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Merrell Womens Walking Shoes

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 0.4% of searches, so Merrell Womens Walking Shoes is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£89K/yr717K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
13%top-5 click share · 54 brands · 142 sellers

Flapen Score

Merrell Womens Walking Shoes against its category

The dotted line is the Fashion average. Past it, Merrell Womens Walking Shoes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merrell Womens Walking Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Merrell Womens Walking Shoes 717K times last year and spent an estimated £89K. The top 5 brands take 44% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
717K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
0.4%
Market size, estimated
£89Ka year
Peak month
September2.0× the quietest month
Top search term
walking shoes for women uk107K searches a year

02 · Price

A sale here is worth £32.61.

Listings sell for £32.61 on average, from £13.51 to £98.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £32.61 that is £0 to £3K a year per listing.

Average price
£32.61inside the $15 to $100 sweet spot
Price range
£13.51–£98.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
7.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #178 within Shoes. It carries 4,157 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
91%
Out of stock, average day
8.4%
Average rank
#178in Shoes
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,157per listing
Listings tracked
244

04 · Newcomers

2 of last year's 55 launches cleared the first-year sales bar.

55 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
55
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Merrell Womens Walking Shoes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.

£0£889£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 rising

Sellers

142

Est. top-5 brand share

44%

Top 20: 84%

Est. top-5 click share

13%

Top 20: 32%

Open market

52%

  • Mountain Warehouse17%
  • Karrimor10%
  • riemot6%
  • CC-Los6%
  • Skechers5%
  • Peter Storm5%

Demand

Merrell Womens Walking Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Merrell Womens Walking Shoes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • walking shoes for women uk107K/yr
  • walking trainers womens69K/yr
  • womens walking shoes83K/yr
  • hiking shoes women54K/yr
  • womens walking trainers44K/yr
  • walking shoes women48K/yr
  • ladies walking shoes46K/yr
  • waterproof trainers womens77K/yr
  • womens hiking shoes27K/yr
  • waterproof walking shoes for women52K/yr

Reviews and returns

What reviews say buyers love and hate about Merrell Womens Walking Shoes

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Too big”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Merrell Womens Walking Shoes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data