Merino Wool Base Layer Men

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-76.1%

Conversion, latest week

0.5%

Market size, estimated

£22Ka year

Peak month

January14.4× the quietest month

Top search term

merino wool base layer men78K searches a year

Listings sell for £34.12 on average, from £11.51 to £74.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £34.12 that is £0 to £3K a year per listing.

Average price

£34.12inside the $15 to $100 sweet spot

Price range

£11.51–£74.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

4.1%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #62 within Jumpers, Cardigans & Sweatshirts. It carries 3,065 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

8.2%

Average rank

#62in Jumpers, Cardigans & Sweatshirts

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,065per listing

Listings tracked

87

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months