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Mighty Pups

Fail

The top 5 brands take 100% of clicks, so Mighty Pups is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£15K/yr90K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
58%top-5 click share · 2 brands · 75 sellers

Flapen Score

Mighty Pups against its category

The dotted line is the Fashion average. Past it, Mighty Pups is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mighty Pups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mighty Pups 90K times last year and spent an estimated £15K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.7%
Market size, estimated
£15Ka year
Peak month
December1.7× the quietest month
Top search term
paw patrol mighty pups28K searches a year

02 · Price

A sale here is worth £23.99.

Listings sell for £23.99 on average, from £7.91 to £211.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £23.99 that is £0 to £2K a year per listing.

Average price
£23.99inside the $15 to $100 sweet spot
Price range
£7.91–£211.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #589 within Boys. It carries 1,976 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
1.5%
Average rank
#589in Boys
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,976per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mighty Pups products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

75

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 95%

Open market

0%

  • Paw Patrol97%
  • Spin Master Games3%
  • Open — no brand owns it (0%)

Demand

Mighty Pups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Mighty Pups search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paw patrol mighty pups28K/yr
  • mighty pups paw patrol toys23K/yr
  • mighty pups25K/yr
  • mighty pup4K/yr
  • paw patrol mighty movie3K/yr
  • paw patrol the mighty movie2K/yr
  • paw patrol mighty1K/yr
  • mighty paw patrol1K/yr
  • paw patrol mighty movie toys2K/yr

Reviews and returns

What reviews say buyers love and hate about Mighty Pups

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Liberty doesnt fit inside the motorcycle”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mighty Pups questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data