Skip to content

Mexican Fancy Dress

Maybe

Products sell for $22.84 on average, inside the sweet spot. But shoppers spend only $120K a year here, so Mexican Fancy Dress is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 2,461 Fashion niches · +16 vs the category median of 48
Market size
£120K/yr157K searches / yr
90-day growth
+51.7%search demand this quarter
Competition
49%top-5 click share · 18 brands · 37 sellers

Flapen Score

Mexican Fancy Dress against its category

The dotted line is the Fashion average. Past it, Mexican Fancy Dress is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mexican Fancy Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mexican Fancy Dress 157K times last year and spent an estimated £120K. The top 5 brands take 70% of clicks. Demand peaks in Oct. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+51.7%
Conversion, latest week
3.3%
Market size, estimated
£120Ka year
Peak month
October2.1× the quietest month
Top search term
mexican fancy dress108K searches a year

02 · Price

A sale here is worth £22.84.

Listings sell for £22.84 on average, from £5.78 to £101.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £22.84 that is £2K to £6K a year per listing.

Average price
£22.84inside the $15 to $100 sweet spot
Price range
£5.78–£101.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #2,184 within Dresses. It carries 256 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
65%
Out of stock, average day
4.8%
Average rank
#2,184in Dresses
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
256per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mexican Fancy Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

37

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 84%

Open market

26%

  • I LOVE FANCY DRESS19%
  • Odizli19%
  • EFOGEP16%
  • Blue Planet Fancy Dress10%
  • IMEKIS7%
  • Gamboa4%

Demand

Mexican Fancy Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Mexican Fancy Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mexican fancy dress108K/yr
  • mexican poncho18K/yr
  • mexican costume11K/yr
  • mexican outfit7K/yr
  • mexican costumes7K/yr
  • mexican fancy dress men6K/yr

Reviews and returns

What reviews say buyers love and hate about Mexican Fancy Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stitch/Finish/Polish20%−0.12

Hat was not stitched properly

Product Condition20%−0.12

had CLEARLY been previously worn and was second hand, the amount of rogue fabric on it and bobbles on it was horrendous

Size-Overall20%−0.08

Small hats

Color10%−0.02

Colours were not as pictured - so returned

Quality-Overall4%+4.24

The quality isnt the best

Love

Quality-Overall50%+4.24

Lovely quality and arrived very quickly

The costume is good quality

Good quality

Value For Money18%+0.34

great value

Good value

value for money

Size-Overall7%−0.08

Great look, suggested fit was perfect

Fits well

Color7%−0.02

Great colours, not to heavy for a fun party and easy to throw on and have fun

It is light and vibrant, with the blue poncho really popping out, suitable for most adults and easy to put on

Advertised Vs Actual Product5%−0.05

Exactly what you'd expect

just what I needed for the party

Return

1.3% Return rate 72% Fixable by listing

Size-Overall56%▆▃▅▇█▇

Small hats

Quality-Overall14%▁█▁▅▇▄

The quality isnt the best

Color6%▁█▄▁▁▂

Colours were not as pictured - so returned

Advertised Vs Actual Product6%▁▁▁▇▁█
Material Quality4%▁█▁▅▁▁

FAQ

Common Mexican Fancy Dress questions

Answered from the same tracked data.