Minions
weak search conversion (0.9%) — Minions doesn't clear our bar today.
Flapen Score
Is Minions profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Minions is a £78K/yr Amazon United Kingdom market (787K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 49/100.
Minions: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +22.3% over the last 90 days and 0.9% of searches end in a purchase.
£78K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 43 products
Top Minions products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MINIONS Kids Novelty Dress Up 100% Cotton Long Sleeved Pyjama Set Yellow/Blue 7-8 Years: 128cm
- Price
- £12.50
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 2y ago
Minions Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials Boys Gifts (Blue Minions)
- Price
- £12.97
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 9mo ago
Minions Bob Light Officially Licensed 11cm LED Light Shaped Like Bob Battery-Powered Home Decor Perfect for Bedside Table or Shelf Collectible for Fans of Despicable Me for All Ages | Paladone
- Price
- £11.84
- Rating
- 4.6/5
- Reviews
- 232
- Age
- 2y ago
Minions Boys Baseball Cap Sunglasses Set Adjustable Kids Summer Sun Hat 100% UV Protection Shades Travel Holiday Essentials (Yellow Minions)
- Price
- £11.14
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 10mo ago
Minions: The Rise of Gru Mega Sticker Pack | Three Types of Stickers (Around 150 Total) | Reusable on Non-Porous Surfaces
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 4y ago
Trending
90-day click momentum
MINIONS Boys Pyjamas Set Short PJs Soft Breathable Loungewear Comfy Summer Sleepwear Teenagers Funny Gifts for Boys (Yellow/Mustard 4-5 Years)
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 2y ago
MINIONS & Monsters Boys T Shirt Shirt for Kids Clothes for Kids Bob Boys T-Shirts Blue 8-9 Years
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Minions Girls Short Sleeve Nightdress Nightie Pyjamas Pjs Kids 2-3 Years
- Price
- £9.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Get Trend Minions Boys Boxer Shorts 412 Yrs 3 Pack Soft Cotton Underwear Trunks Elasticated & Breathable Kids Boxers Briefs (7-8 Years Multi Minions)
- Price
- £10.20
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago
MINIONS Boys Pyjamas Set Short PJs Soft Breathable Loungewear Comfy Summer Sleepwear Teenagers Funny Gifts for Boys (Yellow/Mustard 2-3 Years)
- Price
- £12.13
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 2y ago
Newest
by launch dateMINIONS & Monsters Boys T Shirt Shirt for Kids Clothes for Kids Bob Boys T-Shirts Blue 8-9 Years
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Minions Girls Short Sleeve Nightdress Nightie Pyjamas Pjs Kids 2-3 Years
- Price
- £9.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Minions Girls Short Sleeve Nightdress Nightie Pyjamas Pjs Kids 6-7 Years
- Price
- £8.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Get Trend Minions Boys Boxer Shorts 412 Yrs 3 Pack Soft Cotton Underwear Trunks Elasticated & Breathable Kids Boxers Briefs (7-8 Years Multi Minions)
- Price
- £10.20
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago
Minions Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials Boys Gifts (Blue Minions)
- Price
- £12.97
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
148
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
37%
Top 20: 72%
Open market
22%
- MINIONS35%
- Get Trend20%
- Paladone6%
- Minions6%
- Funko6%
- Paper Projects4%
Minions demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.1×
Top Minions search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- minions472K/yr
- minion139K/yr
- minion toys67K/yr
- minions toys48K/yr
- minons11K/yr
- minion gifts12K/yr
- minion toy9K/yr
- despicable me toys11K/yr
- minnions5K/yr
- minon5K/yr
What reviews say buyers love and hate about Minions
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“its well made”
“Good toy my son still loves it”
“Well worth the money”
“A fun gift”
“Great collectibles”
What buyers complain about
69% of reviews“Very cheap feeling”
“need strong brand new batteries to get it to work”
“the only downside is that you're stuck buying themed kits instead of being able to just buy entire sets of their colours”
“kind of broke”
“doesn't work”
Minions return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Minions questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
