How competitive is the Mens White Trainers niche on Amazon United Kingdom?

33 brands and 91 sellers compete in Mens White Trainers on Amazon United Kingdom. The top 5 Mens White Trainers products take 16% of clicks and its top 5 brands hold 70% of demand.

What do buyers complain about in Mens White Trainers?

Mens White Trainers buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Comfort-Overall, the themes mined from the niche's reviews. Its return rate is 4.3%.

What does it cost to enter the Mens White Trainers niche?

Mens White Trainers sells for £26.60 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.03–£52.69. The average incumbent carries 5,796 reviews — the moat a new listing must climb.

Mens White Trainers

Mens White Trainers shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Mens White Trainers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens White Trainers is a £125K/yr Amazon United Kingdom market (635K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.

Mens White Trainers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +65.1% over the last 90 days and 0.7% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr5K

Search volume / yr+65.1%635K

Conversion rate0.7%

Avg price£26.60

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers33 · 91

Top-5 product click share16%

Open market30%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 151 products

Top Mens White Trainers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ANALEAF Mens Casual Trainers Dress Shoes Breathable Fashion Sneakers White

Price: £32.24
Rating: 4.3/5
Reviews: 159
Age: 1y ago

Bruno Marc Mens Casual Trainers Dress Sneakers Skate Shoes Size 12 White SBFS211M

Price: £24.26
Rating: 4.4/5
Reviews: 8,900
Age: 5y ago

adidas Unisex VS Pace 2.0 Shoes Cloud White/Cloud White/Cloud White 9 UK

Price: £25.21
Rating: 4.6/5
Reviews: 11,081
Age: 3y ago

adidas Mens Court Casual Trainers White 8 (42)

Price: £18.37
Rating: 4.6/5
Reviews: 2,967
Age: 2y ago

Tommy Hilfiger Mens Vulcanised Trainers White (White) 9

Price: £27.93
Rating: 4.4/5
Reviews: 17,484
Age: 2y ago

Newest

by launch date

adidas Unisex VS Pace 2.0 Shoes Cloud White/Core Black/Cloud White 9 UK

Price: £24.57
Rating: 4.6/5
Reviews: 11,081
Age: 1mo ago

ANALEAF Mens Trainers Lace-Up Casual Shoes Dress Sneaker White

Price: £32.69
Rating: 5.0/5
Reviews: 4
Age: 3mo ago

ANALEAF Mens Casual Trainers Lace-Up Sneaker Dress Shoes White

Price: £30.07
Rating: 4.4/5
Reviews: 18
Age: 3mo ago

Puma Smash V2 L Unisex Adults Low-Top Sneakers White (Puma White-Puma 07) 8 UK (42 EU)

Price: £22.79
Rating: 4.3/5
Reviews: 101,273
Age: 6mo ago

ANALEAF Mens Trainers Lace-Up Sneaker All-Day Wear Shoes White

Price: £30.88
Rating: 4.8/5
Reviews: 14
Age: 9mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

16%

Top 20: 39%

Open market

27%

adidas31%
ANALEAF13%
Tommy Hilfiger11%
Bruno Marc8%
PUMA7%
FUJEAK3%

Mens White Trainers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume635KCVR0.7%Products151Brands33Top 5 Brands70%OOS Rate7.8%Rating4.3★Reviews5,796Avg BSR#317

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Top Mens White Trainers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens white trainers190K/yr +71.9%0.3% conv.
white trainers men172K/yr +64.4%0.4% conv.
white mens trainers32K/yr +82.7%0.4% conv.
white shoes men36K/yr +63.1%0.3% conv.
white sneakers mens26K/yr +36.0%0.2% conv.
white adidas trainers men21K/yr +58.2%0.5% conv.
adidas white trainers mens15K/yr +57.4%0.5% conv.
white leather trainers men14K/yr +77.2%0.2% conv.
mens white trainers size 915K/yr +76.5%0.6% conv.
mens white trainers size 1012K/yr +71.5%0.5% conv.

What reviews say buyers love and hate about Mens White Trainers

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Comfort-Overall26%

“Nice and comfy”

Value For Money19%

“Good for the price”

Size-Overall17%

“Fit well”

Quality-Overall11%

“Good quality and comfortable shoes”

Exercise/Sports Suitability4%

“Ideal for walking”

What buyers complain about

69% of reviews

Size-Overall32%

“Didnt fit”

Quality-Overall14%

“These trainers are not well made at all”

Comfort-Overall8%

“not comfortable”

Durability3%

“Barely lasted a month”

Color3%

“Not white, cream”

Mens White Trainers return rate & reasons

Why buyers send it back, as a share of all return requests.

4.3%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

45%

2Feet Fit

14%

3Width

4Color

5Comfort-Overall

Common Mens White Trainers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens White Trainers 58/100 on Amazon United Kingdom — Worth a look. The niche generates £125K/yr across 151 tracked products. 5 of 51 products launched in the last 360 days are still selling. Search demand moved +65.1% over the last 90 days.