- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £78K/yr787K searches / yr
- 90-day growth
- +22.3%search demand this quarter
- Competition
- 37%top-5 click share · 20 brands · 148 sellers
Flapen Score
Minions against its category
The dotted line is the Fashion average. Past it, Minions is stronger. Inside it, weaker.
Market
The Minions market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Minions 787K times last year and spent an estimated £78K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 787K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 787K
- Growth, 90 days vs prior 90
- +22.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £78Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- minions472K searches a year
02 · Price
A sale here is worth £10.54.
Listings sell for £10.54 on average, from £2.52 to £19.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.54 that is £0 to £1K a year per listing.
- Average price
- £10.54under the $15 to $100 sweet spot
- Price range
- £2.52–£19.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #349 within Boys. It carries 690 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 95%
- Out of stock, average day
- 18.7%
- Average rank
- #349in Boys
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 690per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Minions products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MINIONS Kids Novelty Dress Up 100% Cotton Long Sleeved Pyjama Set Yellow/Blue 7-8 Years: 128cm
- Price
- £12.50
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 2y ago

Minions Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials Boys Gifts (Blue Minions)
- Price
- £12.97
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 9mo ago

Minions Bob Light Officially Licensed 11cm LED Light Shaped Like Bob Battery-Powered Home Decor Perfect for Bedside Table or Shelf Collectible for Fans of Despicable Me for All Ages | Paladone
- Price
- £11.84
- Rating
- 4.6/5
- Reviews
- 232
- Age
- 2y ago

Minions Boys Baseball Cap Sunglasses Set Adjustable Kids Summer Sun Hat 100% UV Protection Shades Travel Holiday Essentials (Yellow Minions)
- Price
- £11.14
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 10mo ago

Minions: The Rise of Gru Mega Sticker Pack | Three Types of Stickers (Around 150 Total) | Reusable on Non-Porous Surfaces
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 4y ago
Trending
90-day click momentum
MINIONS Boys Pyjamas Set Short PJs Soft Breathable Loungewear Comfy Summer Sleepwear Teenagers Funny Gifts for Boys (Yellow/Mustard 4-5 Years)
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 2y ago

MINIONS & Monsters Boys T Shirt Shirt for Kids Clothes for Kids Bob Boys T-Shirts Blue 8-9 Years
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Minions Girls Short Sleeve Nightdress Nightie Pyjamas Pjs Kids 2-3 Years
- Price
- £9.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Get Trend Minions Boys Boxer Shorts 412 Yrs 3 Pack Soft Cotton Underwear Trunks Elasticated & Breathable Kids Boxers Briefs (7-8 Years Multi Minions)
- Price
- £10.20
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago

MINIONS Boys Pyjamas Set Short PJs Soft Breathable Loungewear Comfy Summer Sleepwear Teenagers Funny Gifts for Boys (Yellow/Mustard 2-3 Years)
- Price
- £12.13
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 2y ago
Newest
by launch date
MINIONS & Monsters Boys T Shirt Shirt for Kids Clothes for Kids Bob Boys T-Shirts Blue 8-9 Years
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Minions Girls Short Sleeve Nightdress Nightie Pyjamas Pjs Kids 2-3 Years
- Price
- £9.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Minions Girls Short Sleeve Nightdress Nightie Pyjamas Pjs Kids 6-7 Years
- Price
- £8.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Get Trend Minions Boys Boxer Shorts 412 Yrs 3 Pack Soft Cotton Underwear Trunks Elasticated & Breathable Kids Boxers Briefs (7-8 Years Multi Minions)
- Price
- £10.20
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago

Minions Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials Boys Gifts (Blue Minions)
- Price
- £12.97
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
148
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
37%
Top 20: 72%
Open market
22%
- MINIONS35%
- Get Trend20%
- Paladone6%
- Minions6%
- Funko6%
- Paper Projects4%
Demand
Minions search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Minions search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- minions472K/yr
- minion139K/yr
- minion toys67K/yr
- minions toys48K/yr
- minons11K/yr
- minion gifts12K/yr
- minion toy9K/yr
- despicable me toys11K/yr
- minnions5K/yr
- minon5K/yr
Reviews and returns
What reviews say buyers love and hate about Minions
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very cheap feeling
not the best quality
Too costly and poor quality
need strong brand new batteries to get it to work
Low battery life
the only downside is that you're stuck buying themed kits instead of being able to just buy entire sets of their colours
Note: Colour does come off with time
kind of broke
doesn't work
Love
its well made
Good quality top trumps game
Good Quality
Good toy my son still loves it
Fun
Great for parties
Well worth the money
Good toy for the price
Great value for money
A fun gift
Great gift
Good present for grandson
Great collectibles
will be trying to complete the collection soon
Great for any collectors
Return
0.4% Return rate 47% Fixable by listing
doesn't work
the only downside is that you're stuck buying themed kits instead of being able to just buy entire sets of their colours
Note: Colour does come off with time
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minions questions
Answered from the same tracked data.









