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Mermaid Tail

Maybe

The top 5 products take only 27% of clicks. But shoppers spend only $42K a year here, so Mermaid Tail is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£42K/yr244K searches / yr
90-day growth
+42.5%search demand this quarter
Competition
27%top-5 click share · 32 brands · 40 sellers

Flapen Score

Mermaid Tail against its category

The dotted line is the Fashion average. Past it, Mermaid Tail is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Tail market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mermaid Tail 244K times last year and spent an estimated £42K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
+42.5%
Conversion, latest week
1.0%
Market size, estimated
£42Ka year
Peak month
August2.4× the quietest month
Top search term
mermaid tail77K searches a year

02 · Price

A sale here is worth £17.78.

Listings sell for £17.78 on average, from £5.99 to £72.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.78 that is £0 to £2K a year per listing.

Average price
£17.78inside the $15 to $100 sweet spot
Price range
£5.99–£72.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #656 within Girls. It carries 279 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
79%
Out of stock, average day
13.0%
Average rank
#656in Girls
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
71

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Mermaid Tail products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£850£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

32 rising

Sellers

40

Top-5 brand share

71%

Top 20: 93%

Top-5 click share

27%

Top 20: 60%

Open market

26%

  • Catalonia Classy28%
  • NAITOKE13%
  • Lito Angels13%
  • Dtiaagto12%
  • WERNNSAI5%
  • Mermaid Planet3%

Demand

Mermaid Tail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Mermaid Tail search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid tail77K/yr
  • mermaid tail for swimming53K/yr
  • mermaid tail for swimming kids11K/yr
  • mermaid tail blanket39K/yr
  • mermaid tail kids9K/yr
  • mermaid tails8K/yr
  • kids mermaid tail for swimming5K/yr
  • mermaid blanket14K/yr
  • mermaid swimming tail6K/yr
  • mermaid tail swimming4K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Tail

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.12

This is quite expensive for the quality of it

Not great quality

Poor quality

Size-Overall12%+1.03

A bit big

just too small

it's much smaller then described

Material Quality11%−0.13

Cheap material

Material is awful

Thickness6%−0.06

a little thin

The blanket is fairly thin

thinner than I thought

Advertised Vs Actual Product5%−0.09

No clear size advertised

Love

Quality-Overall15%−0.12

All items are well made

Good quality

So well made

Soft Feel14%

Granddaughter loves this thw material is soft

Nice soft

The blanket is soft

Size-Overall11%+1.03

Perfect fit

True to size great quality

Size was as described

Value For Money9%

Id say its a good budget option for a girls swimsuit that looks nice

Great value for money

Good value

Comfort-Overall7%+0.78

Comfortable

This sleeping bag is very comfortable

be comfortable whilst in it

Return

2.1% Return rate 70% Fixable by listing

Size-Overall65%▇▇█▅▅▆

A bit big

just too small

it's much smaller then described

Quality-Overall13%▆▇▃█▇▆

This is quite expensive for the quality of it

Not great quality

Poor quality

Thin5%▇▅▄▁▁█
Material Quality4%▁▃▂▁▅█

Cheap material

Material is awful

Stitch/Finish/Polish2%▁▁▃▁█▁

FAQ

Common Mermaid Tail questions

Answered from the same tracked data.