Military Boots

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

375K

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

0.4%

Market size, estimated

£53Ka year

Peak month

November2.0× the quietest month

Top search term

magnum boots58K searches a year

Listings sell for £38.91 on average, from £15.54 to £101.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.91 that is £0 to £4K a year per listing.

Average price

£38.91inside the $15 to $100 sweet spot

Price range

£15.54–£101.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #458 within Shoes. It carries 1,951 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

70%

Out of stock, average day

1.4%

Average rank

#458in Shoes

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,951per listing

Listings tracked

119

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months