miles morales costume
Skip itSoft demand (-64.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great149.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.59avg listing price — sweet spot $15–$100
Price range
Great£9.65–£55.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 119K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-64.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, miles morales costume is a £11K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
miles morales costume market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £10K–£15K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #2,312
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 44%
- Out of stock
- 22.1%
- Avg brand age
- 35 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
51
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Marvel66%
- Rubies23%
- Groydbee5%
- yumcute3%
- FIESTAS GUIRCA2%
- Jazwares Costume Play1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -64.2% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 8.7×
Top miles morales costume search terms
- miles morales costume86K/yr
- miles morales costume adult11K/yr
- spin costume7K/yr
- miles morales costume kids9K/yr
- miles morales suit3K/yr
- spiderman miles morales costume4K/yr
Top miles morales costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black
Marvel£11.454.3★35 rev
Miles Morales Spider-Man Oversized Wearable Blanket Hoodie - 5-6 Years 116cm
Marvel£17.885.0★17 rev
MARVEL Miles Morales Official Youth Deluxe Zentai Suit - Spandex Jumpsuit with Printed Design and Detachable Spandex Mask with Plastic Eyes
Marvel£55.454.5★1,493 rev
Rubies Official Marvel Spidey and his Amazing Friends Spinn Deluxe Toddler Costume Age 3-4 Years Halloween Halloween
Rubies£19.474.5★348 rev
Rubies Official Marvel Spidey and his Amazing Friends Spinn Deluxe Toddler Costume Age 2-3 Years Halloween Halloween
Rubies£18.104.5★348 rev
Newest
by launch dateMarvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black
Marvel£11.4535 rev
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 3-4 Years Black
Marvel£12.0235 rev
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black
Marvel£12.5235 rev
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 2-3 Years Black
Marvel£11.3235 rev
Rubies Official Disney Spiderman Miles Morales Gamerverse Child Costume Kids Superhero Fancy Dress Size Age 7-8 Years Halloween
Rubies£15.2348 rev
Trending
90-day click momentumMiles Morales Spider-Man Oversized Wearable Blanket Hoodie - 5-6 Years 116cm
Marvel£17.885.0★
Spiderman Boys Miles Morales Costume Unisex Kids T-Shirt Black 7-8 Years UK
Marvel£9.655.0★
Marvel Spidey And His Amazing Friends Hooded Jacket Miles Morales Spin 4-5 Years
Marvel£14.854.8★
Rubies 1000716XS Miles Morales Child Costume Spiderman Kids Fancy Dress Boys Black/Red Xmall 5-6 Years Halloween Halloween
Rubies£26.644.2★
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black
Marvel£11.454.3★
What buyers say about miles morales costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great size”
“The quality is 10/10 not flimsy or itchy”
“The actual costume is amazing and great value”
“Soft not itchy”
“Comfortable”
“Still going strong 4 years later”
What buyers complain about
“Cheap material and the eyes are too high up on the mask”
“Terrible quality item”
Top return reasons
Common questions
- Is miles morales costume profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -64.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the miles morales costume niche?
- 6 brands and 51 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in miles morales costume?
- Top complaints mined from reviews: Material Quality, Quality-Overall. The return rate is 2.5%.
- When does demand for miles morales costume peak?
- Demand peaks in Mar–Oct–Nov; the busiest month runs 8.7× the quietest.
- What does it cost to enter the miles morales costume niche?
- Listings span £9.65–£55.45; the average listing price is £19.59 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.