Merino Wool Base Layer Men
FailDemand is soft, at -76.1% this quarter, so Merino Wool Base Layer Men is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £22K/yr141K searches / yr
- 90-day growth
- -76.1%search demand this quarter
- Competition
- 23%top-5 click share · 15 brands · 27 sellers
Flapen Score
Merino Wool Base Layer Men against its category
The dotted line is the Fashion average. Past it, Merino Wool Base Layer Men is stronger. Inside it, weaker.
Market
The Merino Wool Base Layer Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Merino Wool Base Layer Men 141K times last year and spent an estimated £22K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -76.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £22Ka year
- Peak month
- January14.4× the quietest month
- Top search term
- merino wool base layer men78K searches a year
02 · Price
A sale here is worth £34.12.
Listings sell for £34.12 on average, from £11.51 to £74.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £34.12 that is £0 to £3K a year per listing.
- Average price
- £34.12inside the $15 to $100 sweet spot
- Price range
- £11.51–£74.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 4.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #62 within Jumpers, Cardigans & Sweatshirts. It carries 3,065 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 99%
- Out of stock, average day
- 8.2%
- Average rank
- #62in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,065per listing
- Listings tracked
- 87
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Merino Wool Base Layer Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mountain Warehouse Merino Mens Long Sleeve Thermal Baselayer Top - Lightweight Jumper Antibacterial & Quick Drying Sweatshirt - for Travel & Outdoors Black L
- Price
- £27.55
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 4y ago
Mountain Warehouse Mens Merino Thermal Base Layer Trousers - Lightweight Mens Pants Antibacterial Breathable Bottoms - for Camping in Black L
- Price
- £27.21
- Rating
- 4.5/5
- Reviews
- 813
- Age
- 2y ago
Merino.tech Merino Wool Base Layer Men - 100% Merino Wool Long Sleeve Thermal Shirts Midweight (Large Charcoal Gray 250)
- Price
- £43.07
- Rating
- 4.6/5
- Reviews
- 683
- Age
- 6y ago
Mountain Warehouse Merino Mens Long Sleeved Thermal Baselayer Top - Lightweight Breathable & Quick Wicking Jumper with Half Zip - for Walking & Hiking Black XL
- Price
- £27.13
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 4y ago
Mens Merino Baselayer Set (LS Shirt + Tights) L Black 1-pack
- Price
- £50.52
- Rating
- 4.4/5
- Reviews
- 1,842
- Age
- 4y ago
Trending
90-day click momentum
BAMBOO COOL Base Layer Men Mens Thermals Underwear Bamboo Baselayer Set for Cold Weather Grey
- Price
- £24.45
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago
Merino.tech Merino Wool T Shirt Mens - Merino Wool Base Layer Men Undershirt Lightweight + Hiking Socks (Charcoal Grey Medium)
- Price
- £31.22
- Rating
- 4.4/5
- Reviews
- 2,935
- Age
- 5y ago
Merino Wool Base Layer Men Leggings Pants 100% Merino Wool Thermal Underwear Long Johns Light Mid Heavyweight + Hiking Socks (Large 165 Black)
- Price
- £36.94
- Rating
- 4.6/5
- Reviews
- 3,402
- Age
- 3y ago
Merino.tech Merino Wool Base Layer Men - 100% Merino Wool Long Sleeve Thermal Shirts Lightweight (M 165 Black)
- Price
- £37.78
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 6y ago
Merino.tech Merino Wool Base Layer Men - 100% Merino Wool Long Sleeve Thermal Shirts Lightweight (Small 165 Arctic)
- Price
- £33.86
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 5y ago
Newest
by launch date
DANISH ENDURANCE Merino Wool Half Zip Base Layer Men Thermal Set Men Long Johns & Long Sleeve Top Winter Dark Navy XXL
- Price
- £59.74
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 12mo ago
FORVEVO Merino Wool Underwear Mens Boxer Shorts Breathable Wool Boxer Briefs for Men Soft Moisture Control Base Layer Underwear with Elastic Waistband 2 Pack (Multicolor01 L)
- Price
- £22.94
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago
BENNIES Thermal Underwear Mens Set Mens Thermals Top and Bottoms Long Sleeve Tops Long Johns Thermal Base Layer Thermals Mens Thermal Underwear T Shirt for Winter Ski Sports Black L
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 2,513
- Age
- 1y ago
BAMBOO COOL Base Layer Men Mens Thermals Underwear Bamboo Baselayer Set for Cold Weather Grey
- Price
- £24.45
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago
Merino.tech 100% Merino Wool Base Layer Men Lightweight Hoodie - Merino Wool Long Sleeve for Outdoor Adventures (Charcoal Grey XL)
- Price
- £55.24
- Rating
- 4.5/5
- Reviews
- 410
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
27
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
23%
Top 20: 49%
Open market
10%
- Merino.tech39%
- DANISH ENDURANCE24%
- Mountain Warehouse20%
- FORVEVO3%
- BAMBOO COOL2%
- Helly Hansen2%
- Open — no brand owns it (9 brands, 10%)
Demand
Merino Wool Base Layer Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.4×
Search terms
Top Merino Wool Base Layer Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- merino wool base layer men78K/yr
- merino base layer15K/yr
- merino wool base layer16K/yr
- merino base layer men15K/yr
- merino wool thermals7K/yr
- mens merino wool base layer7K/yr
- merino wool thermals men4K/yr
Reviews and returns
What reviews say buyers love and hate about Merino Wool Base Layer Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
2 got holes in already
and it had a hole in it when he took it off
Thin
as its thin it soon wears on the fold under the chin
These are too thin
It is a bit warm, not merino
Sizing guide is inaccurate
probably you want a size up
Immediately on first wash these socks shrank so much that they no longer fit properly
T shirt just fell apart quite quickly in the wash
Love
It keeps you quite warm
Keeps you very warm in cold temp
nice and warm
Excellent product
Seem to be nice quality vests
No flaws at all
The fit is excellent
slim fit so ideal for him
they are still slim enough to fit under trousers or joggers without looking lumpy or bulky
Very comfy
Great base layer very comfortable
Nice and comfy underwear
Great value for the price
Good for the money
they are worth every penny
Return
4.1% Return rate 75% Fixable by listing
Sizing guide is inaccurate
probably you want a size up
Immediately on first wash these socks shrank so much that they no longer fit properly
it is cheap stretch nylon
this item is not merino wool
Material change, not worth it anymore
Poor quality garment
Keep looking
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Best Flapen score
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FAQ
Common Merino Wool Base Layer Men questions
Answered from the same tracked data.