Moana 2
FailThe top 5 brands take 100% of clicks, so Moana 2 is a Fail.
- Flapen Score
- 25 / 100Ranks 2,423 of 2,461 Fashion niches · −23 vs the category median of 4825
- Market size
- £4K/yr84K searches / yr
- 90-day growth
- -44.1%search demand this quarter
- Competition
- 62%top-5 click share · 3 brands · 66 sellers
Flapen Score
Moana 2 against its category
The dotted line is the Fashion average. Past it, Moana 2 is stronger. Inside it, weaker.
Market
The Moana 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moana 2 84K times last year and spent an estimated £4K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 25 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -44.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £4Ka year
- Peak month
- February31.8× the quietest month
- Top search term
- moana 283K searches a year
02 · Price
A sale here is worth £10.83.
Listings sell for £10.83 on average, from £5.42 to £14.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £10.83 that is £0 to £1K a year per listing.
- Average price
- £10.83under the $15 to $100 sweet spot
- Price range
- £5.42–£14.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #152 within Girls. It carries 239 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 10.6%
- Average rank
- #152in Girls
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 239per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Moana 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years
- Price
- £11.30
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
- Price
- £9.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Moana Dress | Moana 2 Sweater Dress for Girls | Girls Dresses | Orange 6-7 Years
- Price
- £11.60
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 1y ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
- Price
- £11.23
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years
- Price
- £11.77
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Trending
90-day click momentum
EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 2-3 Years Multicoloured
- Price
- £14.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
- Price
- £9.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Moana 2 Girls Nightdress | Moana Pyjamas | Short Sleeve Girls Nighties | Orange 2-3 Years
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
- Price
- £11.23
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years
- Price
- £11.77
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Newest
by launch date
EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 2-3 Years Multicoloured
- Price
- £14.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
- Price
- £9.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years
- Price
- £11.30
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
- Price
- £11.23
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years
- Price
- £11.77
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Disney85%
- Mattel10%
- Ravensburger4%
- Open — no brand owns it (0%)
Demand
Moana 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 31.8×
Reviews and returns
What reviews say buyers love and hate about Moana 2
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bigger than I was expecting
Love
Great value good features well made
great value
Worth the money
Great fun
Martell good toys
The swimsuit is well made
Beautiful quality
It feels and looks good quality
lovely gift
makes a lovely reasonably priced gift
Sizing is accurate
great size, not too big and have withstood a 3 year olds rough play
You get a long-sleeved top which fits really well and is comfortable
Return
0.9% Return rate 25% Fixable by listing
bigger than I was expecting
Keep looking
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FAQ
Common Moana 2 questions
Answered from the same tracked data.









