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Mermaid Tail

Maybe

The top 5 products take only 27% of clicks. But shoppers spend an estimated $42K a year here, so Mermaid Tail is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£42K/yr244K searches / yr
90-day growth
+42.5%search demand this quarter
Competition
27%top-5 click share · 32 brands · 40 sellers

Flapen Score

Mermaid Tail against its category

The dotted line is the Fashion average. Past it, Mermaid Tail is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Tail market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mermaid Tail 244K times last year and spent an estimated £42K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
+42.5%
Conversion, latest week
1.0%
Market size, estimated
£42Ka year
Peak month
August2.4× the quietest month
Top search term
mermaid tail77K searches a year

02 · Price

A sale here is worth £17.78.

Listings sell for £17.78 on average, from £5.99 to £72.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.78 that is £0 to £2K a year per listing.

Average price
£17.78inside the $15 to $100 sweet spot
Price range
£5.99–£72.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #656 within Girls. It carries 279 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
79%
Out of stock, average day
13.0%
Average rank
#656in Girls
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
71

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Mermaid Tail products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£850£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

32 rising

Sellers

40

Est. top-5 brand share

71%

Top 20: 93%

Est. top-5 click share

27%

Top 20: 60%

Open market

26%

  • Catalonia Classy28%
  • NAITOKE13%
  • Lito Angels13%
  • Dtiaagto12%
  • WERNNSAI5%
  • Mermaid Planet3%

Demand

Mermaid Tail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Mermaid Tail search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mermaid tail77K/yr
  • mermaid tail for swimming53K/yr
  • mermaid tail for swimming kids11K/yr
  • mermaid tail blanket39K/yr
  • mermaid tail kids9K/yr
  • mermaid tails8K/yr
  • kids mermaid tail for swimming5K/yr
  • mermaid blanket14K/yr
  • mermaid swimming tail6K/yr
  • mermaid tail swimming4K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Tail

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“This is quite expensive for the quality of it”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mermaid Tail questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data