moana 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great239.17avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.83avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
Market size
Bad£4K£4K/yr · 84K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.42–£14.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, moana 2 is a £4K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 25/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
moana 2 market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £5K–£8K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 10.6%
- Avg brand age
- 33 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Disney85%
- Mattel10%
- Ravensburger4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -44.1% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 31.8×
Top moana 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years
Disney£11.304.9★31 rev
Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
Disney£9.810.0★0 rev
Disney Moana Dress | Moana 2 Sweater Dress for Girls | Girls Dresses | Orange 6-7 Years
Disney£11.604.5★101 rev
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
Disney£11.234.9★31 rev
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years
Disney£11.774.9★31 rev
Newest
by launch date
EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 2-3 Years Multicoloured
Disney£14.460 rev
Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
Disney£9.810 rev
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years
Disney£11.3031 rev
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
Disney£11.2331 rev
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years
Disney£11.7731 rev
Trending
90-day click momentumEDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 2-3 Years Multicoloured
Disney£14.460.0★
Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue
Disney£9.810.0★
Disney Moana 2 Girls Nightdress | Moana Pyjamas | Short Sleeve Girls Nighties | Orange 2-3 Years
Disney£12.244.5★
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years
Disney£11.234.9★
Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years
Disney£11.774.9★
What buyers say about moana 2
What buyers praise and complain about, mined from review topics.What buyers love
“Great value good features well made”
“Great fun”
“The swimsuit is well made”
“lovely gift”
“Sizing is accurate”
“Lovely material”
“my niece said they feel comfy”
“vibrant colour”
“The design is fab, it's bold and obviously Moana”
“It's bright and colourful, exactly what I like for my children so they are easy to see on the beach/by the pool”
What buyers complain about
“bigger than I was expecting”
Top return reasons
Common questions
- Is moana 2 profitable to sell on Amazon United Kingdom?
- The niche generates £4K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (25/100).
- How competitive is the moana 2 niche?
- 3 brands and 66 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in moana 2?
- Top complaints mined from reviews: Size-Overall. The return rate is 0.9%.
- When does demand for moana 2 peak?
- Demand peaks in Feb–Mar; the busiest month runs 31.8× the quietest.
- What does it cost to enter the moana 2 niche?
- Listings span £5.42–£14.46; the average listing price is £10.83 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.