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Moana Necklace

Fail

Prices span $3.78–$14.59, mostly outside the sweet spot, so Moana Necklace is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£11K/yr25K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
87%top-5 click share · 8 brands · 26 sellers

Flapen Score

Moana Necklace against its category

The dotted line is the Fashion average. Past it, Moana Necklace is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moana Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moana Necklace 25K times last year and spent an estimated £11K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
5.9%
Market size, estimated
£11Ka year
Peak month
March2.7× the quietest month
Top search term
moana necklace23K searches a year

02 · Price

A sale here is worth £7.57.

Listings sell for £7.57 on average, from £3.78 to £14.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £7.57 that is £757 to £2K a year per listing.

Average price
£7.57under the $15 to $100 sweet spot
Price range
£3.78–£14.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£757–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,225 within Girls. It carries 509 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
11.1%
Average rank
#1,225in Girls
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Moana Necklace products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

26

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

7%

  • Disney23%
  • Jakks Pacific23%
  • Yulefly19%
  • OSDUE18%
  • OptiPlay5%
  • Wedity4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Moana Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Moana Necklace

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Gifting Purpose”
31%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“Don't purchase doesn't do what it says”
A buyer, on “Functionality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Moana Necklace questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data