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Miles Morales Costume

Fail

Demand is soft, at -64.2% this quarter, so Miles Morales Costume is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£11K/yr119K searches / yr
90-day growth
-64.2%search demand this quarter
Competition
62%top-5 click share · 6 brands · 51 sellers

Flapen Score

Miles Morales Costume against its category

The dotted line is the Fashion average. Past it, Miles Morales Costume is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miles Morales Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miles Morales Costume 119K times last year and spent an estimated £11K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -64.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-64.2%
Conversion, latest week
0.5%
Market size, estimated
£11Ka year
Peak month
October8.7× the quietest month
Top search term
miles morales costume86K searches a year

02 · Price

A sale here is worth £19.59.

Listings sell for £19.59 on average, from £9.65 to £55.45. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £19.59 that is £0 to £2K a year per listing.

Average price
£19.59inside the $15 to $100 sweet spot
Price range
£9.65–£55.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #2,312 within Boys. It carries 149 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
22.1%
Average rank
#2,312in Boys
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Miles Morales Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

51

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Marvel66%
  • Rubies23%
  • Groydbee5%
  • yumcute3%
  • FIESTAS GUIRCA2%
  • Jazwares Costume Play1%

Demand

Miles Morales Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 8.7×

Search terms

Top Miles Morales Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miles morales costume86K/yr
  • miles morales costume adult11K/yr
  • spin costume7K/yr
  • miles morales costume kids9K/yr
  • miles morales suit3K/yr
  • spiderman miles morales costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Miles Morales Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality50%−0.13

Cheap material and the eyes are too high up on the mask

Quality-Overall50%−0.02

Terrible quality item

Love

Size-Overall63%+4.36

Great size

Fits great and amazing costume

Good size, looks like the photo

Quality-Overall15%−0.02

The quality is 10/10 not flimsy or itchy

Good quality

Value For Money10%−0.28

The actual costume is amazing and great value

Allergies5%+0.23

Soft not itchy

Comfort-Overall3%+0.15

Comfortable

Return

2.5% Return rate 86% Fixable by listing

Size-Overall86%█▆▇██▆
Smell3%▁█▄▁▁▁
Quality-Overall3%▁▁▅▁█▁

Terrible quality item

Material Quality2%▁▁▁▁▁█

Cheap material and the eyes are too high up on the mask

Functionality-Overall2%▁▁█▁▁▁

FAQ

Common Miles Morales Costume questions

Answered from the same tracked data.