Skip to content

Moana 2

brand-locked demand (top 5 brands take 100% of clicks) — Moana 2 doesn't clear our bar today.

Flapen Score

25
Skip it
Market size 1Growth 3Conversion 6Competition 39Returns 96Price range 0Avg price 40Brand share 0Review moat 88Quality gap 21
This niche Category average

Is Moana 2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Moana 2 is a £4K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 25/100.

Moana 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.1% over the last 90 days and 0.5% of searches end in a purchase.

£4K

revenue / yr

Units sold / yr750
Search volume / yr-44.1%84K
Conversion rate0.5%
Avg price£10.83

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 66
Top-5 product click share62%
Open market0%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)6· 0 succeeded
Avg rating4.7★
Avg reviews239

Top Moana 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£174£347£521£6951101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Disney85%
  • Mattel10%
  • Ravensburger4%
  • Open — no brand owns it (0%)

Moana 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR0.5%Products12Brands3Top 5 Brands100%OOS Rate10.6%Rating4.7★Reviews239Avg BSR#152
80K60KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 31.8×

What reviews say buyers love and hate about Moana 2

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Value For Money32%

Great value good features well made

Fun/Entertainment Experience17%

Great fun

Quality-Overall14%

The swimsuit is well made

Gifting Purpose8%

lovely gift

Size-Overall7%

Sizing is accurate

What buyers complain about

50% of reviews
Size-Overall50%

bigger than I was expecting

Moana 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
31%
2Size-Overall
19%
3Value For Money
13%
4Audio Quality
9%
5Defective Material/Parts
6%

Common Moana 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moana 2 25/100 on Amazon United Kingdom — Skip it. The niche generates £4K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -44.1% over the last 90 days.
Search demand for Moana 2 on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 31.8× the quietest.