Is minecraft costume profitable to sell on Amazon United Kingdom?

The niche generates £81K/yr across 42 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -90.6%. Flapen's verdict: Skip it (42/100).

How competitive is the minecraft costume niche?

11 brands and 40 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in minecraft costume?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 2.1%.

When does demand for minecraft costume peak?

Demand peaks in Mar–Sep–Oct–Nov; the busiest month runs 33.4× the quietest.

What does it cost to enter the minecraft costume niche?

Listings span £7.18–£35.82; the average listing price is £17.43 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.

minecraft costume

Skip it

Soft demand (-90.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£17.43

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good£7.18–£35.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,233.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad£81K

£81K/yr · 289K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-90.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, minecraft costume is a £81K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

minecraft costume market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £52K–£70K; units × avg price
Conversion rate: 1.6%
Avg BSR: #617
Page quality: 0%
Prime: 76%
Sponsored: 62%
Out of stock: 14.1%
Avg brand age: 36 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

Minecraft80%
Disguise4%
shumintaojin3%
Kiamseay3%
Snuggz2%
I LOVE FANCY DRESS2%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -90.6% search growth over the last 90 days.

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 33.4×

Open Trend

Top minecraft costume search terms

minecraft costume103K/yr -92.4%0.9% conv.
minecraft costume kids33K/yr -89.0%1.4% conv.
minecraft costume adult6K/yr -24.6%0.8% conv.
minecraft steve costume17K/yr -90.4%2.1% conv.
minecraft dress up9K/yr -81.6%1.9% conv.
minecraft outfit4K/yr -71.7%0.7% conv.
creeper costume34K/yr -93.7%1.8% conv.
steve minecraft costume17K/yr -94.3%3.2% conv.
minecraft fancy dress6K/yr -82.9%1.6% conv.
minecraft costumes7K/yr -86.6%0.0% conv.

All search terms

Top minecraft costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Minecraft Creeper Kids Green Onesie | Boys & Girls Pixel Print Hooded All-in-One Pyjamas with Creeper Face Design | Soft Fleece Gamer Sleepsuit | Nightwear Dress-Up Loungewear | Official Merchandise

Minecraft£24.834.7★1,550 rev

Minecraft Creeper Kids Green Onesie | Boys & Girls Pixel Print Hooded All-in-One Pyjamas with Creeper Face Design | Soft Fleece Gamer Sleepsuit | Nightwear Dress-Up Loungewear | Official Merchandise

Minecraft£25.244.7★1,550 rev

Disguise Minecraft Steve Fancy costume Child Unisex Game 8.82 oz (250 g)

Minecraft£12.244.2★182 rev

Disguise Minecraft Creeper Fancy costume Child Unisex Halloween

Minecraft£17.944.4★419 rev

Disguise Minecraft Steve Fancy costume Child Unisex Game 9.17 oz (260 g)

Minecraft£18.144.2★182 rev

Newest

by launch date

Snuggz Lite Kids Minecraft Changing Robe Oversized Shower-Resistant Creeper Changing Coat with Lining Pockets Easy Zip Front Drying Robe for Swimming Sports & Outdoor Play - Kids S (3-5 Years)

Snuggz£35.822 rev

5mo ago

Kiamseay Kids Lava Chicken Shirt and Pants Boys Girls 2pcs Outfit (Black 9 Years)

Kiamseay£14.9935 rev

10mo ago

Minecraft Boys Rain Jacket Gaming Kids Raincoat Water Resistant Boys Coat Gamer Kids Rain Jacket Green 8-9 Years

Minecraft£20.5863 rev

11mo ago

Steve Inspired Costume Outfit - Mine Explorer Costume Set for Adults - Wig Beard and Light Blue Top - Halloween Fancy Dress Gamer Cosplay Video Game Costume Small

I LOVE FANCY DRESS£13.948 rev

1y ago

Minecraft Creeper Bomber Jacket in Black & White | Boys Varsity Jacket Adventure Club Graphics | Long Sleeve Casual Wear Outerwear Merch - 7-8 Years

Minecraft£18.9528 rev

1y ago

What buyers say about minecraft costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“You can tell they are well made”

Size-Overall17%

“Fits me and very easily adjustable, to fit most head sizes”

Value For Money12%

“Good value for money”

Comfort-Overall6%

“Comfortable”

Color5%

“brightly coloured”

Advertised Vs Actual Product5%

“Does the job”

Warmth4%

“Cosy and warm”

Strength3%

“very good for use and very strong”

Fun/Entertainment Experience3%

“Nice toy”

Weight Light3%

“Lightweight”

What buyers complain about

Size-Overall21%

“Terrible fit”

Comfort-Overall12%

“uncomfortable for him so i replaced it with a material one”

Quality-Overall12%

“Cheap and poorly done”

Value For Money9%

“Overpriced”

Stretchability/Expandability/Elasticity6%

“the elastic on face is too tight”

Durability6%

“Ripped after one use”

Stitch/Finish/Polish5%

“Reason for the 3 stars is that the product came damaged with a small hole on the sole of the right foot along the seam”

Material Quality3%

“Not overly impressed with the quality for the price its just a lump of plastic I feel like your paying for the licensing”

Weight Heavy3%

“The plastic mask was a bit heavy”

Thin2%

“Only issue is it's a little thin”

Top return reasons

Size-Overall67%

Quality-Overall6%

Comfort-Overall5%

Stitch/Finish/Polish4%

Material Quality2%

Functionality-Overall2%

Design-Overall2%

Hard Feel1%

Zipper Quality1%

Value For Money1%

Common questions

Is minecraft costume profitable to sell on Amazon United Kingdom?: The niche generates £81K/yr across 42 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -90.6%. Flapen's verdict: Skip it (42/100).
How competitive is the minecraft costume niche?: 11 brands and 40 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in minecraft costume?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 2.1%.
When does demand for minecraft costume peak?: Demand peaks in Mar–Sep–Oct–Nov; the busiest month runs 33.4× the quietest.
What does it cost to enter the minecraft costume niche?: Listings span £7.18–£35.82; the average listing price is £17.43 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.