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Moana Costume

Fail

Demand is soft, at -35.1% this quarter, so Moana Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£38K/yr188K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
42%top-5 click share · 7 brands · 29 sellers

Flapen Score

Moana Costume against its category

The dotted line is the Fashion average. Past it, Moana Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moana Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moana Costume 188K times last year and spent an estimated £38K. The top 5 brands take 96% of clicks. Demand peaks in Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
1.6%
Market size, estimated
£38Ka year
Peak month
March3.9× the quietest month
Top search term
moana costume130K searches a year

02 · Price

A sale here is worth £12.50.

Listings sell for £12.50 on average, from £5.84 to £19.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.50 that is £0 to £1K a year per listing.

Average price
£12.50under the $15 to $100 sweet spot
Price range
£5.84–£19.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #474 within Girls. It carries 157 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
89%
Out of stock, average day
6.9%
Average rank
#474in Girls
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
36

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Moana Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

29

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 84%

Open market

1%

  • Disney43%
  • Disguise39%
  • Disney Moana5%
  • Disney Princess5%
  • Get Trend4%
  • Jakks Pacific3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Moana Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 3.9×

Search terms

Top Moana Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moana costume130K/yr
  • moana dress16K/yr
  • moana outfit10K/yr
  • moana dress up9K/yr
  • moana fancy dress4K/yr
  • moana costume kids8K/yr
  • moana dress up 3-43K/yr
  • disney moana costume4K/yr
  • moana 2 costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Moana Costume

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“Don't purchase doesn't do what it says”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Moana Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data