mens waistcoats
Skip itHigh returns (10.5%) — this niche doesn't clear our bar today.
Avg price
Great£16.94avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.11–£22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,432.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 663K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United Kingdom niche tracking, mens waistcoats is a £62K/yr Amazon United Kingdom market (663K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens waistcoats market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.3%
- Avg brand age
- 47 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
13
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
43%
Top 20: 78%
Open market
10%
- HISDERN44%
- AUYAO14%
- Enlision10%
- BSBUY9%
- Solovedress7%
- AeoTeokey5%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Top mens waistcoats search terms
- waistcoats for men158K/yr
- mens waistcoat69K/yr
- waistcoat70K/yr
- mens waistcoats uk68K/yr
- mens waistcoats61K/yr
- black waistcoat men42K/yr
- black waistcoat22K/yr
- waist coats for men uk19K/yr
- tweed waistcoat men24K/yr
- brown waistcoat24K/yr
Top mens waistcoats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hisdern Mens Formal Wedding Party Cotton Waistcoat Solid Color Vest Black XS(Chest 36 inch)
HISDERN£16.804.3★7,629 rev
BSBUY Mens Black Waistcoat Wedding Party Fit Vest Suit V-Neck Suit Vest Button-up for Waiters Bar Staff(L)
BSBUY£8.384.1★663 rev
AUYAO Mens Waistcoat Solid Colour Suit Vest Wedding Party Fit Vest Suit 1920s Mens Costume Formal Mens Suits & Blazers Mens Fancy Dress Costume Mens V-Neck Suit Vest Button-up Waistcoat(XXL)
AUYAO£7.114.0★32 rev
Enlision Men fts Formal Party Wedding Cotton Waistcoat Solid Color Vest Black XS(Chest 37.5)
Enlision£16.444.4★2,793 rev
HISDERN Black Waistcoat Men Formal Solid Color Waistcoats Classic Casual Business Wedding Party Cotton Suit Vest With Pockets XS
HISDERN£16.024.3★2,035 rev
Newest
by launch dateAUYAO Mens Waistcoat Solid Colour Suit Vest Wedding Party Fit Vest Suit 1920s Mens Costume Formal Mens Suits & Blazers Mens Fancy Dress Costume Mens V-Neck Suit Vest Button-up Waistcoat(XXL)
AUYAO£7.1132 rev
AUYAO Mens Waistcoat Mens Tweed Suit Vest Wedding Party Fit Vest Suit 1920s Mens Costume Mens Suits & Blazers Mens Fancy Dress Costume V-Neck Suit Vest Button-up Herringbone Waistcoat(Khaki-M)
AUYAO£10.3579 rev
AUYAO Mens Waistcoat Mens Tweed Suit Vest Wedding Party Fit Vest Suit 1920s Mens Costume Mens Suits & Blazers Mens Fancy Dress Costume V-Neck Suit Vest Button-up Herringbone Waistcoat(Black-XL)
AUYAO£10.0379 rev
AUYAO Mens Black Waistcoat Mens Suit Vest Wedding Party Fit Vest Suit 1920s Mens Costume Mens Suits & Blazers Mens Fancy Dress Costume Mens V-Neck Suit Vest Button-up for Waiters Bar Staff(L)
AUYAO£9.7139 rev
MakingDa Patchwork Waistcoat Mens Casual Vintage Slim Fit V-Neck Single Breasted Waist Coats with Pocket for Wedding Party Business-Green-L
MakingDa£20.4030 rev
Trending
90-day click momentum
Enlision Mens Formal Party Wedding Cotton Waistcoat Solid Color Vest Navy Blue-1 XL(Chest 46.5)
Enlision£18.384.4★
AeoTeokey Classic Mens Wool Tweed Suit Vest Casual Sleeveless Jacket Herringbone Waistcoat for Tuxedos(XS Black)
AeoTeokey£18.364.3★
AUYAO Mens Waistcoat Solid Colour Suit Vest Wedding Party Fit Vest Suit 1920s Mens Costume Formal Mens Suits & Blazers Mens Fancy Dress Costume Mens V-Neck Suit Vest Button-up Waistcoat(XXL)
AUYAO£7.114.0★
Hisdern Mens Paisley Floral Jacquard Waistcoat&Necktie and Pocket Square Vest Suit Set Blue & Pink M(Chest 44inch)
HISDERN£21.014.5★
YourTies Black Red Waistcoat for Men Silk Jacquard Paisley Vest Necktie Pocket Square Cufflinks Party Wedding Formal
YourTies£19.754.6★
What buyers say about mens waistcoats
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality waistcoat”
“Fit excellent”
“Excellent value for money”
“very comfortable”
“Surprisingly good waist coat”
“As described”
“comfortable material”
“Cracking waist coat nice style and material”
“feels sturdy and great for work”
“stretchiness are perfect”
What buyers complain about
“it didn't fit”
“Very cheap quality”
“Cheap quality material”
“it had tear in the seam -”
“To big on the shoulders”
“the sizing had me down as large”
“After a couple of wears it has started to bobble”
“Not super keen on the plastickly fake-leather football buttons”
“cannot as it arrived badly creased”
Top return reasons
Common questions
- Is mens waistcoats profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the mens waistcoats niche?
- 11 brands and 13 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in mens waistcoats?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.5% — above our launch gate.
- When does demand for mens waistcoats peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the mens waistcoats niche?
- Listings span £7.11–£22.52; the average listing price is £16.94 (sweet spot $15–$100). The average incumbent carries 3,432 reviews — the moat a new listing must climb.