Merino Wool Hat

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -78.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

-78.2%

Conversion, latest week

3.2%

Market size, estimated

£26Ka year

Top search term

merino wool beanie11K searches a year

Listings sell for £13.98 on average, from £6.47 to £26.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £13.98 that is £0 to £1K a year per listing.

Average price

£13.98under the $15 to $100 sweet spot

Price range

£6.47–£26.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.5%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #931 within Accessories. It carries 2,873 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

92%

Out of stock, average day

11.6%

Average rank

#931in Accessories

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,873per listing

Listings tracked

52

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months