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Minions

Fail

Buyers convert on only 0.9% of searches, so Minions is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£78K/yr787K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
37%top-5 click share · 20 brands · 148 sellers

Flapen Score

Minions against its category

The dotted line is the Fashion average. Past it, Minions is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minions 787K times last year and spent an estimated £78K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 787K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
787K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
0.9%
Market size, estimated
£78Ka year
Peak month
November2.1× the quietest month
Top search term
minions472K searches a year

02 · Price

A sale here is worth £10.54.

Listings sell for £10.54 on average, from £2.52 to £19.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.54 that is £0 to £1K a year per listing.

Average price
£10.54under the $15 to $100 sweet spot
Price range
£2.52–£19.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #349 within Boys. It carries 690 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
18.7%
Average rank
#349in Boys
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
690per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Minions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 falling

Sellers

148

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

22%

  • MINIONS35%
  • Get Trend20%
  • Paladone6%
  • Minions6%
  • Funko6%
  • Paper Projects4%

Demand

Minions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KBlack Friday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Minions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minions472K/yr
  • minion139K/yr
  • minion toys67K/yr
  • minions toys48K/yr
  • minons11K/yr
  • minion gifts12K/yr
  • minion toy9K/yr
  • despicable me toys11K/yr
  • minnions5K/yr
  • minon5K/yr

Reviews and returns

What reviews say buyers love and hate about Minions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.11

Very cheap feeling

not the best quality

Too costly and poor quality

Battery Life11%−0.04

need strong brand new batteries to get it to work

Low battery life

Color9%

the only downside is that you're stuck buying themed kits instead of being able to just buy entire sets of their colours

Note: Colour does come off with time

Strength6%−0.05

kind of broke

Functionality-Overall6%+0.13

doesn't work

Love

Quality-Overall21%−0.11

its well made

Good quality top trumps game

Good Quality

Fun/Entertainment Experience15%+0.74

Good toy my son still loves it

Fun

Great for parties

Value For Money12%+0.77

Well worth the money

Good toy for the price

Great value for money

Gifting Purpose11%+1.12

A fun gift

Great gift

Good present for grandson

Collectibles7%+0.70

Great collectibles

will be trying to complete the collection soon

Great for any collectors

Return

0.4% Return rate 47% Fixable by listing

Size-Overall20%▁▁▂▅█▆
Functionality-Overall12%█▄▄▄▁▃

doesn't work

Color8%▁▅▁▁▃█

the only downside is that you're stuck buying themed kits instead of being able to just buy entire sets of their colours

Note: Colour does come off with time

Defective Material/Parts7%▇▅██▁▃
Advertised Vs Actual Product7%▄▇▁▁█▁

FAQ

Common Minions questions

Answered from the same tracked data.