- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £47K/yr208K searches / yr
- 90-day growth
- -82.2%search demand this quarter
- Competition
- 54%top-5 click share · 21 brands · 37 sellers
Flapen Score
Mittens against its category
The dotted line is the Fashion average. Past it, Mittens is stronger. Inside it, weaker.
Market
The Mittens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mittens 208K times last year and spent an estimated £47K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -82.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -82.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £47Ka year
- Peak month
- November41.1× the quietest month
- Top search term
- mittens58K searches a year
02 · Price
A sale here is worth £9.55.
Listings sell for £9.55 on average, from £3.82 to £20.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.55 that is £0 to £955 a year per listing.
- Average price
- £9.55under the $15 to $100 sweet spot
- Price range
- £3.82–£20.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£955
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #225 within Accessories. It carries 656 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 78%
- Out of stock, average day
- 27.0%
- Average rank
- #225in Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 656per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mittens products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
flintronic Winter Thermal Gloves Convertible Fingerless Mitten Flap Cover Mitten Gloves Mens Winter Gloves Stretchy Warm Gloves for Running Cycling Skiing Riding Multipurpose
- Price
- £4.36
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago

Risipu Womens Winter Gloves Warm Fleece Lining Cozy Cable Knit Thick Gloves Mittens for Cold Weather (Black One Size)
- Price
- £6.19
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 11mo ago

1 one enjoy Baby Mittens Baby Anti Scratch Mittens No Scratch Mittens Baby Gloves for 6-12 Months Baby Boys Girls (White 6 Pack 6-12 Months)
- Price
- £10.46
- Rating
- 4.4/5
- Reviews
- 1,304
- Age
- 5y ago

HEAT HOLDERS - Womens Thermal Converter Fingerless Cable Knit 2.3 tog Gloves (Purple Twist)
- Price
- £12.32
- Rating
- 4.5/5
- Reviews
- 1,410
- Age
- 12y ago

flintronic Winter Thermal Gloves Convertible Fingerless Mitten Flap Cover Mitten Gloves Mens Winter Gloves Stretchy Warm Gloves for Running Cycling Skiing Riding Multipurpose
- Price
- £4.34
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago
Trending
estimated 90-day click momentum
Roarsome Kids Ski Mittens Thermal Winter Gloves for Toddlers & Children Warm Sherpa Fleece Lined Snow Mittens Easy On Stretch Cuff Kids Snow Gloves for Cold Weather - Purple 1-2 Years
- Price
- £14.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

1 one enjoy Baby Mittens Baby Anti Scratch Mittens No Scratch Mittens Baby Gloves for 6-12 Months Baby Boys Girls (White 6 Pack 6-12 Months)
- Price
- £10.46
- Rating
- 4.4/5
- Reviews
- 1,304
- Age
- 5y ago

devembr Ski Mittens with Wrist Guards and Undercuff Design Snowboard Mittens Touchscreen Black M
- Price
- £20.68
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

1 one enjoy Baby Mittens Baby Anti Scratch Mittens No Scratch Mittens Baby Gloves for 0-6 Months Baby Boys Girls (White 6 Pack 0-6 Months)
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 1,456
- Age
- 5y ago

flintronic Winter Thermal Gloves Convertible Fingerless Mitten Flap Cover Mitten Gloves Mens Winter Gloves Stretchy Warm Gloves for Running Cycling Skiing Riding Multipurpose
- Price
- £4.36
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago
Newest
by launch date
Roarsome Kids Ski Mittens Thermal Winter Gloves for Toddlers & Children Warm Sherpa Fleece Lined Snow Mittens Easy On Stretch Cuff Kids Snow Gloves for Cold Weather - Purple 1-2 Years
- Price
- £14.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Winter Insulated Mittens Fleece Lined Thermal Outdoor Gloves for Adults Cold Weather Protection (Navy L/XL)
- Price
- £9.78
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 8mo ago

Risipu Womens Winter Gloves Warm Fleece Lining Cozy Cable Knit Thick Gloves Mittens for Cold Weather (Black One Size)
- Price
- £6.19
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 11mo ago

Risipu Womens Winter Gloves Warm Fleece Lining Cozy Cable Knit Thick Gloves Mittens for Cold Weather (Red One Size)
- Price
- £6.34
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 11mo ago

Risipu Womens Winter Gloves Warm Fleece Lining Cozy Cable Knit Thick Gloves Mittens for Cold Weather (White One Size)
- Price
- £6.44
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
37
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 90%
Open market
28%
- flintronic27%
- Risipu17%
- 1 one enjoy12%
- HEAT HOLDERS11%
- Qiuyan3%
- OutdoorMaster3%
Demand
Mittens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 41.1×
Search terms
Top Mittens search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mittens58K/yr
- mittens women41K/yr
- womens gloves & mittens11K/yr
- mittens men14K/yr
- mits2K/yr
- adult mittens5K/yr
- mens mittens21K/yr
- womens mittens15K/yr
- thermal mittens7K/yr
- ladies mittens9K/yr
Reviews and returns
What reviews say buyers love and hate about Mittens
We read the reviews and the return reasons for every product selling here.
“Very small and barely cover the wrists”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mittens questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









