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Michael Jackson

Maybe

Search demand grew +481.9% this quarter. But buyers convert on only 1.2% of searches, so Michael Jackson is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 2,461 Fashion niches · +16 vs the category median of 48
Market size
£89K/yr585K searches / yr
90-day growth
+481.9%search demand this quarter
Competition
40%top-5 click share · 17 brands · 87 sellers

Flapen Score

Michael Jackson against its category

The dotted line is the Fashion average. Past it, Michael Jackson is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michael Jackson market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Michael Jackson 585K times last year and spent an estimated £89K. The top 5 brands take 66% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +481.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
585K
Growth, 90 days vs prior 90
+481.9%
Conversion, latest week
1.2%
Market size, estimated
£89Ka year
Top search term
michael jackson461K searches a year

02 · Price

A sale here is worth £12.67.

Listings sell for £12.67 on average, from £3.23 to £49.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.67 that is £1K to £3K a year per listing.

Average price
£12.67under the $15 to $100 sweet spot
Price range
£3.23–£49.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #610 within Tops, T-Shirts & Shirts. It carries 225 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
46%
Out of stock, average day
8.2%
Average rank
#610in Tops, T-Shirts & Shirts
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
225per listing
Listings tracked
35

04 · Newcomers

Amazon counts 4 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Michael Jackson products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

87

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

30%

  • New Spirit Original20%
  • BWWKTOP18%
  • Funko11%
  • BOMJJOR10%
  • Zulu Image6%
  • ICONS MERCH4%

Demand

Michael Jackson search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '26JanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.8× · 7 of 12 months tracked

Search terms

Top Michael Jackson search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • michael jackson461K/yr
  • micheal jackson40K/yr
  • michael jackson gifts32K/yr
  • michael jackson merchandise21K/yr
  • michael jackson merch17K/yr
  • michael jackson memorabilia7K/yr
  • michael jackson gift6K/yr

Reviews and returns

What reviews say buyers love and hate about Michael Jackson

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.08

which doubled the price to £6.78

Not so cheap

Not worth the money

Size-Overall20%−0.02

Didn't fit very well

A bit big

Sizing comes up small

Quality-Overall11%+3.08

Bad quality

Very poor quality items

Wrist Fit11%−0.03

Far too big for wrist

Stretchability/Expandability/Elasticity6%−0.01

disappointed it had no stretch

Love

Quality-Overall44%+3.08

Amazing quality

Excellent Product

very good quality looks way better in real life

Gifting Purpose11%+0.23

It was a gift

Great gift

It is a great item for michal Jacksons fans great gift

Image/Picture Clarity9%+0.59

Beautiful picture

Good picture

Great Picture

Collectibles6%+0.38

Perfect for my collection

a must have to your collection

Another to my collection

Material Quality5%+0.05

I bought this T shirt for my son, it is of good quality material, washes well and kept shape

Brilliant quality material

Return

0.2% Return rate 68% Fixable by listing

Size-Overall59%▃█▅▅▅▅

Didn't fit very well

A bit big

Sizing comes up small

Quality-Overall13%▁▁█▇█▂

Bad quality

Very poor quality items

Gifting Purpose6%█▁▁▁▁▂
Advertised Vs Actual Product5%▁▁▁▅█▁
Print Quality3%▁▁▁▁█▇

FAQ

Common Michael Jackson questions

Answered from the same tracked data.