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Moana Necklace

Fail

Prices span $3.78–$14.59, mostly outside the sweet spot, so Moana Necklace is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£11K/yr25K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
87%top-5 click share · 8 brands · 26 sellers

Flapen Score

Moana Necklace against its category

The dotted line is the Fashion average. Past it, Moana Necklace is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moana Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moana Necklace 25K times last year and spent an estimated £11K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
5.9%
Market size, estimated
£11Ka year
Peak month
March2.7× the quietest month
Top search term
moana necklace23K searches a year

02 · Price

A sale here is worth £7.57.

Listings sell for £7.57 on average, from £3.78 to £14.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £7.57 that is £757 to £2K a year per listing.

Average price
£7.57under the $15 to $100 sweet spot
Price range
£3.78–£14.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£757–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,225 within Girls. It carries 509 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
11.1%
Average rank
#1,225in Girls
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Moana Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

26

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • Disney23%
  • Jakks Pacific23%
  • Yulefly19%
  • OSDUE18%
  • OptiPlay5%
  • Wedity4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Moana Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Moana Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall31%−0.25

Don't purchase doesn't do what it says

Doesn't work

The light does not work well

Defective Material/Parts22%−0.17

Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch

Non replaceable battery

Brightness/Shine/Glow20%+0.04

Doesn't light up

The light does not work well

When opened did not light up

Battery Life11%−0.03

Batteries are not replaceable did not work

didnt light up and there is no way to change the batteries

Value For Money6%−0.04

Awful and overpriced

Love

Gifting Purpose60%+4.02

Great present

I'd happily recommend it as a birthday or Christmas present

Nice gift for my grand-daughter

Quality-Overall17%+0.81

It looks well made for the price

Good product

Brightness/Shine/Glow17%+0.04

The light up feature is great

the light-up feature makes it feel even more magical

Comfort-Overall3%+0.02

It's comfortable to wear

Design-Overall3%+0.02

with a lovely Heart of Te Fiti design

Return

0.8% Return rate 7% Fixable by listing

Functionality-Overall27%▁█▇█▁▄

Don't purchase doesn't do what it says

Doesn't work

The light does not work well

Brightness/Shine/Glow25%▁▆▂▃█▂

Doesn't light up

The light does not work well

When opened did not light up

Defective Material/Parts10%▁▁▃█▁▇

Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch

Non replaceable battery

Battery Inclusion5%▁▁▅▄▁█
Quality-Overall5%▁▁▆█▁▁

FAQ

Common Moana Necklace questions

Answered from the same tracked data.