand

Mobile Phone Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Mobile Phone Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone pouch80K/yr
  • phone bags for women38K/yr
  • mobile phone bag33K/yr
  • phone bags32K/yr
  • mobile phone bags for women24K/yr
  • small phone bag13K/yr
  • mobile phone pouch19K/yr
  • crossbody phone bags20K/yr
  • phone purse17K/yr
  • phone pouch with neck strap15K/yr

Reviews and returns

What reviews say buyers love and hate about Mobile Phone Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.74

This bag is small

At first, it felt too long,

Too small

Quality-Overall12%−0.04

The bag was also in my opinion of poor quality

Poor quality

Not ok for corporate settings low quality too

Strap/String Quality9%−0.09

strap broke in one use

Strap not good quality

strap very short disappointing

Durability7%−0.08

Broke easily

Broke after a couple of days

Within a few hours it broke

Leather Quality6%

It's a faux leather

This item has no leather stamp or such on it anywhere

Not leather

Love

Quality-Overall18%−0.04

looks great is really well made

Great quality bag

Excellent product

Size-Overall14%+0.74

fits in completely

It fits my phone

Easy to fit

Value For Money9%+0.96

Good value for money

value for money

Good price

Color6%

Perfect colour

it is a lovely green colour

The colours are gorgeous

Advertised Vs Actual Product6%+0.24

Just what I wanted

Exactly as advertised

As described

Return

1.6% Return rate 72% Fixable by listing

Size-Overall40%█▇▇▇▆█

This bag is small

At first, it felt too long,

Too small

Color17%▆▆▆▇█▇

Not as white as described

- The white colour might be prone to getting dirty easily

Colour disappointing

Quality-Overall7%▇▆▆▅▆█

The bag was also in my opinion of poor quality

Poor quality

Not ok for corporate settings low quality too

Strap/String Quality5%█▇▄▆▆▅

strap broke in one use

Strap not good quality

strap very short disappointing

Material Quality3%▅█▄▇▅▆

FAQ

Common Mobile Phone Bag questions

Answered from the same tracked data.