Moana Costume
soft demand (-35.1% this quarter) — Moana Costume doesn't clear our bar today.
Flapen Score
Is Moana Costume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Moana Costume is a £38K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Moana Costume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -35.1% over the last 90 days and 1.6% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 36 products
Top Moana Costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disguise Disney Moana Fancy costume Child Female Halloween 7.76 oz (220 g)
- Price
- £7.39
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 3y ago
Disney Moana Fancy Dress for Kids Official Moana by Disguise Printed Detailed Design Easy to Wear Perfect for Halloween and Carnival For 3-4 Years
- Price
- £13.34
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Disney Girls Fancy Dress Moana Multicolor 9-10 Years
- Price
- £13.97
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4y ago
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Disney Moana Fancy Dress for Kids Official Moana by Disguise Printed Detailed Design Easy to Wear Perfect for Halloween and Carnival For 4-6 Years
- Price
- £12.87
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 1y ago
Trending
90-day click momentum
Disney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 18-24 Months Multicoloured
- Price
- £15.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
- Price
- £11.23
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Disney Moana 2 Girls Nightdress | Moana Pyjamas | Short Sleeve Girls Nighties | Orange 2-3 Years
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago
Disney Moana Girls Pyjama Set | Kids Moana & Pua Character Graphic Short Sleeve Top & Long Leg PJ Bottoms in Blue | Childrens Leaf All Over Print Nightwear | Animated Cartoon Movie Merchandise Gift
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch dateDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 18-24 Months Multicoloured
- Price
- £15.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years
- Price
- £11.30
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years
- Price
- £11.77
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
- Price
- £11.23
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
1%
- Disney43%
- Disguise39%
- Disney Moana5%
- Disney Princess5%
- Get Trend4%
- Jakks Pacific3%
- Open — no brand owns it (1 brand, 1%)
Moana Costume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 3.9×
Top Moana Costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- moana costume130K/yr
- moana dress16K/yr
- moana outfit10K/yr
- moana dress up9K/yr
- moana fancy dress4K/yr
- moana costume kids8K/yr
- moana dress up 3-43K/yr
- disney moana costume4K/yr
- moana 2 costume3K/yr
What reviews say buyers love and hate about Moana Costume
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Beautiful quality”
“Sizing is accurate”
“Great present”
“Good value for money”
“Good material”
What buyers complain about
90% of reviews“Don't purchase doesn't do what it says”
“Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch”
“Doesn't light up”
“Very cheap material”
“fit is slightly big”
Moana Costume return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Moana Costume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
