merrell mens walking shoes
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great£55.38avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£562K£562K/yr · 1.8M searches
Price range
Good£13.50–£159.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,071.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, merrell mens walking shoes is a £562K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
merrell mens walking shoes market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £332K–£443K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #418
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 65%
- Out of stock
- 8.6%
- Avg brand age
- 51 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
86
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
13%
Top 20: 34%
Open market
20%
- Merrell55%
- OL OUTJET LEGEND8%
- Mountain Warehouse4%
- Karrimor4%
- adidas4%
- TRAILBLITZ3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top merrell mens walking shoes search terms
- merrell shoes214K/yr
- walking shoes mens225K/yr
- mens walking shoes208K/yr
- hiking shoes115K/yr
- walking shoes151K/yr
- merrell mens walking shoes178K/yr
- merrell91K/yr
- merrell moab 3 gtx mens79K/yr
- merrell womens walking shoes117K/yr
- mens hiking shoes60K/yr
Top merrell mens walking shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Merrell speed strike 2 gtx 310 olives 10 UK
Merrell£91.484.6★6 rev
Merrell speed strike 2 gtx Green Grey Orange 9 UK
Merrell£91.474.6★6 rev
Merrell Moab 3 GTX Mens Olive 10 UK
Merrell£74.474.5★4,412 rev
Merrell Moab 3 Mens Pecan 9 UK
Merrell£64.364.5★5,987 rev
Merrell Moab 3 GTX Mens Black/Grey 10 UK
Merrell£76.504.5★208 rev
Newest
by launch date
TRAILBLITZ Walking Shoes Mens Lightweight Non Slip Comfortable Hiking Boots Climbing Trekking Outdoor Camping Trainers Mesh Lining Casual Mens Lace-Ups (9 Man Gray)
TRAILBLITZ£27.13163 rev
Merrell Mens Speed Strike 2 GTX Sneaker Green 12 UK
Merrell£92.540 rev
OL OUTJET LEGEND Mens Waterproof Hiking Shoes Comfortable Leather Walking Shoes Anti Slip Outdoor Shoes Black
OL OUTJET LEGEND£32.19380 rev
OL OUTJET LEGEND Mens Waterproof Hiking Shoes Comfortable Leather Walking Shoes Anti Slip Outdoor Shoes Black
OL OUTJET LEGEND£32.20380 rev
OL OUTJET LEGEND Mens Waterproof Hiking Shoes Comfortable Leather Walking Shoes Anti Slip Outdoor Shoes Black
OL OUTJET LEGEND£32.73380 rev
Trending
90-day click momentum
MERREL Unisexs Speed Strike 2 GTX/Monument Water Shoe 5 UK
MERREL£88.910.0★
Merrell speed strike 2 gtx 310 olives 10 UK
Merrell£91.484.6★
Merrell speed strike 2 gtx Green Grey Orange 9 UK
Merrell£91.474.6★
Merrell Mens Speed Strike 2 GTX Sneaker Green 12 UK
Merrell£92.540.0★
Karrimor Mens Aerator Low Rise Hiking Boots Beige (Taupe TPE) 9 (43 EU)
Karrimor£33.524.6★
What buyers say about merrell mens walking shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Feel comfortable”
“These shoes fit well”
“the quality is solid”
“Worth the money”
“they are waterproof”
“Nice and comfy for walking”
“Lightweight & comfortable”
“Durability is amazing”
“comfortable good grip soles”
“More sturdy than Columbia”
What buyers complain about
“Poor fit”
“Not waterproof”
“not so durable”
“Hence the poor score”
“Not very comfortable”
“Would be too bulky”
“Painful”
“concluded that the heel was too soft on my existing walking shoes”
“Not really for wide feet”
“Not merino”
Top return reasons
Common questions
- Is merrell mens walking shoes profitable to sell on Amazon United Kingdom?
- The niche generates £562K/yr across 193 tracked products. 5 of 31 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the merrell mens walking shoes niche?
- 26 brands and 86 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in merrell mens walking shoes?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Durability. The return rate is 6.8% — above our launch gate.
- When does demand for merrell mens walking shoes peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the merrell mens walking shoes niche?
- Listings span £13.50–£159.07; the average listing price is £55.38 (sweet spot $15–$100). The average incumbent carries 2,072 reviews — the moat a new listing must climb.