Merrell Womens Walking Shoes
MaybeThe top 5 products take only 13% of clicks. But buyers convert on only 0.4% of searches, so Merrell Womens Walking Shoes is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £89K/yr717K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 13%top-5 click share · 54 brands · 142 sellers
Flapen Score
Merrell Womens Walking Shoes against its category
The dotted line is the Fashion average. Past it, Merrell Womens Walking Shoes is stronger. Inside it, weaker.
Market
The Merrell Womens Walking Shoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Merrell Womens Walking Shoes 717K times last year and spent an estimated £89K. The top 5 brands take 44% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 717K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £89Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- walking shoes for women uk107K searches a year
02 · Price
A sale here is worth £32.61.
Listings sell for £32.61 on average, from £13.51 to £98.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £32.61 that is £0 to £3K a year per listing.
- Average price
- £32.61inside the $15 to $100 sweet spot
- Price range
- £13.51–£98.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 7.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #178 within Shoes. It carries 4,157 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 91%
- Out of stock, average day
- 8.4%
- Average rank
- #178in Shoes
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,157per listing
- Listings tracked
- 244
04 · Newcomers
Amazon counts 2 of last year's 55 launches as successful.
55 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 55
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Merrell Womens Walking Shoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mountain Warehouse Path Waterproof Womens Walking Shoes - Breathable Ladies Shoe High Traction Sole Hiking Footwear - for Spring Summer Trekking Navy Adult Shoe Size 6
- Price
- £28.15
- Rating
- 4.1/5
- Reviews
- 2,134
- Age
- 4y ago

Karrimor Supa 5 Ladies Womens Rise Hiking Boots Grey/Blue 6 UK (39 EU)
- Price
- £25.17
- Rating
- 4.4/5
- Reviews
- 945
- Age
- 8y ago

Karrimor Isla Ladies Weathertite Womens Trekking & hiking shoes Trekking & hiking shoes Black C/Pink 6 UK (39 EU)
- Price
- £28.28
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 10y ago

Karrimor Isla Ladies Weathertite Womens Trekking & hiking shoes Trekking & hiking shoes Black C/Pink 5 UK (38 EU)
- Price
- £28.94
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 10y ago

CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5
- Price
- £31.51
- Rating
- 4.2/5
- Reviews
- 1,416
- Age
- 2y ago
Trending
90-day click momentum
Amazon Essentials Womens Belice Ballet Flat Black Faux Leather 13 UK Wide
- Price
- £14.47
- Rating
- 4.1/5
- Reviews
- 80,603
- Age
- 6y ago

OUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green
- Price
- £37.84
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 4mo ago

riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 7UK
- Price
- £36.41
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago

riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 9UK
- Price
- £32.95
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago

CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5
- Price
- £31.51
- Rating
- 4.2/5
- Reviews
- 1,416
- Age
- 2y ago
Newest
by launch date
OUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green
- Price
- £37.84
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 4mo ago

riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 6UK
- Price
- £36.47
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago

riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 7UK
- Price
- £36.41
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago

riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 9UK
- Price
- £32.95
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago

Womens Orthopedic Trainers Running Shoes Air Cushion Athletic Sports Lightweight Tennis Walking Sneakers Casual Mesh Breathable Ladies Fashion Plantar Fasciitis Jogging Shoes All Black 6 UK
- Price
- £21.43
- Rating
- 4.4/5
- Reviews
- 663
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
54 rising
Sellers
142
Top-5 brand share
44%
Top 20: 84%
Top-5 click share
13%
Top 20: 32%
Open market
52%
- Mountain Warehouse17%
- Karrimor10%
- riemot6%
- CC-Los6%
- Skechers5%
- Peter Storm5%
Demand
Merrell Womens Walking Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.0×
Search terms
Top Merrell Womens Walking Shoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- walking shoes for women uk107K/yr
- walking trainers womens69K/yr
- womens walking shoes83K/yr
- hiking shoes women54K/yr
- womens walking trainers44K/yr
- walking shoes women48K/yr
- ladies walking shoes46K/yr
- waterproof trainers womens77K/yr
- womens hiking shoes27K/yr
- waterproof walking shoes for women52K/yr
Reviews and returns
What reviews say buyers love and hate about Merrell Womens Walking Shoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
Too narrow and tight have to return
Too small
Not comfortable
Thicker socks would be uncomfortable
Not as comfortable as they look
never let any water in
Not waterproof
unfortunately waterproofness lasted only 3 weeks
Broke
Not long lasting
not long-lasting
it hurts my foot
was hurting my ankle
These hurt my feet
Love
Comfortable and Good looking
Comfortable shoe
Comfortable to wear
True to size and very comfy
Excellent fit
Perfect fit as usual
Great value for money
Good price
Great value for money
Good quality shoes
Excellent product
well made
Brilliant walking shoes
Great for long walks
Great walking shoe
Return
7.6% Return rate 71% Fixable by listing
Too big
Too narrow and tight have to return
Too small
Too narrow and tight have to return
I actually had trouble getting my feet into them, they were so narrow
narrow on the toe end so if your foot is a little wide this would not be the shoe for you
unfortunately, on this occasion it was too narrow so had to return it
Not for wide feet
would have been better just a little bit wider
Not comfortable
Thicker socks would be uncomfortable
Not as comfortable as they look
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Merrell Womens Walking Shoes questions
Answered from the same tracked data.









