moana costume
Skip itSoft demand (-35.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great157.14avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Price range
Okay£5.84–£19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£38K£38K/yr · 188K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, moana costume is a £38K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
moana costume market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #474
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 64%
- Out of stock
- 6.9%
- Avg brand age
- 26 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
1%
- Disney43%
- Disguise39%
- Disney Moana5%
- Disney Princess5%
- Get Trend4%
- Jakks Pacific3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -35.1% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 3.9×
Top moana costume search terms
- moana costume130K/yr
- moana dress16K/yr
- moana outfit10K/yr
- moana dress up9K/yr
- moana fancy dress4K/yr
- moana costume kids8K/yr
- moana dress up 3-43K/yr
- disney moana costume4K/yr
- moana 2 costume3K/yr
Top moana costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Disney Moana Fancy costume Child Female Halloween 7.76 oz (220 g)
Disguise£7.394.2★182 rev
Disney Moana Fancy Dress for Kids Official Moana by Disguise Printed Detailed Design Easy to Wear Perfect for Halloween and Carnival For 3-4 Years
Disguise£13.345.0★4 rev
Disney Girls Fancy Dress Moana Multicolor 9-10 Years
Disney£13.974.5★31 rev
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
Disney£14.590.0★0 rev
Disney Moana Fancy Dress for Kids Official Moana by Disguise Printed Detailed Design Easy to Wear Perfect for Halloween and Carnival For 4-6 Years
Disney Moana£12.872.5★3 rev
Newest
by launch date
Disney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 18-24 Months Multicoloured
Disney£15.090 rev
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
Disney£14.590 rev
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years
Disney£11.3031 rev
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years
Disney£11.7731 rev
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
Disney£11.2331 rev
Trending
90-day click momentumDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 18-24 Months Multicoloured
Disney£15.090.0★
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
Disney£14.590.0★
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
Disney£11.234.9★
Disney Moana 2 Girls Nightdress | Moana Pyjamas | Short Sleeve Girls Nighties | Orange 2-3 Years
Disney£12.244.5★
Disney Moana Girls Pyjama Set | Kids Moana & Pua Character Graphic Short Sleeve Top & Long Leg PJ Bottoms in Blue | Childrens Leaf All Over Print Nightwear | Animated Cartoon Movie Merchandise Gift
Disney£12.484.4★
What buyers say about moana costume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful quality”
“Sizing is accurate”
“Great present”
“Good value for money”
“Good material”
“It's bright and colourful, exactly what I like for my children so they are easy to see on the beach/by the pool”
“my niece said they feel comfy”
“vibrant colour”
“with a lovely Heart of Te Fiti design”
“Lovely dress to look at”
What buyers complain about
“Don't purchase doesn't do what it says”
“Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch”
“Doesn't light up”
“Very cheap material”
“fit is slightly big”
“Batteries are not replaceable did not work”
“Awful and overpriced”
“Difficult to open the necklace”
“Itchy material”
“It could be a previously returned item”
Top return reasons
Common questions
- Is moana costume profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 36 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the moana costume niche?
- 7 brands and 29 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in moana costume?
- Top complaints mined from reviews: Functionality-Overall, Defective Material/Parts, Brightness/Shine/Glow. The return rate is 1.5%.
- When does demand for moana costume peak?
- Demand peaks in Mar; the busiest month runs 3.9× the quietest.
- What does it cost to enter the moana costume niche?
- Listings span £5.84–£19.78; the average listing price is £12.50 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.