Moana Toys
MaybeReturns run at only 0.8% of orders. But buyers convert on only 1.4% of searches, so Moana Toys is a Maybe.
- Flapen Score
- 51 / 100Top 37% of 2,461 Fashion niches · +3 vs the category median of 4851
- Market size
- £102K/yr601K searches / yr
- 90-day growth
- +20.2%search demand this quarter
- Competition
- 20%top-5 click share · 13 brands · 201 sellers
Flapen Score
Moana Toys against its category
The dotted line is the Fashion average. Past it, Moana Toys is stronger. Inside it, weaker.
Market
The Moana Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moana Toys 601K times last year and spent an estimated £102K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 601K
- Growth, 90 days vs prior 90
- +20.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £102Ka year
- Peak month
- December12.1× the quietest month
- Top search term
- moana336K searches a year
02 · Price
A sale here is worth £11.89.
Listings sell for £11.89 on average, from £1.91 to £28.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.
- Average price
- £11.89under the $15 to $100 sweet spot
- Price range
- £1.91–£28.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #233 within Girls. It carries 757 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 94%
- Out of stock, average day
- 10.5%
- Average rank
- #233in Girls
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 757per listing
- Listings tracked
- 93
04 · Newcomers
Amazon counts 1 of last year's 38 launches as successful.
38 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 38
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Moana Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Disney Moana 2 Simea Fashion Doll with Anklet Accessory 5 Moveable Joints & Removable Outfit Toys Inspired by the Movie JBT41
- Price
- £9.69
- Rating
- 4.7/5
- Reviews
- 1,234
- Age
- 1y ago

Disney Moana Girls Pyjama Set | White and Coral Short Sleeve Short Leg PJs | Multi-Pack of 2 Sleeping Wear | Pua Character Print | Loungewear for Kids Merch - 2-3 Years
- Price
- £17.73
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Disney Girls Moana Pyjamas Snuggle Fit Multicoloured Age 2 to 3 Years
- Price
- £8.60
- Rating
- 4.1/5
- Reviews
- 611
- Age
- 6y ago

Disney Moana JAKKS Pacific Heart of Te Fiti Magical Seashell Necklace Officially Licensed Childrens Fancy Dress Light up Necklace Opens to Reveal Glowing Design Gift for Girls 3+
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 2,221
- Age
- 9y ago

Disney Girls Moana Pyjamas Pjs Nightwear Top Trousers Short Sleeve HeiHei Pua 7-8 Years Coral
- Price
- £8.46
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Trending
90-day click momentum
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 4-5 Years Multicoloured
- Price
- £14.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 4-5 Blue
- Price
- £9.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
- Price
- £9.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 7-8 Years
- Price
- £14.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Newest
by launch date
EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 4-5 Years Multicoloured
- Price
- £14.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 7-8 Years
- Price
- £14.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 6-7 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
- Price
- £9.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
201
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
20%
Top 20: 53%
Open market
12%
- Disney66%
- Mattel9%
- Get Trend4%
- Ravensburger3%
- Disney Princess3%
- Jakks Pacific3%
- Open — no brand owns it (7 brands, 12%)
Demand
Moana Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.1×
Search terms
Top Moana Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moana336K/yr
- moana toys140K/yr
- moana 283K/yr
- moana gifts10K/yr
- moana toy11K/yr
- disney moana7K/yr
- moana accessories5K/yr
- moana oar5K/yr
- moana 2 toys3K/yr
Reviews and returns
What reviews say buyers love and hate about Moana Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Lot larger than expected
smaller than expected though
bigger than I was expecting
Don't purchase doesn't do what it says
Doesn't work
The light does not work well
Doesn't light up
The light does not work well
The lights are not bright enough either
Awful and overpriced
waste of money
Waste of money
Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch
Non replaceable battery
Love
Great value
Great price
Good value for money
good quality and value arrived quickly
Good quality doll
Beautiful quality
Great toy
Great fun
Lovely puzzles
Sizing is accurate
Perfect size
Great doll good size aswell
Fabulous gift
Great birthday gift
Lovely gift for my son
Return
0.8% Return rate 44% Fixable by listing
Lot larger than expected
smaller than expected though
bigger than I was expecting
Don't purchase doesn't do what it says
Doesn't work
The light does not work well
Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch
Non replaceable battery
Doesn't light up
The light does not work well
The lights are not bright enough either
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moana Toys questions
Answered from the same tracked data.









