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Merrell Womens Walking Shoes

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 0.4% of searches, so Merrell Womens Walking Shoes is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£89K/yr717K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
13%top-5 click share · 54 brands · 142 sellers

Flapen Score

Merrell Womens Walking Shoes against its category

The dotted line is the Fashion average. Past it, Merrell Womens Walking Shoes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merrell Womens Walking Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Merrell Womens Walking Shoes 717K times last year and spent an estimated £89K. The top 5 brands take 44% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
717K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
0.4%
Market size, estimated
£89Ka year
Peak month
September2.0× the quietest month
Top search term
walking shoes for women uk107K searches a year

02 · Price

A sale here is worth £32.61.

Listings sell for £32.61 on average, from £13.51 to £98.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £32.61 that is £0 to £3K a year per listing.

Average price
£32.61inside the $15 to $100 sweet spot
Price range
£13.51–£98.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
7.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #178 within Shoes. It carries 4,157 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
91%
Out of stock, average day
8.4%
Average rank
#178in Shoes
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,157per listing
Listings tracked
244

04 · Newcomers

Amazon counts 2 of last year's 55 launches as successful.

55 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
55
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Merrell Womens Walking Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£889£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 rising

Sellers

142

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

13%

Top 20: 32%

Open market

52%

  • Mountain Warehouse17%
  • Karrimor10%
  • riemot6%
  • CC-Los6%
  • Skechers5%
  • Peter Storm5%

Demand

Merrell Womens Walking Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Merrell Womens Walking Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • walking shoes for women uk107K/yr
  • walking trainers womens69K/yr
  • womens walking shoes83K/yr
  • hiking shoes women54K/yr
  • womens walking trainers44K/yr
  • walking shoes women48K/yr
  • ladies walking shoes46K/yr
  • waterproof trainers womens77K/yr
  • womens hiking shoes27K/yr
  • waterproof walking shoes for women52K/yr

Reviews and returns

What reviews say buyers love and hate about Merrell Womens Walking Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.07

Too big

Too narrow and tight have to return

Too small

Comfort-Overall8%+3.27

Not comfortable

Thicker socks would be uncomfortable

Not as comfortable as they look

Water Resistance7%−0.02

never let any water in

Not waterproof

unfortunately waterproofness lasted only 3 weeks

Durability6%−0.07

Broke

Not long lasting

not long-lasting

Pain Relief-Overall5%−0.02

it hurts my foot

was hurting my ankle

These hurt my feet

Love

Comfort-Overall38%+3.27

Comfortable and Good looking

Comfortable shoe

Comfortable to wear

Size-Overall13%−0.07

True to size and very comfy

Excellent fit

Perfect fit as usual

Value For Money7%+0.29

Great value for money

Good price

Great value for money

Quality-Overall5%−0.03

Good quality shoes

Excellent product

well made

Exercise/Sports Suitability5%+0.22

Brilliant walking shoes

Great for long walks

Great walking shoe

Return

7.6% Return rate 71% Fixable by listing

Size-Overall43%▆██▇▇█

Too big

Too narrow and tight have to return

Too small

Feet Fit19%█▇▇▇▇▇

Too narrow and tight have to return

I actually had trouble getting my feet into them, they were so narrow

narrow on the toe end so if your foot is a little wide this would not be the shoe for you

Width8%█▅▆▆▅▃

unfortunately, on this occasion it was too narrow so had to return it

Not for wide feet

would have been better just a little bit wider

Comfort-Overall7%▇█▆██▆

Not comfortable

Thicker socks would be uncomfortable

Not as comfortable as they look

Length2%▇▅▇██▆

FAQ

Common Merrell Womens Walking Shoes questions

Answered from the same tracked data.