Is mens white trainers profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 151 tracked products. 5 of 51 products launched in the last 360 days are still selling. 90-day search growth is +65.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the mens white trainers niche?

33 brands and 91 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in mens white trainers?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 4.3%.

When does demand for mens white trainers peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the mens white trainers niche?

Listings span £9.03–£52.69; the average listing price is £26.60 (sweet spot $15–$100). The average incumbent carries 5,796 reviews — the moat a new listing must climb.

mens white trainers

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible£26.60

avg listing price — sweet spot $15–$100

Price range

Great£9.03–£52.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+65.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Okay£125K

£125K/yr · 635K searches

Review moat

Bad5,796.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, mens white trainers is a £125K/yr Amazon United Kingdom market (635K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens white trainers market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £106K–£133K; units × avg price
Conversion rate: 0.7%
Avg BSR: #317
Page quality: 0%
Prime: 96%
Sponsored: 92%
Out of stock: 7.8%
Avg brand age: 47 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

16%

Top 20: 39%

Open market

27%

adidas31%
ANALEAF13%
Tommy Hilfiger11%
Bruno Marc8%
PUMA7%
FUJEAK3%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +65.1% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top mens white trainers search terms

mens white trainers190K/yr +71.9%0.3% conv.
white trainers men172K/yr +64.4%0.4% conv.
white mens trainers32K/yr +82.7%0.4% conv.
white shoes men36K/yr +63.1%0.3% conv.
white sneakers mens26K/yr +36.0%0.2% conv.
white adidas trainers men21K/yr +58.2%0.5% conv.
adidas white trainers mens15K/yr +57.4%0.5% conv.
white leather trainers men14K/yr +77.2%0.2% conv.
mens white trainers size 915K/yr +76.5%0.6% conv.
mens white trainers size 1012K/yr +71.5%0.5% conv.

All search terms

Top mens white trainers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANALEAF Mens Casual Trainers Dress Shoes Breathable Fashion Sneakers White

ANALEAF£32.244.3★159 rev

Bruno Marc Mens Casual Trainers Dress Sneakers Skate Shoes Size 12 White SBFS211M

Bruno Marc£24.264.4★8,900 rev

adidas Unisex VS Pace 2.0 Shoes Cloud White/Cloud White/Cloud White 9 UK

adidas£25.214.6★11,081 rev

adidas Mens Court Casual Trainers White 8 (42)

adidas£18.374.6★2,967 rev

Tommy Hilfiger Mens Vulcanised Trainers White (White) 9

Tommy Hilfiger£27.934.4★17,484 rev

Newest

by launch date

adidas Unisex VS Pace 2.0 Shoes Cloud White/Core Black/Cloud White 9 UK

adidas£24.5711,081 rev

1mo ago

ANALEAF Mens Trainers Lace-Up Casual Shoes Dress Sneaker White

ANALEAF£32.694 rev

3mo ago

ANALEAF Mens Casual Trainers Lace-Up Sneaker Dress Shoes White

ANALEAF£30.0718 rev

3mo ago

Puma Smash V2 L Unisex Adults Low-Top Sneakers White (Puma White-Puma 07) 8 UK (42 EU)

PUMA£22.79101,273 rev

6mo ago

ANALEAF Mens Trainers Lace-Up Sneaker All-Day Wear Shoes White

ANALEAF£30.8814 rev

9mo ago

What buyers say about mens white trainers

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall26%

“Nice and comfy”

Value For Money19%

“Good for the price”

Size-Overall17%

“Fit well”

Quality-Overall11%

“Good quality and comfortable shoes”

Exercise/Sports Suitability4%

“Ideal for walking”

Advertised Vs Actual Product4%

“As advertised”

Color2%

“love the colour”

Thickness2%

“Really nice thick socks”

Strength2%

“Its very good and strong one”

Shape/Style1%

“Very stylish footwear and great comfort”

What buyers complain about

Size-Overall32%

“Didnt fit”

Quality-Overall14%

“These trainers are not well made at all”

Comfort-Overall8%

“not comfortable”

Durability3%

“Barely lasted a month”

Color3%

“Not white, cream”

Width3%

“Way too narrow”

Material Quality2%

“Very poor material”

Length2%

“However, the execution falls short”

Hard Feel1%

“Feel too hard”

Warmth1%

“don't wear them in weather over 20°C or your feet will overheat”

Top return reasons

Size-Overall45%

Feet Fit14%

Width7%

Color5%

Comfort-Overall5%

Quality-Overall4%