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Miraculous Ladybug

Fail

The top 5 brands take 96% of clicks, so Miraculous Ladybug is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£54K/yr350K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
32%top-5 click share · 9 brands · 158 sellers

Flapen Score

Miraculous Ladybug against its category

The dotted line is the Fashion average. Past it, Miraculous Ladybug is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miraculous Ladybug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miraculous Ladybug 350K times last year and spent an estimated £54K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
1.1%
Market size, estimated
£54Ka year
Peak month
December1.8× the quietest month
Top search term
miraculous ladybug109K searches a year

02 · Price

A sale here is worth £13.55.

Listings sell for £13.55 on average, from £4.27 to £91.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.55 that is £0 to £1K a year per listing.

Average price
£13.55under the $15 to $100 sweet spot
Price range
£4.27–£91.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #413 within Girls. It carries 1,636 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
5.9%
Average rank
#413in Girls
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,636per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Miraculous Ladybug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

158

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

32%

Top 20: 71%

Open market

3%

  • Miraculous59%
  • BANDAI30%
  • corimori2%
  • ZIMPLI2%
  • Rubies2%
  • Playmobil1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Miraculous Ladybug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Miraculous Ladybug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miraculous ladybug109K/yr
  • miraculous82K/yr
  • ladybug37K/yr
  • miraculous toys24K/yr
  • lady bug14K/yr
  • ladybug toys12K/yr
  • cat noir14K/yr
  • miraculous dolls15K/yr
  • miraculous ladybug doll10K/yr
  • miraculous kwami5K/yr

Reviews and returns

What reviews say buyers love and hate about Miraculous Ladybug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.20

they didn't fit

Size up

My granddaughter loved these But the top was very small & tight diffinitly not for age 4-5

Durability14%−0.09

Cant see it lasting long before this one is broken

Shame it didnt last long

till it lasted

Color11%+0.52

some of the colour is missing of the neck of the doll

Quality-Overall9%+0.59

Item is cheap and flimsy

though its a bit pricey for the quality

Nice Design, Quality Could Be Better

Comfort-Overall6%−0.03

mask not so comfortable

uncomfortable to wear

not very comfortable to wear

Love

Advertised Vs Actual Product17%+1.01

Much Better Than Expected

matches the pictures

Exactly what you see in the picture

Gifting Purpose17%+1.41

Great idea as a present

Birthday gift

A fun present for my daughter

Quality-Overall16%+0.59

High quality

Good product

Its a good quality and no regrets

Size-Overall12%−0.20

nice fit

True to size

it fits best on slim kids

Design-Overall8%+0.23

This is an absolutely beautifuly crafted

Nice Design

Return

1.1% Return rate 72% Fixable by listing

Size-Overall65%▅▇█▄▅▅

they didn't fit

Size up

My granddaughter loved these But the top was very small & tight diffinitly not for age 4-5

Quality-Overall10%▆▇▁██▆

Item is cheap and flimsy

though its a bit pricey for the quality

Nice Design, Quality Could Be Better

Defective Material/Parts3%▁▁▁█▅▁
Product Condition3%▁▁▅▁█▁
Gifting Purpose3%▁▁▁▁▁█

FAQ

Common Miraculous Ladybug questions

Answered from the same tracked data.