Mermaid

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months

478K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

2.9%

Market size, estimated

£153Ka year

Peak month

December1.9× the quietest month

Top search term

mermaid toys141K searches a year

Listings sell for £10.84 on average, from £3.78 to £19.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £10.84 that is £1K to £3K a year per listing.

Average price

£10.84under the $15 to $100 sweet spot

Price range

£3.78–£19.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #127 within Girls. It carries 2,302 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#127in Girls

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,302per listing

Listings tracked

33

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months