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Mighty Pups

Fail

The top 5 brands take 100% of clicks, so Mighty Pups is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£15K/yr90K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
58%top-5 click share · 2 brands · 75 sellers

Flapen Score

Mighty Pups against its category

The dotted line is the Fashion average. Past it, Mighty Pups is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mighty Pups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mighty Pups 90K times last year and spent an estimated £15K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.7%
Market size, estimated
£15Ka year
Peak month
December1.7× the quietest month
Top search term
paw patrol mighty pups28K searches a year

02 · Price

A sale here is worth £23.99.

Listings sell for £23.99 on average, from £7.91 to £211.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £23.99 that is £0 to £2K a year per listing.

Average price
£23.99inside the $15 to $100 sweet spot
Price range
£7.91–£211.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #589 within Boys. It carries 1,976 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
1.5%
Average rank
#589in Boys
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,976per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mighty Pups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

0%

  • Paw Patrol97%
  • Spin Master Games3%
  • Open — no brand owns it (0%)

Demand

Mighty Pups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Mighty Pups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol mighty pups28K/yr
  • mighty pups paw patrol toys23K/yr
  • mighty pups25K/yr
  • mighty pup4K/yr
  • paw patrol mighty movie3K/yr
  • paw patrol the mighty movie2K/yr
  • paw patrol mighty1K/yr
  • mighty paw patrol1K/yr
  • paw patrol mighty movie toys2K/yr

Reviews and returns

What reviews say buyers love and hate about Mighty Pups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.01

Liberty doesnt fit inside the motorcycle

they are a little small I purchased a size up which Im glad I did

Value For Money19%−0.08

for this reason I'd say the product is overpriced

A bit pricey

Accuracy-Overall13%+0.49

they are very unreliable

Fun/Entertainment Experience13%−0.05

Not as interactive as thought

Noise Level6%−0.04

Made a few noises

Love

Fun/Entertainment Experience20%−0.05

Lovely toy for daughter's birthday

Granddaughter loves it goes with all the other paw patrol toys

Great toy

Quality-Overall20%+2.84

Good quality figures of paw patrol

Excellent product

The quality is fine

Value For Money18%−0.08

Price was good

Good value for money

Great value for money

Size-Overall15%+0.01

Good fit

it is a good size for children to hold

perfect size for little hand

Collectibles5%+0.02

my 4-year-old Paw Patrol fan was over the moon to add the mighty pups to his collection

Great selection of characters

Perfect addition to my sons ver so growing paw patrol collection

Return

1.0% Return rate 35% Fixable by listing

Size-Overall26%▃▁▆▅▅█

Liberty doesnt fit inside the motorcycle

they are a little small I purchased a size up which Im glad I did

Gifting Purpose19%▁▂▃▃█▁
Functionality-Overall13%▄█▄▁▁▁
Value For Money7%█▁▁▁▁▁

for this reason I'd say the product is overpriced

A bit pricey

Quality-Overall5%▁▁▁█▁▁

FAQ

Common Mighty Pups questions

Answered from the same tracked data.