Merino Wool

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months

419K

Growth, 90 days vs prior 90

-35.9%

Conversion, latest week

0.4%

Market size, estimated

£37Ka year

Top search term

mountain warehouse mens128K searches a year

Listings sell for £20.82 on average, from £7.59 to £70.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.82 that is £0 to £2K a year per listing.

Average price

£20.82inside the $15 to $100 sweet spot

Price range

£7.59–£70.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #106 within Activewear. It carries 3,094 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

93%

Out of stock, average day

12.1%

Average rank

#106in Activewear

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,094per listing

Listings tracked

134

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months