mens white shoes
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£46.70avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£7.85–£172.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,677.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad£68K£68K/yr · 347K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mens white shoes is a £68K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens white shoes market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £47K–£58K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,606
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 66%
- Out of stock
- 11.2%
- Avg brand age
- 47 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
8 flat
Sellers
41
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
24%
Top 20: 53%
Open market
1%
- Tommy Hilfiger65%
- Lacoste23%
- adidas8%
- BOSS2%
- Tommy Jeans1%
- NAVYSPORT1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top mens white shoes search terms
- tommy hilfiger mens trainers81K/yr
- lacoste trainers mens84K/yr
- tommy hilfiger mens shoes39K/yr
- lacoste shoes men23K/yr
- tommy hilfiger trainers20K/yr
- lacoste trainers16K/yr
- mens lacoste trainers17K/yr
- mens designer trainers15K/yr
- mens tommy hilfiger trainers11K/yr
- lacoste mens trainers9K/yr
Top mens white shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tommy Hilfiger Mens Vulcanised Trainers Blue (Midnight) 9
Tommy Hilfiger£35.914.4★17,484 rev
Tommy Hilfiger Mens Essential Leather Detail Vulcanised Trainers White (White) 9
Tommy Hilfiger£43.654.3★1,828 rev
Tommy Hilfiger Mens Vulcanised Trainers White (White) 10
Tommy Hilfiger£27.074.4★17,484 rev
Tommy Hilfiger Mens Corporate Knit Rib Runner Trainers White (White) 9
Tommy Hilfiger£50.704.6★3,057 rev
Lacoste Mens Shot Trainers White/Navy 7
Lacoste£52.244.3★148 rev
Newest
by launch date
adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 9 UK
adidas£25.8349,047 rev
Lacoste 49SMA0081 POWERCOURT Low-Cut Sneakers Men White
Lacoste£59.721 rev
Tommy Hilfiger Mens Court Trainers Icon Light in Leather White (White) 8
Tommy Hilfiger£41.10265 rev
Tommy Hilfiger Men TH Basket CORE LITE LTH FM0FM05713 Low Top White (White) 40
Tommy Hilfiger£47.22136 rev
Tommy Hilfiger Men Runner ICON Mix FM0FM05679 Low Top Grey (Universal Grey) 45
Tommy Hilfiger£42.22282 rev
Trending
90-day click momentumTommy Hilfiger Mens Court Trainers Icon Light in Leather White (White) 8
Tommy Hilfiger£41.104.1★
Tommy Hilfiger Mens Vulcanised Trainers White (White) 10
Tommy Hilfiger£27.074.4★
Tommy Hilfiger Mens Elegant Basket Core Court Trainers Blue (Desert Sky) 9
Tommy Hilfiger£43.184.6★
Lacoste Mens Shot Trainers White/Navy 7
Lacoste£52.244.3★
Lacoste Mens L001 0321 1 Sma Sneakers Wht Nvy Red 9 UK
Lacoste£51.864.6★
What buyers say about mens white shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“Really comfy”
“Good fit”
“Good quality stylish shoes”
“Just what I expected”
“Very stylish footwear and great comfort”
“Awesome for everyday day use”
“The materials seem well made for the price, and the stitching and finish look neat”
“Comfortable lightweight trainers”
“Also very durable”
What buyers complain about
“Quite narrow fitting”
“Probably won't last if you wear them all day every day”
“Comfy, I dont think I would have paid full price for them tho, £86 for whats essentially plimsolls with a name is way too steep”
“Fabric coming apart already”
“awful quality and not good value at £2 a wear”
“the fabric is already coming apart as the ankle on the left shoe”
“Bit thin”
“Not all black”
Top return reasons
Common questions
- Is mens white shoes profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 85 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the mens white shoes niche?
- 8 brands and 41 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in mens white shoes?
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 4.2%.
- When does demand for mens white shoes peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the mens white shoes niche?
- Listings span £7.85–£172.30; the average listing price is £46.70 (sweet spot $15–$100). The average incumbent carries 3,677 reviews — the moat a new listing must climb.