Moana Toys
Moana Toys shows low returns (0.8%), but weak search conversion (1.4%) keeps it on the watch list.
Flapen Score
Is Moana Toys profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Moana Toys is a £102K/yr Amazon United Kingdom market (601K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.
Moana Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +20.2% over the last 90 days and 1.4% of searches end in a purchase.
£102K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 93 products
Top Moana Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Disney Moana 2 Simea Fashion Doll with Anklet Accessory 5 Moveable Joints & Removable Outfit Toys Inspired by the Movie JBT41
- Price
- £9.69
- Rating
- 4.7/5
- Reviews
- 1,234
- Age
- 1y ago
Disney Moana Girls Pyjama Set | White and Coral Short Sleeve Short Leg PJs | Multi-Pack of 2 Sleeping Wear | Pua Character Print | Loungewear for Kids Merch - 2-3 Years
- Price
- £17.73
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Disney Girls Moana Pyjamas Snuggle Fit Multicoloured Age 2 to 3 Years
- Price
- £8.60
- Rating
- 4.1/5
- Reviews
- 611
- Age
- 6y ago
Disney Moana JAKKS Pacific Heart of Te Fiti Magical Seashell Necklace Officially Licensed Childrens Fancy Dress Light up Necklace Opens to Reveal Glowing Design Gift for Girls 3+
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 2,221
- Age
- 9y ago
Disney Girls Moana Pyjamas Pjs Nightwear Top Trousers Short Sleeve HeiHei Pua 7-8 Years Coral
- Price
- £8.46
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Trending
90-day click momentum
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 4-5 Years Multicoloured
- Price
- £14.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 4-5 Blue
- Price
- £9.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
- Price
- £9.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 7-8 Years
- Price
- £14.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Newest
by launch dateEDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 4-5 Years Multicoloured
- Price
- £14.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 7-8 Years
- Price
- £14.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 6-7 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
- Price
- £9.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
201
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
20%
Top 20: 53%
Open market
12%
- Disney66%
- Mattel9%
- Get Trend4%
- Ravensburger3%
- Disney Princess3%
- Jakks Pacific3%
- Open — no brand owns it (7 brands, 12%)
Moana Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.1×
Top Moana Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- moana336K/yr
- moana toys140K/yr
- moana 283K/yr
- moana gifts10K/yr
- moana toy11K/yr
- disney moana7K/yr
- moana accessories5K/yr
- moana oar5K/yr
- moana 2 toys3K/yr
What reviews say buyers love and hate about Moana Toys
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great value”
“good quality and value arrived quickly”
“Great toy”
“Sizing is accurate”
“Fabulous gift”
What buyers complain about
68% of reviews“Lot larger than expected”
“Don't purchase doesn't do what it says”
“Doesn't light up”
“Awful and overpriced”
“Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch”
Moana Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Moana Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
