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Merrell Womens Walking Shoes

Merrell Womens Walking Shoes shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 22Growth 19Conversion 5Competition 97Returns 16Price range 94Avg price 95Brand share 91Review moat 25Quality gap 78
This niche Category average

Is Merrell Womens Walking Shoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Merrell Womens Walking Shoes is a £89K/yr Amazon United Kingdom market (717K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.

Merrell Womens Walking Shoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.8% over the last 90 days and 0.4% of searches end in a purchase.

£89K

revenue / yr

Units sold / yr3K
Search volume / yr-12.8%717K
Conversion rate0.4%
Avg price£32.61

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers54 · 142
Top-5 product click share13%
Open market56%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 244 products

Sponsored placement84%
New entrants (1y)55· 2 succeeded
Avg rating4.3★
Avg reviews4,157

Top Merrell Womens Walking Shoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

£0£889£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 rising

Sellers

142

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

13%

Top 20: 32%

Open market

52%

  • Mountain Warehouse17%
  • Karrimor10%
  • riemot6%
  • CC-Los6%
  • Skechers5%
  • Peter Storm5%

Merrell Womens Walking Shoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume717KCVR0.4%Products244Brands54Top 5 Brands44%OOS Rate8.4%Rating4.3★Reviews4,157Avg BSR#178
23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Top Merrell Womens Walking Shoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • walking shoes for women uk107K/yr
  • walking trainers womens69K/yr
  • womens walking shoes83K/yr
  • hiking shoes women54K/yr
  • womens walking trainers44K/yr
  • walking shoes women48K/yr
  • ladies walking shoes46K/yr
  • waterproof trainers womens77K/yr
  • womens hiking shoes27K/yr
  • waterproof walking shoes for women52K/yr

What reviews say buyers love and hate about Merrell Womens Walking Shoes

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Comfort-Overall38%

Comfortable and Good looking

Size-Overall13%

True to size and very comfy

Value For Money7%

Great value for money

Quality-Overall5%

Good quality shoes

Exercise/Sports Suitability5%

Brilliant walking shoes

What buyers complain about

51% of reviews
Size-Overall17%

Too big

Comfort-Overall8%

Not comfortable

Water Resistance7%

never let any water in

Durability6%

Broke

Pain Relief-Overall5%

it hurts my foot

Merrell Womens Walking Shoes return rate & reasons

Why buyers send it back, as a share of all return requests.

7.6%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Feet Fit
19%
3Width
8%
4Comfort-Overall
7%
5Length
2%

Common Merrell Womens Walking Shoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Merrell Womens Walking Shoes 50/100 on Amazon United Kingdom — Worth a look. The niche generates £89K/yr across 244 tracked products. 2 of 55 products launched in the last 360 days are still selling. Search demand moved -12.8% over the last 90 days.
Search demand for Merrell Womens Walking Shoes on Amazon United Kingdom peaks in Sep, where the busiest month runs 2.0× the quietest.