Moana Costume
FailDemand is soft, at -35.1% this quarter, so Moana Costume is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £38K/yr188K searches / yr
- 90-day growth
- -35.1%search demand this quarter
- Competition
- 42%top-5 click share · 7 brands · 29 sellers
Flapen Score
Moana Costume against its category
The dotted line is the Fashion average. Past it, Moana Costume is stronger. Inside it, weaker.
Market
The Moana Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moana Costume 188K times last year and spent an estimated £38K. The top 5 brands take 96% of clicks. Demand peaks in Mar. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -35.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £38Ka year
- Peak month
- March3.9× the quietest month
- Top search term
- moana costume130K searches a year
02 · Price
A sale here is worth £12.50.
Listings sell for £12.50 on average, from £5.84 to £19.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.50 that is £0 to £1K a year per listing.
- Average price
- £12.50under the $15 to $100 sweet spot
- Price range
- £5.84–£19.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #474 within Girls. It carries 157 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 89%
- Out of stock, average day
- 6.9%
- Average rank
- #474in Girls
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 157per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Moana Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disguise Disney Moana Fancy costume Child Female Halloween 7.76 oz (220 g)
- Price
- £7.39
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 3y ago

Disney Moana Fancy Dress for Kids Official Moana by Disguise Printed Detailed Design Easy to Wear Perfect for Halloween and Carnival For 3-4 Years
- Price
- £13.34
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Disney Girls Fancy Dress Moana Multicolor 9-10 Years
- Price
- £13.97
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4y ago

Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Moana Fancy Dress for Kids Official Moana by Disguise Printed Detailed Design Easy to Wear Perfect for Halloween and Carnival For 4-6 Years
- Price
- £12.87
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 1y ago
Trending
estimated 90-day click momentum
Disney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 18-24 Months Multicoloured
- Price
- £15.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
- Price
- £11.23
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

Disney Moana 2 Girls Nightdress | Moana Pyjamas | Short Sleeve Girls Nighties | Orange 2-3 Years
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

Disney Moana Girls Pyjama Set | Kids Moana & Pua Character Graphic Short Sleeve Top & Long Leg PJ Bottoms in Blue | Childrens Leaf All Over Print Nightwear | Animated Cartoon Movie Merchandise Gift
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date
Disney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 18-24 Months Multicoloured
- Price
- £15.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years
- Price
- £14.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years
- Price
- £11.30
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years
- Price
- £11.77
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
- Price
- £11.23
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
29
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 84%
Open market
1%
- Disney43%
- Disguise39%
- Disney Moana5%
- Disney Princess5%
- Get Trend4%
- Jakks Pacific3%
- Open — no brand owns it (1 brand, 1%)
Demand
Moana Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.9×
Search terms
Top Moana Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- moana costume130K/yr
- moana dress16K/yr
- moana outfit10K/yr
- moana dress up9K/yr
- moana fancy dress4K/yr
- moana costume kids8K/yr
- moana dress up 3-43K/yr
- disney moana costume4K/yr
- moana 2 costume3K/yr
Reviews and returns
What reviews say buyers love and hate about Moana Costume
We read the reviews and the return reasons for every product selling here.
“Don't purchase doesn't do what it says”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moana Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









