Mermaid Costume Kids
soft demand (-27.0% this quarter) — Mermaid Costume Kids doesn't clear our bar today.
Flapen Score
Is Mermaid Costume Kids profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mermaid Costume Kids is a £64K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 45/100.
Mermaid Costume Kids: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.0% over the last 90 days and 1.7% of searches end in a purchase.
£64K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Mermaid Costume Kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KumSoomliy Girls Pincess Mermaid Costume Kids World Book Day Costume Dress Fancy Party Princess Dressing up Dresses Fairy Tales Childs Outfits Evening Clothes Blue with Accessories and Wig 5-6Y 130
- Price
- £12.69
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 2y ago
MELAND Mermaid Costume Kids Princess Costumes for Girls Gift Aged 5-6 Little Mermaid Dress Up for Girls World Book Day (M)
- Price
- £14.24
- Rating
- 4.0/5
- Reviews
- 480
- Age
- 3y ago
AOOWU Mermaid Costume Kids Mermaid Princess Dress Set with Accessories Little Mermaid Princess Costumes Fancy Dress Up for Age 3-9 Ariel Glitter Girls Costume for Halloween Cosplay
- Price
- £11.19
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 1y ago
BSBUY Mermaid Costume Kids Little Mermaid Princess Costumes for Girls Ariel Princess Costumes Fancy Dress Up Halloween Cosplay Birthday Party World Book Day Sequin Outfit(120)
- Price
- £9.07
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 7mo ago
AOOWU Kids Mermaid Costume Set - Princess Dress with Accessories for Girls Age 3-9 Ariel Mermaid Glitter Girls Costume for Halloween & Cosplay
- Price
- £11.16
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 1y ago
Trending
90-day click momentum
JiAmy Girls Mermaid Swimsuit One Piece Swimwear with Ruffle Straps Toddler Kids Bathing Suit Scale Print Swimming Costume for Rose-Mermaid 100
- Price
- £9.78
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
Xumplo Girls 3-Piece Mermaid Bikinis Set Kids Rainbow Fish Scale Swimming Costume with Skirt Tweens Bathing Suit 7-8 Years
- Price
- £12.52
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 6mo ago
Nidoul Kid Girls Unicorn Rainbow Mermaid Leggings Soft Stretchy Pants High Waist Slim Tights
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 4y ago
KumSoomliy Mermaid Costume Kids Princess World Book Day Costumes for Girls Gift Mermaid Dress Up for Girls Halloween Birthday Party Gift Fairy Tales Carnival World Book Day Outfit Dresses 3-4Y 110
- Price
- £10.19
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 1y ago
Kids4ever Girls Dresses Mermaid Dress Summer Sleeveless Crew Neck Twirly A-Line Swing Sundress for Party Birthday 4-5 Years
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 2y ago
Newest
by launch dateXumplo Girls 3-Piece Mermaid Bikinis Set Kids Rainbow Fish Scale Swimming Costume with Skirt Tweens Bathing Suit 7-8 Years
- Price
- £12.52
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 6mo ago
Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Blue 130cm
- Price
- £15.77
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago
JiAmy Girls Mermaid Swimsuit One Piece Swimwear with Ruffle Straps Toddler Kids Bathing Suit Scale Print Swimming Costume for Rose-Mermaid 100
- Price
- £9.78
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
BSBUY Mermaid Costume Kids Little Mermaid Princess Costumes for Girls Ariel Princess Costumes Fancy Dress Up Halloween Cosplay Birthday Party World Book Day Sequin Outfit(120)
- Price
- £9.07
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 7mo ago
BSBUY Mermaid Costume Kids Little Mermaid Princess Fancy Dress Up Costume with Accessories and Wig Ariel Outfit Princess Mermaid Dress Halloween Cosplay Birthday Party Mermaid Sequin Outfit(4-5 Y)
- Price
- £10.30
- Rating
- 4.0/5
- Reviews
- 167
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 rising
Sellers
28
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
45%
Top 20: 78%
Open market
28%
- AOOWU16%
- KumSoomliy16%
- MELAND15%
- BSBUY10%
- Kids4ever8%
- AYBUY6%
Mermaid Costume Kids demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Oct · busiest ÷ quietest = 3.3×
Top Mermaid Costume Kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mermaid costume kids127K/yr
- mermaid costume31K/yr
- mermaid dress20K/yr
- mermaid dress for girls9K/yr
- little mermaid costume kids23K/yr
- ariel costume kids22K/yr
- kids mermaid costume10K/yr
- mermaid outfit7K/yr
- mermaid costumes6K/yr
- ariel costume11K/yr
What reviews say buyers love and hate about Mermaid Costume Kids
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Fited brilliant”
“she loved it lots of accessories too included good value for money”
“Really good quality”
“colour”
“Really soft and good quality”
What buyers complain about
86% of reviews“Awful quality”
“Tail is quite long though”
“The crown and wand have already snapped after only a few times using them”
“Cheap material”
“Only downside is some of the jewellery needs glueing back together i. e the earrings”
Mermaid Costume Kids return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
85%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mermaid Costume Kids questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
