Moana Toys

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months

601K

Growth, 90 days vs prior 90

+20.2%

Conversion, latest week

1.4%

Market size, estimated

£102Ka year

Peak month

December12.1× the quietest month

Top search term

moana336K searches a year

Listings sell for £11.89 on average, from £1.91 to £28.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.

Average price

£11.89under the $15 to $100 sweet spot

Price range

£1.91–£28.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #233 within Girls. It carries 757 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

94%

Out of stock, average day

10.5%

Average rank

#233in Girls

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

757per listing

Listings tracked

93

38 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

38

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months