Mens White Shoes
FailThe top 5 brands take 98% of clicks, so Mens White Shoes is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £68K/yr347K searches / yr
- 90-day growth
- +16.2%search demand this quarter
- Competition
- 24%top-5 click share · 8 brands · 41 sellers
Flapen Score
Mens White Shoes against its category
The dotted line is the Fashion average. Past it, Mens White Shoes is stronger. Inside it, weaker.
Market
The Mens White Shoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens White Shoes 347K times last year and spent an estimated £68K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 347K
- Growth, 90 days vs prior 90
- +16.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £68Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- tommy hilfiger mens trainers81K searches a year
02 · Price
A sale here is worth £46.70.
Listings sell for £46.70 on average, from £7.85 to £172.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £46.70 that is £0 to £5K a year per listing.
- Average price
- £46.70inside the $15 to $100 sweet spot
- Price range
- £7.85–£172.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,606 within Shoes. It carries 3,677 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 78%
- Out of stock, average day
- 11.2%
- Average rank
- #1,606in Shoes
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,677per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Mens White Shoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tommy Hilfiger Mens Vulcanised Trainers Blue (Midnight) 9
- Price
- £35.91
- Rating
- 4.4/5
- Reviews
- 17,484
- Age
- 2y ago

Tommy Hilfiger Mens Essential Leather Detail Vulcanised Trainers White (White) 9
- Price
- £43.65
- Rating
- 4.3/5
- Reviews
- 1,828
- Age
- 3y ago

Tommy Hilfiger Mens Vulcanised Trainers White (White) 10
- Price
- £27.07
- Rating
- 4.4/5
- Reviews
- 17,484
- Age
- 9y ago

Tommy Hilfiger Mens Corporate Knit Rib Runner Trainers White (White) 9
- Price
- £50.70
- Rating
- 4.6/5
- Reviews
- 3,057
- Age
- 6y ago

Lacoste Mens Shot Trainers White/Navy 7
- Price
- £52.24
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 1y ago
Trending
90-day click momentum
Tommy Hilfiger Mens Court Trainers Icon Light in Leather White (White) 8
- Price
- £41.10
- Rating
- 4.1/5
- Reviews
- 265
- Age
- 1y ago

Tommy Hilfiger Mens Vulcanised Trainers White (White) 10
- Price
- £27.07
- Rating
- 4.4/5
- Reviews
- 17,484
- Age
- 9y ago

Tommy Hilfiger Mens Elegant Basket Core Court Trainers Blue (Desert Sky) 9
- Price
- £43.18
- Rating
- 4.6/5
- Reviews
- 347
- Age
- 2y ago

Lacoste Mens Shot Trainers White/Navy 7
- Price
- £52.24
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 1y ago

Lacoste Mens L001 0321 1 Sma Sneakers Wht Nvy Red 9 UK
- Price
- £51.86
- Rating
- 4.6/5
- Reviews
- 559
- Age
- 5y ago
Newest
by launch date
adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 9 UK
- Price
- £25.83
- Rating
- 4.6/5
- Reviews
- 49,047
- Age
- 1mo ago

Lacoste 49SMA0081 POWERCOURT Low-Cut Sneakers Men White
- Price
- £59.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Tommy Hilfiger Mens Court Trainers Icon Light in Leather White (White) 8
- Price
- £41.10
- Rating
- 4.1/5
- Reviews
- 265
- Age
- 1y ago

Tommy Hilfiger Men TH Basket CORE LITE LTH FM0FM05713 Low Top White (White) 40
- Price
- £47.22
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 1y ago

Tommy Hilfiger Men Runner ICON Mix FM0FM05679 Low Top Grey (Universal Grey) 45
- Price
- £42.22
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
8 flat
Sellers
41
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
24%
Top 20: 53%
Open market
1%
- Tommy Hilfiger65%
- Lacoste23%
- adidas8%
- BOSS2%
- Tommy Jeans1%
- NAVYSPORT1%
- Open — no brand owns it (2 brands, 1%)
Demand
Mens White Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Mens White Shoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tommy hilfiger mens trainers81K/yr
- lacoste trainers mens84K/yr
- tommy hilfiger mens shoes39K/yr
- lacoste shoes men23K/yr
- tommy hilfiger trainers20K/yr
- lacoste trainers16K/yr
- mens lacoste trainers17K/yr
- mens designer trainers15K/yr
- mens tommy hilfiger trainers11K/yr
- lacoste mens trainers9K/yr
Reviews and returns
What reviews say buyers love and hate about Mens White Shoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite narrow fitting
Possibly a bit big for a 7
Need larger size
Probably won't last if you wear them all day every day
The soul came off after about 25 wears
Comfy, I dont think I would have paid full price for them tho, £86 for whats essentially plimsolls with a name is way too steep
Fabric coming apart already
The material seemed a little plasticky to the touch
awful quality and not good value at £2 a wear
Rubbish quality
Love
Great value for money
Fantastic price
Worth it
Really comfy
comfortable to wear
Very comfortable on your feet
Good fit
Size appear as expected and fit
The size was great really comfortable
Good quality stylish shoes
Good quality trainers
Fantastic quality
Just what I expected
Exactly as described very happy
Return
4.2% Return rate 73% Fixable by listing
Quite narrow fitting
Possibly a bit big for a 7
Need larger size
Comfy, I dont think I would have paid full price for them tho, £86 for whats essentially plimsolls with a name is way too steep
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens White Shoes questions
Answered from the same tracked data.









