moana necklace
Skip itPrices mostly outside the sweet spot ($3.78–$14.59) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good509.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Avg price
Bad£7.57avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£11K£11K/yr · 25K searches
Price range
Bad£3.78–£14.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, moana necklace is a £11K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
moana necklace market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £11K–£15K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #1,225
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 11.1%
- Avg brand age
- 31 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
26
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
7%
- Disney23%
- Jakks Pacific23%
- Yulefly19%
- OSDUE18%
- OptiPlay5%
- Wedity4%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -3.1% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
Top moana necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Moana 2 Sea Star Magical Light Up Necklace Officially Licensed Jakks Pacific Dress Up Accessories for Girls Opens and Lights Up Includes Batteries
Jakks Pacific£5.844.2★1,423 rev
Disney Moana JAKKS Pacific Heart of Te Fiti Magical Seashell Necklace Officially Licensed Childrens Fancy Dress Light up Necklace Opens to Reveal Glowing Design Gift for Girls 3+
Disney£7.224.4★2,221 rev
Yulefly Vaiana Costume Accessories Cosplay Accessories Little Minnow Costume Halloween Carnival one size Plastic
Yulefly£6.624.4★5 rev
OSDUE Girls Jewelry Set 5 Pcs Mermaid Necklace Earring Bracelet Ring Set for Little Girl Princess Jewelry Party for Toddler Little Girl Play Party Favors Birthday Gift
OSDUE£3.784.5★757 rev
OptiPlay Moana Necklace 6 Pieces Moana Necklace Sets Princess Dress Up Accessories Moana Costume Accessories Sets Moana Necklace Shell Anklet Flower Hair Clip for Universal
OptiPlay£10.615.0★1 rev
Newest
by launch date
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
Disney£14.590 rev
DAVBNM 4PCS Ocean Accessories Hawaiian Princess Costume Accessories With Necklace Shell Anklet Bracelet Hair Clip Party Supplies for Women and Girls
DAVBNM£6.111 rev
TUONYIS 3 Pcs Princess Ocean Costume Accessories for Girls Women with Flower Clip Bohemian Anklet Necklace Summer Adventure Outfit World Book Day Halloween Birthday Party Holiday
TUONYIS£5.5134 rev
OptiPlay Moana Necklace 6 Pieces Moana Necklace Sets Princess Dress Up Accessories Moana Costume Accessories Sets Moana Necklace Shell Anklet Flower Hair Clip for Universal
OptiPlay£10.611 rev
Yulefly Vaiana Costume Accessories Cosplay Accessories Little Minnow Costume Halloween Carnival one size Plastic
Yulefly£6.625 rev
Trending
90-day click momentumDisney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
Disney£14.590.0★
DAVBNM 4PCS Ocean Accessories Hawaiian Princess Costume Accessories With Necklace Shell Anklet Bracelet Hair Clip Party Supplies for Women and Girls
DAVBNM£6.115.0★
OSDUE Girls Jewelry Set 5 Pcs Mermaid Necklace Earring Bracelet Ring Set for Little Girl Princess Jewelry Party for Toddler Little Girl Play Party Favors Birthday Gift
OSDUE£3.784.5★
Yulefly Vaiana Costume Accessories Cosplay Accessories Little Minnow Costume Halloween Carnival one size Plastic
Yulefly£6.624.4★
OptiPlay Moana Necklace 6 Pieces Moana Necklace Sets Princess Dress Up Accessories Moana Costume Accessories Sets Moana Necklace Shell Anklet Flower Hair Clip for Universal
OptiPlay£10.615.0★
What buyers say about moana necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Great present”
“It looks well made for the price”
“The light up feature is great”
“It's comfortable to wear”
“with a lovely Heart of Te Fiti design”
What buyers complain about
“Don't purchase doesn't do what it says”
“Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch”
“Doesn't light up”
“Batteries are not replaceable did not work”
“Awful and overpriced”
“Difficult to open the necklace”
“It could be a previously returned item”
Top return reasons
Common questions
- Is moana necklace profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (34/100).
- How competitive is the moana necklace niche?
- 8 brands and 26 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in moana necklace?
- Top complaints mined from reviews: Functionality-Overall, Defective Material/Parts, Brightness/Shine/Glow. The return rate is 0.8%.
- When does demand for moana necklace peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
- What does it cost to enter the moana necklace niche?
- Listings span £3.78–£14.59; the average listing price is £7.57 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.