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Mens White Trainers

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.7% of searches, so Mens White Trainers is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£125K/yr635K searches / yr
90-day growth
+65.1%search demand this quarter
Competition
16%top-5 click share · 33 brands · 91 sellers

Flapen Score

Mens White Trainers against its category

The dotted line is the Fashion average. Past it, Mens White Trainers is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens White Trainers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens White Trainers 635K times last year and spent an estimated £125K. The top 5 brands take 70% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
+65.1%
Conversion, latest week
0.7%
Market size, estimated
£125Ka year
Peak month
July2.0× the quietest month
Top search term
mens white trainers190K searches a year

02 · Price

A sale here is worth £26.60.

Listings sell for £26.60 on average, from £9.03 to £52.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £26.60 that is £0 to £3K a year per listing.

Average price
£26.60inside the $15 to $100 sweet spot
Price range
£9.03–£52.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #317 within Shoes. It carries 5,796 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
7.8%
Average rank
#317in Shoes
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,796per listing
Listings tracked
151

04 · Newcomers

Amazon counts 5 of last year's 51 launches as successful.

51 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
51
Successful launches
5Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mens White Trainers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

91

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

16%

Top 20: 39%

Open market

27%

  • adidas31%
  • ANALEAF13%
  • Tommy Hilfiger11%
  • Bruno Marc8%
  • PUMA7%
  • FUJEAK3%

Demand

Mens White Trainers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Mens White Trainers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens white trainers190K/yr
  • white trainers men172K/yr
  • white mens trainers32K/yr
  • white shoes men36K/yr
  • white sneakers mens26K/yr
  • white adidas trainers men21K/yr
  • adidas white trainers mens15K/yr
  • white leather trainers men14K/yr
  • mens white trainers size 915K/yr
  • mens white trainers size 1012K/yr

Reviews and returns

What reviews say buyers love and hate about Mens White Trainers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.19

Didnt fit

Too tight

Too small

Quality-Overall14%−0.10

These trainers are not well made at all

Absolutely rubbish

Low quality

Comfort-Overall8%+1.28

not comfortable

Odd shape, uncomfortable

starting to get uncomfortable

Durability3%−0.05

Barely lasted a month

Lasted only 7 weeks before breaking

Color3%

Not white, cream

They are very white though

They are not white

Love

Comfort-Overall26%+1.28

Nice and comfy

comfortable to wear

comfortable shoes

Value For Money19%+2.03

Good for the price

Value for Money

Great value

Size-Overall17%−0.19

Fit well

Fit true to size

size 13 fits me perfectly

Quality-Overall11%−0.10

Good quality and comfortable shoes

Fantastic quality

Good quality trainer

Exercise/Sports Suitability4%

Ideal for walking

Adequate for running

Really Comfortable and best for the running and workout

Return

4.3% Return rate 77% Fixable by listing

Size-Overall45%▇▇▇███

Didnt fit

Too tight

Too small

Feet Fit14%▆▇███▆
Width7%▂▆███▇

Way too narrow

the overall width feels much narrower

Color5%█▂▂▇▆▅

Not white, cream

They are very white though

They are not white

Comfort-Overall5%█▄▇▄▆█

not comfortable

Odd shape, uncomfortable

starting to get uncomfortable

FAQ

Common Mens White Trainers questions

Answered from the same tracked data.