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Mens White Shoes

Fail

The top 5 brands take 98% of clicks, so Mens White Shoes is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£68K/yr347K searches / yr
90-day growth
+16.2%search demand this quarter
Competition
24%top-5 click share · 8 brands · 41 sellers

Flapen Score

Mens White Shoes against its category

The dotted line is the Fashion average. Past it, Mens White Shoes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens White Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens White Shoes 347K times last year and spent an estimated £68K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
0.4%
Market size, estimated
£68Ka year
Peak month
July1.8× the quietest month
Top search term
tommy hilfiger mens trainers81K searches a year

02 · Price

A sale here is worth £46.70.

Listings sell for £46.70 on average, from £7.85 to £172.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £46.70 that is £0 to £5K a year per listing.

Average price
£46.70inside the $15 to $100 sweet spot
Price range
£7.85–£172.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,606 within Shoes. It carries 3,677 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
78%
Out of stock, average day
11.2%
Average rank
#1,606in Shoes
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,677per listing
Listings tracked
85

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mens White Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

41

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

24%

Top 20: 53%

Open market

1%

  • Tommy Hilfiger65%
  • Lacoste23%
  • adidas8%
  • BOSS2%
  • Tommy Jeans1%
  • NAVYSPORT1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Mens White Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Mens White Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy hilfiger mens trainers81K/yr
  • lacoste trainers mens84K/yr
  • tommy hilfiger mens shoes39K/yr
  • lacoste shoes men23K/yr
  • tommy hilfiger trainers20K/yr
  • lacoste trainers16K/yr
  • mens lacoste trainers17K/yr
  • mens designer trainers15K/yr
  • mens tommy hilfiger trainers11K/yr
  • lacoste mens trainers9K/yr

Reviews and returns

What reviews say buyers love and hate about Mens White Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.05

Quite narrow fitting

Possibly a bit big for a 7

Need larger size

Durability13%−0.12

Probably won't last if you wear them all day every day

The soul came off after about 25 wears

Comfort-Overall13%+1.67

Comfy, I dont think I would have paid full price for them tho, £86 for whats essentially plimsolls with a name is way too steep

Material Quality13%−0.12

Fabric coming apart already

The material seemed a little plasticky to the touch

Quality-Overall6%+0.75

awful quality and not good value at £2 a wear

Rubbish quality

Love

Value For Money26%+1.38

Great value for money

Fantastic price

Worth it

Comfort-Overall25%+1.67

Really comfy

comfortable to wear

Very comfortable on your feet

Size-Overall16%−0.05

Good fit

Size appear as expected and fit

The size was great really comfortable

Quality-Overall15%+0.75

Good quality stylish shoes

Good quality trainers

Fantastic quality

Advertised Vs Actual Product4%+0.32

Just what I expected

Exactly as described very happy

Return

4.2% Return rate 73% Fixable by listing

Size-Overall44%▅▄▅▇█▇

Quite narrow fitting

Possibly a bit big for a 7

Need larger size

Feet Fit11%▆█▆▆█▄
Width8%▁█▃▃▄▃
Comfort-Overall6%▄▇▄█▁▆

Comfy, I dont think I would have paid full price for them tho, £86 for whats essentially plimsolls with a name is way too steep

Advertised Vs Actual Product5%█▅▂▃▃▂

FAQ

Common Mens White Shoes questions

Answered from the same tracked data.