merrell womens walking shoes
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible£32.61avg listing price — sweet spot $15–$100
Price range
Great£13.51–£98.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad4,156.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad£89K£89K/yr · 717K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, merrell womens walking shoes is a £89K/yr Amazon United Kingdom market (717K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
merrell womens walking shoes market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £65K–£82K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 84%
- Out of stock
- 8.4%
- Avg brand age
- 46 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
54 rising
Sellers
142
Top-5 brand share
44%
Top 20: 84%
Top-5 click share
13%
Top 20: 32%
Open market
52%
- Mountain Warehouse17%
- Karrimor10%
- riemot6%
- CC-Los6%
- Skechers5%
- Peter Storm5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Top merrell womens walking shoes search terms
- walking shoes for women uk107K/yr
- walking trainers womens69K/yr
- womens walking shoes83K/yr
- hiking shoes women54K/yr
- womens walking trainers44K/yr
- walking shoes women48K/yr
- ladies walking shoes46K/yr
- waterproof trainers womens77K/yr
- womens hiking shoes27K/yr
- waterproof walking shoes for women52K/yr
Top merrell womens walking shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mountain Warehouse Path Waterproof Womens Walking Shoes - Breathable Ladies Shoe High Traction Sole Hiking Footwear - for Spring Summer Trekking Navy Adult Shoe Size 6
Mountain Warehouse£28.154.1★2,134 rev
Karrimor Supa 5 Ladies Womens Rise Hiking Boots Grey/Blue 6 UK (39 EU)
Karrimor£25.174.4★945 rev
Karrimor Isla Ladies Weathertite Womens Trekking & hiking shoes Trekking & hiking shoes Black C/Pink 6 UK (39 EU)
Karrimor£28.284.4★1,239 rev
Karrimor Isla Ladies Weathertite Womens Trekking & hiking shoes Trekking & hiking shoes Black C/Pink 5 UK (38 EU)
Karrimor£28.944.4★1,239 rev
CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5
CC-Los£31.514.2★1,416 rev
Newest
by launch date
OUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green
OUTJET£37.84152 rev
riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 6UK
riemot£36.47271 rev
riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 7UK
riemot£36.41271 rev
riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 9UK
riemot£32.95271 rev
Womens Orthopedic Trainers Running Shoes Air Cushion Athletic Sports Lightweight Tennis Walking Sneakers Casual Mesh Breathable Ladies Fashion Plantar Fasciitis Jogging Shoes All Black 6 UK
Hanani£21.43663 rev
Trending
90-day click momentum
Amazon Essentials Womens Belice Ballet Flat Black Faux Leather 13 UK Wide
Amazon Essentials£14.474.1★
OUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green
OUTJET£37.844.4★
riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 7UK
riemot£36.414.1★
riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 9UK
riemot£32.954.1★
CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5
CC-Los£31.514.2★
What buyers say about merrell womens walking shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and Good looking”
“True to size and very comfy”
“Great value for money”
“Good quality shoes”
“Brilliant walking shoes”
“these are lightweight and breathable”
“These are waterproof”
“While no totally pain free”
“Nice colour”
“Easy to put on”
What buyers complain about
“Too big”
“Not comfortable”
“never let any water in”
“Broke”
“it hurts my foot”
“Too narrow and tight have to return”
“Look like cheap trainers”
“Didnt rate them very light”
“unfortunately, on this occasion it was too narrow so had to return it”
“way to hard”
Top return reasons
Common questions
- Is merrell womens walking shoes profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 244 tracked products. 2 of 55 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the merrell womens walking shoes niche?
- 54 brands and 142 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in merrell womens walking shoes?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Water Resistance. The return rate is 7.6% — above our launch gate.
- When does demand for merrell womens walking shoes peak?
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the merrell womens walking shoes niche?
- Listings span £13.51–£98.44; the average listing price is £32.61 (sweet spot $15–$100). The average incumbent carries 4,157 reviews — the moat a new listing must climb.