How competitive is the Mens White Shoes niche on Amazon United Kingdom?

8 brands and 41 sellers compete in Mens White Shoes on Amazon United Kingdom. The top 5 Mens White Shoes products take 24% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Mens White Shoes?

Mens White Shoes buyers on Amazon United Kingdom complain most about Size-Overall, Durability, Comfort-Overall, the themes mined from the niche's reviews. Its return rate is 4.2%.

What does it cost to enter the Mens White Shoes niche?

Mens White Shoes sells for £46.70 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.85–£172.30. The average incumbent carries 3,677 reviews — the moat a new listing must climb.

Mens White Shoes

brand-locked demand (top 5 brands take 98% of clicks) — Mens White Shoes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mens White Shoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens White Shoes is a £68K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.

Mens White Shoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.2% over the last 90 days and 0.4% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr1K

Search volume / yr+16.2%347K

Conversion rate0.4%

Avg price£46.70

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers8 · 41

Top-5 product click share24%

Open market2%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 85 products

Top Mens White Shoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tommy Hilfiger Mens Vulcanised Trainers Blue (Midnight) 9

Price: £35.91
Rating: 4.4/5
Reviews: 17,484
Age: 2y ago

Tommy Hilfiger Mens Essential Leather Detail Vulcanised Trainers White (White) 9

Price: £43.65
Rating: 4.3/5
Reviews: 1,828
Age: 3y ago

Tommy Hilfiger Mens Vulcanised Trainers White (White) 10

Price: £27.07
Rating: 4.4/5
Reviews: 17,484
Age: 9y ago

Tommy Hilfiger Mens Corporate Knit Rib Runner Trainers White (White) 9

Price: £50.70
Rating: 4.6/5
Reviews: 3,057
Age: 6y ago

Lacoste Mens Shot Trainers White/Navy 7

Price: £52.24
Rating: 4.3/5
Reviews: 148
Age: 1y ago

Newest

by launch date

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 9 UK

Price: £25.83
Rating: 4.6/5
Reviews: 49,047
Age: 1mo ago

Lacoste 49SMA0081 POWERCOURT Low-Cut Sneakers Men White

Price: £59.72
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

Tommy Hilfiger Mens Court Trainers Icon Light in Leather White (White) 8

Price: £41.10
Rating: 4.1/5
Reviews: 265
Age: 1y ago

Tommy Hilfiger Men TH Basket CORE LITE LTH FM0FM05713 Low Top White (White) 40

Price: £47.22
Rating: 4.4/5
Reviews: 136
Age: 1y ago

Tommy Hilfiger Men Runner ICON Mix FM0FM05679 Low Top Grey (Universal Grey) 45

Price: £42.22
Rating: 4.6/5
Reviews: 282
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

24%

Top 20: 53%

Open market

Tommy Hilfiger65%
Lacoste23%
adidas8%
BOSS2%
Tommy Jeans1%
NAVYSPORT1%
Open — no brand owns it (2 brands, 1%)

Mens White Shoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume347KCVR0.4%Products85Brands8Top 5 Brands98%OOS Rate11.2%Rating4.4★Reviews3,677Avg BSR#1,606

Peak months: Jul · busiest ÷ quietest = 1.8×

Top Mens White Shoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tommy hilfiger mens trainers81K/yr +38.4%0.3% conv.
lacoste trainers mens84K/yr +13.4%0.1% conv.
tommy hilfiger mens shoes39K/yr -16.0%0.3% conv.
lacoste shoes men23K/yr +11.0%0.1% conv.
tommy hilfiger trainers20K/yr +13.6%0.2% conv.
lacoste trainers16K/yr +74.0%0.2% conv.
mens lacoste trainers17K/yr -0.7%0.1% conv.
mens designer trainers15K/yr +25.1%0.0% conv.
mens tommy hilfiger trainers11K/yr +15.4%0.2% conv.
lacoste mens trainers9K/yr +67.6%0.0% conv.

What reviews say buyers love and hate about Mens White Shoes

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money26%

“Great value for money”

Comfort-Overall25%

“Really comfy”

Size-Overall16%

“Good fit”

Quality-Overall15%

“Good quality stylish shoes”

Advertised Vs Actual Product4%

“Just what I expected”

What buyers complain about

83% of reviews

Size-Overall23%

“Quite narrow fitting”

Durability13%

“Probably won't last if you wear them all day every day”

Comfort-Overall13%

“Comfy, I dont think I would have paid full price for them tho, £86 for whats essentially plimsolls with a name is way too steep”

Material Quality13%

“Fabric coming apart already”

Quality-Overall6%

“awful quality and not good value at £2 a wear”

Mens White Shoes return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

44%

2Feet Fit

11%

3Width

4Comfort-Overall

5Advertised Vs Actual Product

Common Mens White Shoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens White Shoes 41/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 85 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved +16.2% over the last 90 days.