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Moana 2

Fail

The top 5 brands take 100% of clicks, so Moana 2 is a Fail.

Flapen Score
25
25 / 100
Ranks 2,423 of 2,461 Fashion niches · −23 vs the category median of 48
Market size
£4K/yr84K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
62%top-5 click share · 3 brands · 66 sellers

Flapen Score

Moana 2 against its category

The dotted line is the Fashion average. Past it, Moana 2 is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moana 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moana 2 84K times last year and spent an estimated £4K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 25 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
0.5%
Market size, estimated
£4Ka year
Peak month
February31.8× the quietest month
Top search term
moana 283K searches a year

02 · Price

A sale here is worth £10.83.

Listings sell for £10.83 on average, from £5.42 to £14.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £10.83 that is £0 to £1K a year per listing.

Average price
£10.83under the $15 to $100 sweet spot
Price range
£5.42–£14.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #152 within Girls. It carries 239 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#152in Girls
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
239per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Moana 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£174£347£521£6951101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Disney85%
  • Mattel10%
  • Ravensburger4%
  • Open — no brand owns it (0%)

Demand

Moana 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 31.8×

Reviews and returns

What reviews say buyers love and hate about Moana 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+0.77

bigger than I was expecting

Love

Value For Money32%−0.20

Great value good features well made

great value

Worth the money

Fun/Entertainment Experience17%+1.28

Great fun

Martell good toys

Quality-Overall14%+1.00

The swimsuit is well made

Beautiful quality

It feels and looks good quality

Gifting Purpose8%+0.58

lovely gift

makes a lovely reasonably priced gift

Size-Overall7%+0.77

Sizing is accurate

great size, not too big and have withstood a 3 year olds rough play

You get a long-sleeved top which fits really well and is comfortable

Return

0.9% Return rate 25% Fixable by listing

Gifting Purpose31%▁▁█▁▃▅
Size-Overall19%▁▃▁█▃▁

bigger than I was expecting

Value For Money13%█▁▁▁▁▃
Audio Quality9%▁▄▁▁█▁
Defective Material/Parts6%

FAQ

Common Moana 2 questions

Answered from the same tracked data.