Minnie Mouse
FailThe top 5 brands take 94% of clicks, so Minnie Mouse is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £219K/yr538K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 57%top-5 click share · 8 brands · 50 sellers
Flapen Score
Minnie Mouse against its category
The dotted line is the Fashion average. Past it, Minnie Mouse is stronger. Inside it, weaker.
Market
The Minnie Mouse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Minnie Mouse 538K times last year and spent an estimated £219K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.
- Searches, last 12 months
- 538K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £219Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- minnie mouse231K searches a year
02 · Price
A sale here is worth £12.75.
Listings sell for £12.75 on average, from £2.50 to £48.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.75 that is £1K to £3K a year per listing.
- Average price
- £12.75under the $15 to $100 sweet spot
- Price range
- £2.50–£48.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #170 within Girls. It carries 530 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 11.5%
- Average rank
- #170in Girls
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 530per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Minnie Mouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bliceon Girls Handbag Personalized Kids Purse Little Mouse Ears Pink Wallet Toddler Gift Birthday Gift for Girls Ages 3-8 Years OldE
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 1y ago

Disney Minnie Mouse Girls Nightwear Pyjama Set Age 2-3 Years Pink
- Price
- £9.77
- Rating
- 4.8/5
- Reviews
- 553
- Age
- 4y ago

Just Play Disney Junior Minnie Mouse Mini Figures 5-Pack Kids Toys for Ages 3 Up
- Price
- £11.13
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 1y ago

Disney Minnie Mouse Pyjamas Short Sleeve Girls Pyjamas Summer Girls Pyjama Sets Cute Kids Pjs Pink 7-8 Years
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Disney Minnie Mouse Pyjamas Short Sleeve Girls Pyjamas Summer Girls Pyjama Sets Cute Kids Pjs Pink 2-3 Years
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago
Trending
90-day click momentum
Disney T-Shirt Girls Shorts And T Shirt Sets Minnie Mouse Mickey Mouse & Daisy Duck Girls Clothing 4-5 Years
- Price
- £14.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Get Trend Disney Minnie Mouse Girls Clogs UK Size 5-12 Kids Anti-Slip Garden Shoes Indoor Outdoor Slip-on Mules Girls Gift (11/12 UK Pink Minnie)
- Price
- £14.74
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 5mo ago

Disney Girls Minnie Mouse Hoodie | Girls Hoodie With 3D Minnie Ears | Blue 4-5 Years
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 2y ago

Bliceon Girls Handbag Personalized Kids Purse Little Mouse Ears Pink Wallet Toddler Gift Birthday Gift for Girls Ages 3-8 Years OldT
- Price
- £8.42
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 1y ago

Disney Girls Minnie Mouse Swimsuit Blue 4 to 5 Years
- Price
- £7.89
- Rating
- 4.7/5
- Reviews
- 814
- Age
- 7y ago
Newest
by launch date
Disney T-Shirt Girls Shorts And T Shirt Sets Minnie Mouse Mickey Mouse & Daisy Duck Girls Clothing 4-5 Years
- Price
- £14.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Get Trend Disney Minnie Mouse Girls Clogs UK Size 5-12 Kids Anti-Slip Garden Shoes Indoor Outdoor Slip-on Mules Girls Gift (11/12 UK Pink Minnie)
- Price
- £14.74
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 5mo ago

Disney Store Official Minnie Mouse Mini Bean Bag Plush Soft Toy in Classic Red Polka Dot Outfit 23cm
- Price
- £10.67
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 10mo ago

Just Play Disney Jr. Minnie Mouse Pet Hotel Playset 23-piece Hotel Set 51 cm Tall Playset Ages 3 and Up
- Price
- £48.16
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 1y ago

Disney Minnie Mouse Pyjamas Short Sleeve Girls Pyjamas Summer Girls Pyjama Sets Cute Kids Pjs Pink 7-8 Years
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
50
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
4%
- Disney42%
- Bliceon25%
- Just Play15%
- Disney Store9%
- TOPWAYS3%
- Simba3%
- Open — no brand owns it (2 brands, 4%)
Demand
Minnie Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Minnie Mouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- minnie mouse231K/yr
- minnie mouse toys185K/yr
- mini mouse toys for girls35K/yr
- mini mouse29K/yr
- minnie9K/yr
- minnie mouse toy10K/yr
- minnie mouse gifts13K/yr
- disney minnie mouse7K/yr
- mini mouse toys6K/yr
- minnie mouse car5K/yr
Reviews and returns
What reviews say buyers love and hate about Minnie Mouse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are very small
Little smaller than originally thought
Its smaller than what I thought though ideal for a 2 year old for holding
therefore you cant hear anything in handset as its listed in description
Not worth the money
I felt they were over priced
Product doesnt match description by seller
Not as advertised
Phone isnt connected by a cable as shown
Love
These figures are made really well
Good quality
Nice product
Lovely size
fit perfectly on the little one
not too big
Value for money
GOOD PRICE
Reasonably priced
Lovely and the colors are so lively and bright, looks durable too
Colours are perfect thank you
Nice colour for girls
Hours of fun
Nice little toy for my niece
Great toy
Return
0.8% Return rate 77% Fixable by listing
They are very small
Little smaller than originally thought
Its smaller than what I thought though ideal for a 2 year old for holding
Also quality is not very good
Not worth the money
I felt they were over priced
Product doesnt match description by seller
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minnie Mouse questions
Answered from the same tracked data.









