How competitive is the Merrell Mens Walking Shoes niche on Amazon United Kingdom?

26 brands and 86 sellers compete in Merrell Mens Walking Shoes on Amazon United Kingdom. The top 5 Merrell Mens Walking Shoes products take 13% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Merrell Mens Walking Shoes?

Merrell Mens Walking Shoes buyers on Amazon United Kingdom complain most about Size-Overall, Water Resistance, Durability, the themes mined from the niche's reviews. Its return rate is 6.8% — above our launch gate.

What does it cost to enter the Merrell Mens Walking Shoes niche?

Merrell Mens Walking Shoes sells for £55.38 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.50–£159.07. The average incumbent carries 2,072 reviews — the moat a new listing must climb.

Merrell Mens Walking Shoes

Merrell Mens Walking Shoes shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Signals High Returns High Price

Flapen Score

Worth a look

This niche Category average

Is Merrell Mens Walking Shoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Merrell Mens Walking Shoes is a £562K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 52/100.

Merrell Mens Walking Shoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.3% over the last 90 days and 0.5% of searches end in a purchase.

£562K

revenue / yr

Units sold / yr8K

Search volume / yr-1.3%1.8M

Conversion rate0.5%

Avg price£55.38

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers26 · 86

Top-5 product click share13%

Open market24%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 193 products

Top Merrell Mens Walking Shoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Merrell speed strike 2 gtx 310 olives 10 UK

Price: £91.48
Rating: 4.6/5
Reviews: 6
Age: 2y ago

Merrell speed strike 2 gtx Green Grey Orange 9 UK

Price: £91.47
Rating: 4.6/5
Reviews: 6
Age: 2y ago

Merrell Moab 3 GTX Mens Olive 10 UK

Price: £74.47
Rating: 4.5/5
Reviews: 4,412
Age: 3y ago

Merrell Moab 3 Mens Pecan 9 UK

Price: £64.36
Rating: 4.5/5
Reviews: 5,987
Age: 2y ago

Merrell Moab 3 GTX Mens Black/Grey 10 UK

Price: £76.50
Rating: 4.5/5
Reviews: 208
Age: 2y ago

Newest

by launch date

TRAILBLITZ Walking Shoes Mens Lightweight Non Slip Comfortable Hiking Boots Climbing Trekking Outdoor Camping Trainers Mesh Lining Casual Mens Lace-Ups (9 Man Gray)

Price: £27.13
Rating: 4.2/5
Reviews: 163
Age: 1y ago

Merrell Mens Speed Strike 2 GTX Sneaker Green 12 UK

Price: £92.54
Rating: 0.0/5
Reviews: 0
Age: 1y ago

OL OUTJET LEGEND Mens Waterproof Hiking Shoes Comfortable Leather Walking Shoes Anti Slip Outdoor Shoes Black

Price: £32.19
Rating: 4.3/5
Reviews: 380
Age: 1y ago

OL OUTJET LEGEND Mens Waterproof Hiking Shoes Comfortable Leather Walking Shoes Anti Slip Outdoor Shoes Black

Price: £32.20
Rating: 4.3/5
Reviews: 380
Age: 1y ago

OL OUTJET LEGEND Mens Waterproof Hiking Shoes Comfortable Leather Walking Shoes Anti Slip Outdoor Shoes Black

Price: £32.73
Rating: 4.3/5
Reviews: 380
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

26 rising

Sellers

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

13%

Top 20: 34%

Open market

20%

Merrell55%
OL OUTJET LEGEND8%
Mountain Warehouse4%
Karrimor4%
adidas4%
TRAILBLITZ3%

Merrell Mens Walking Shoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR0.5%Products193Brands26Top 5 Brands76%OOS Rate8.6%Rating4.3★Reviews2,072Avg BSR#418

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Merrell Mens Walking Shoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

merrell shoes214K/yr +25.3%0.1% conv.
walking shoes mens225K/yr +1.0%0.1% conv.
mens walking shoes208K/yr -11.9%0.1% conv.
hiking shoes115K/yr +42.0%0.1% conv.
walking shoes151K/yr -0.1%0.1% conv.
merrell mens walking shoes178K/yr -38.8%0.3% conv.
merrell91K/yr +11.8%0.1% conv.
merrell moab 3 gtx mens79K/yr +25.5%0.7% conv.
merrell womens walking shoes117K/yr -26.2%0.1% conv.
mens hiking shoes60K/yr +4.1%0.1% conv.

What reviews say buyers love and hate about Merrell Mens Walking Shoes

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Comfort-Overall33%

“Feel comfortable”

Size-Overall11%

“These shoes fit well”

Quality-Overall10%

“the quality is solid”

Value For Money10%

“Worth the money”

Water Resistance6%

“they are waterproof”

What buyers complain about

61% of reviews

Size-Overall18%

“Poor fit”

Water Resistance12%

“Not waterproof”

Durability7%

“not so durable”

Quality-Overall6%

“Hence the poor score”

Comfort-Overall5%

“Not very comfortable”

Merrell Mens Walking Shoes return rate & reasons

Why buyers send it back, as a share of all return requests.

6.8%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

44%

2Feet Fit

19%

3Width

4Comfort-Overall

5Color

Common Merrell Mens Walking Shoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Merrell Mens Walking Shoes 52/100 on Amazon United Kingdom — Worth a look. The niche generates £562K/yr across 193 tracked products. 5 of 31 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.