- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £47K/yr208K searches / yr
- 90-day growth
- -82.2%search demand this quarter
- Competition
- 54%top-5 click share · 21 brands · 37 sellers
Flapen Score
Mittens against its category
The dotted line is the Fashion average. Past it, Mittens is stronger. Inside it, weaker.
Market
The Mittens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mittens 208K times last year and spent an estimated £47K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -82.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -82.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £47Ka year
- Peak month
- November41.1× the quietest month
- Top search term
- mittens58K searches a year
02 · Price
A sale here is worth £9.55.
Listings sell for £9.55 on average, from £3.82 to £20.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.55 that is £0 to £955 a year per listing.
- Average price
- £9.55under the $15 to $100 sweet spot
- Price range
- £3.82–£20.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£955
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #225 within Accessories. It carries 656 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 78%
- Out of stock, average day
- 27.0%
- Average rank
- #225in Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 656per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mittens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
flintronic Winter Thermal Gloves Convertible Fingerless Mitten Flap Cover Mitten Gloves Mens Winter Gloves Stretchy Warm Gloves for Running Cycling Skiing Riding Multipurpose
- Price
- £4.36
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago

Risipu Womens Winter Gloves Warm Fleece Lining Cozy Cable Knit Thick Gloves Mittens for Cold Weather (Black One Size)
- Price
- £6.19
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 11mo ago

1 one enjoy Baby Mittens Baby Anti Scratch Mittens No Scratch Mittens Baby Gloves for 6-12 Months Baby Boys Girls (White 6 Pack 6-12 Months)
- Price
- £10.46
- Rating
- 4.4/5
- Reviews
- 1,304
- Age
- 5y ago

HEAT HOLDERS - Womens Thermal Converter Fingerless Cable Knit 2.3 tog Gloves (Purple Twist)
- Price
- £12.32
- Rating
- 4.5/5
- Reviews
- 1,410
- Age
- 12y ago

flintronic Winter Thermal Gloves Convertible Fingerless Mitten Flap Cover Mitten Gloves Mens Winter Gloves Stretchy Warm Gloves for Running Cycling Skiing Riding Multipurpose
- Price
- £4.34
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago
Trending
90-day click momentum
Roarsome Kids Ski Mittens Thermal Winter Gloves for Toddlers & Children Warm Sherpa Fleece Lined Snow Mittens Easy On Stretch Cuff Kids Snow Gloves for Cold Weather - Purple 1-2 Years
- Price
- £14.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

1 one enjoy Baby Mittens Baby Anti Scratch Mittens No Scratch Mittens Baby Gloves for 6-12 Months Baby Boys Girls (White 6 Pack 6-12 Months)
- Price
- £10.46
- Rating
- 4.4/5
- Reviews
- 1,304
- Age
- 5y ago

devembr Ski Mittens with Wrist Guards and Undercuff Design Snowboard Mittens Touchscreen Black M
- Price
- £20.68
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

1 one enjoy Baby Mittens Baby Anti Scratch Mittens No Scratch Mittens Baby Gloves for 0-6 Months Baby Boys Girls (White 6 Pack 0-6 Months)
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 1,456
- Age
- 5y ago

flintronic Winter Thermal Gloves Convertible Fingerless Mitten Flap Cover Mitten Gloves Mens Winter Gloves Stretchy Warm Gloves for Running Cycling Skiing Riding Multipurpose
- Price
- £4.36
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago
Newest
by launch date
Roarsome Kids Ski Mittens Thermal Winter Gloves for Toddlers & Children Warm Sherpa Fleece Lined Snow Mittens Easy On Stretch Cuff Kids Snow Gloves for Cold Weather - Purple 1-2 Years
- Price
- £14.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Winter Insulated Mittens Fleece Lined Thermal Outdoor Gloves for Adults Cold Weather Protection (Navy L/XL)
- Price
- £9.78
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 8mo ago

Risipu Womens Winter Gloves Warm Fleece Lining Cozy Cable Knit Thick Gloves Mittens for Cold Weather (Black One Size)
- Price
- £6.19
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 11mo ago

Risipu Womens Winter Gloves Warm Fleece Lining Cozy Cable Knit Thick Gloves Mittens for Cold Weather (Red One Size)
- Price
- £6.34
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 11mo ago

Risipu Womens Winter Gloves Warm Fleece Lining Cozy Cable Knit Thick Gloves Mittens for Cold Weather (White One Size)
- Price
- £6.44
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
37
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
28%
- flintronic27%
- Risipu17%
- 1 one enjoy12%
- HEAT HOLDERS11%
- Qiuyan3%
- OutdoorMaster3%
Demand
Mittens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 41.1×
Search terms
Top Mittens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mittens58K/yr
- mittens women41K/yr
- womens gloves & mittens11K/yr
- mittens men14K/yr
- mits2K/yr
- adult mittens5K/yr
- mens mittens21K/yr
- womens mittens15K/yr
- thermal mittens7K/yr
- ladies mittens9K/yr
Reviews and returns
What reviews say buyers love and hate about Mittens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small and barely cover the wrists
Quite big,
This makes it quite a small fit inside
Over priced
Literally a waste of money
Absolute garbage and a waste of money
NOT waterproof
both hands became wet - these are not waterproof
Not mittens not waterproof
off easily over my golf glove has been difficult
Unfortunately my daughter still pulls them off with ease
Dropped one star as the inside length is reduced because the inside seam is gathered in the middle of the mitt instead of being sewn straight across like the outside seam
Stitching split, poorly made
Love
Nice and warm
Warm and easy to put on
they keep my hands warm at the same time
Good quality mitten
Good quality and really good at keeping my hands warm
Good Quality
the perfect gift good fit
Size is perfect
Fit my 9lb baby very well
so worth it for the price
Gloves 🧤 are really good value for money
Good value for money
The plain cotton ones are also very soft though
soft
Very soft and stay on - great purchase
Return
1.5% Return rate 76% Fixable by listing
Very small and barely cover the wrists
Quite big,
This makes it quite a small fit inside
Ridiculously bad
Dropped one star as the inside length is reduced because the inside seam is gathered in the middle of the mitt instead of being sewn straight across like the outside seam
Stitching split, poorly made
so not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mittens questions
Answered from the same tracked data.









