Mermaid Costume Kids

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

311K

Growth, 90 days vs prior 90

-27.0%

Conversion, latest week

1.7%

Market size, estimated

£64Ka year

Peak month

March3.3× the quietest month

Top search term

mermaid costume kids127K searches a year

Listings sell for £11.88 on average, from £7.13 to £29.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.88 that is £1K to £3K a year per listing.

Average price

£11.88under the $15 to $100 sweet spot

Price range

£7.13–£29.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #429 within Girls. It carries 306 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

10.1%

Average rank

#429in Girls

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

306per listing

Listings tracked

42

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months