Mermaid
Mermaid shows low returns (0.8%), but soft demand (-2.0% this quarter) keeps it on the watch list.
Flapen Score
Is Mermaid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mermaid is a £153K/yr Amazon United Kingdom market (478K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Mermaid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.0% over the last 90 days and 2.9% of searches end in a purchase.
£153K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Mermaid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OSDUE Girls Jewelry Set 5 Pcs Mermaid Necklace Earring Bracelet Ring Set for Little Girl Princess Jewelry Party for Toddler Little Girl Play Party Favors Birthday Gift
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 757
- Age
- 3y ago
Barbie Mermaid Toy Dolls with Surprise Magic Blooming Flowers Feature Ombre Tails Pearl Headband Accessory & Long Blonde Hair with Pink Highlights JDM72
- Price
- £13.57
- Rating
- 4.7/5
- Reviews
- 3,177
- Age
- 1y ago
iFunLong Mermaid Doll Toy for 3+ Girls Gifts 3Packs
- Price
- £7.78
- Rating
- 3.7/5
- Reviews
- 59
- Age
- 2y ago
Barbie Mermaid Doll Malibu with Pink Hair Styling Accessories Pet Dolphin and Water-Activated Color Change Feature HRP97
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 3,118
- Age
- 2y ago
Catalonia Classy Mermaid Tail Blanket Fish Scale Pattern Snuggle Blanket for Girls Woman Ultra Soft Fleece Sleeping Throw for Kids Cozy Mermaid Gift for Adult Toddlers
- Price
- £13.29
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 9mo ago
Trending
90-day click momentumCatalonia Classy Mermaid Tail Blanket Fish Scale Pattern Snuggle Blanket for Girls Woman Ultra Soft Fleece Sleeping Throw for Kids Cozy Mermaid Gift for Adult Toddlers
- Price
- £13.29
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 9mo ago
Catalonia Classy Mermaid Tail Blanket Fish Scale Pattern Snuggle Blanket for Girls Woman Ultra Soft Fleece Sleeping Throw for Kids Cozy Mermaid Gift for Adult Toddlers
- Price
- £12.18
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 9mo ago
LitBud Girls Kids Chirstmas Mermaid Pajamas Sleepwears 2pcs Long Sleeves Pjs Nightwear Tops + Pants Sets for Childs Size 6-7 Years 7T Back to School
- Price
- £10.18
- Rating
- 4.6/5
- Reviews
- 4,353
- Age
- 6y ago
DONGTATA Mermaid Diving Toys Interactive Swim Training Set Diving Toys for Swimming Pool Kids Pool Games & Eco-Friendly Water Play Kit for Underwater Adventures Perfect as Party Favors Pool Gifts
- Price
- £7.24
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 6mo ago
4 Pack Mermaid Diving Toys for Swimming Pool - Sinking Pool Toys for Underwater Swim Training - Sinking Swim Aids for Indoor & Outdoor Water Games - Fun Bath and Pool Gift Set
- Price
- £6.05
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 7mo ago
Newest
by launch date
L.O.L. Surprise! Tweens - Mermaid Lana Marine - Fashion Doll with Colour Changing Tail Movable Fin and Beautiful Accessories Toys for Kids and Collectors from 4 Years Old
- Price
- £8.67
- Rating
- 4.7/5
- Reviews
- 4,067
- Age
- today
DONGTATA Mermaid Diving Toys Interactive Swim Training Set Diving Toys for Swimming Pool Kids Pool Games & Eco-Friendly Water Play Kit for Underwater Adventures Perfect as Party Favors Pool Gifts
- Price
- £7.24
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 6mo ago
4 Pack Mermaid Diving Toys for Swimming Pool - Sinking Pool Toys for Underwater Swim Training - Sinking Swim Aids for Indoor & Outdoor Water Games - Fun Bath and Pool Gift Set
- Price
- £6.05
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 7mo ago
Pets Alive Magic Swimming Mermaid 2 Pack (Sea Star & Coral) by ZURU Robotic Mermaid Doll for Water Play Swims Automatically Bath Toy for Girls & Boys Ages 3+ 16.3 cm
- Price
- £12.12
- Rating
- 3.4/5
- Reviews
- 125
- Age
- 8mo ago
Catalonia Classy Mermaid Tail Blanket Fish Scale Pattern Snuggle Blanket for Girls Woman Ultra Soft Fleece Sleeping Throw for Kids Cozy Mermaid Gift for Adult Toddlers
- Price
- £13.29
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
25 falling
Sellers
163
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
45%
Top 20: 82%
Open market
33%
- Barbie25%
- OSDUE23%
- iFunLong6%
- Catalonia Classy5%
- Pets Alive4%
- Mattel3%
Mermaid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top Mermaid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mermaid toys141K/yr
- mermaid126K/yr
- mermaids51K/yr
- mermaid doll39K/yr
- mermaid toy20K/yr
- mermaid bath toy24K/yr
- mermaid gifts for girls14K/yr
- mermaid gifts12K/yr
- mermaid dolls12K/yr
- mermaid bath toys7K/yr
What reviews say buyers love and hate about Mermaid
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Christmas Present”
“Really fun toy”
“So well made”
“Good value for money”
“bright colours”
What buyers complain about
76% of reviews“Very bad quality the tail keep falling out it was a gift for my doughter she was very upset”
“the earrings are too long”
“Dont work”
“they all broke within days”
“Fin does not attach”
Mermaid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mermaid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
