Mickey Mouse

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months

701K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

1.9%

Market size, estimated

£168Ka year

Peak month

December3.5× the quietest month

Top search term

mickey mouse toys212K searches a year

Listings sell for £12.68 on average, from £2.30 to £44.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.68 that is £1K to £3K a year per listing.

Average price

£12.68under the $15 to $100 sweet spot

Price range

£2.30–£44.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #281 within Boys. It carries 781 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

92%

Out of stock, average day

4.8%

Average rank

#281in Boys

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

781per listing

Listings tracked

72

30 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

30

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months