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Mens Waistcoats

Fail

Returns run at 10.5% of orders, so Mens Waistcoats is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£62K/yr663K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
43%top-5 click share · 11 brands · 13 sellers

Flapen Score

Mens Waistcoats against its category

The dotted line is the Fashion average. Past it, Mens Waistcoats is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Waistcoats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Waistcoats 663K times last year and spent an estimated £62K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
663K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
0.5%
Market size, estimated
£62Ka year
Peak month
November1.8× the quietest month
Top search term
waistcoats for men158K searches a year

02 · Price

A sale here is worth £16.94.

Listings sell for £16.94 on average, from £7.11 to £22.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.94 that is £0 to £2K a year per listing.

Average price
£16.94inside the $15 to $100 sweet spot
Price range
£7.11–£22.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
10.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #18 within Suits & Blazers. It carries 3,432 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#18in Suits & Blazers
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,432per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mens Waistcoats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

43%

Top 20: 78%

Open market

10%

  • HISDERN44%
  • AUYAO14%
  • Enlision10%
  • BSBUY9%
  • Solovedress7%
  • AeoTeokey5%
  • Open — no brand owns it (5 brands, 10%)

Demand

Mens Waistcoats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Mens Waistcoats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waistcoats for men158K/yr
  • mens waistcoat69K/yr
  • waistcoat70K/yr
  • mens waistcoats uk68K/yr
  • mens waistcoats61K/yr
  • black waistcoat men42K/yr
  • black waistcoat22K/yr
  • waist coats for men uk19K/yr
  • tweed waistcoat men24K/yr
  • brown waistcoat24K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Waistcoats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.13

it didn't fit

Huge

too small

Quality-Overall13%+1.42

Very cheap quality

Poor quality

Material Quality7%−0.12

Cheap quality material

Stitch/Finish/Polish7%−0.10

it had tear in the seam -

Shoulder Fit3%−0.05

To big on the shoulders

Love

Quality-Overall30%+1.42

Excellent quality waistcoat

No complaints

Good quality

Size-Overall23%−0.13

Fit excellent

Great true to size fit

Fits well, looks nice

Value For Money14%+1.32

Excellent value for money

Nice quirky waistcoat for the price

Actually very good for the price

Comfort-Overall8%+0.56

very comfortable

comfortable material

comfortable to wear

Waist High5%+0.60

Surprisingly good waist coat

It is a lovely waistcoat it fitted perfectly very good quality

Return

10.5% Return rate 88% Fixable by listing

Size-Overall69%▇▇▆▇█▇

it didn't fit

Huge

too small

Quality-Overall9%▅▅██▃▃

Very cheap quality

Poor quality

Color5%▄█▄▇▇▄
Waist Fit3%▅▃▄▁▁█

the sizing had me down as large

Material Quality2%▁▅█▂▃▃

Cheap quality material

FAQ

Common Mens Waistcoats questions

Answered from the same tracked data.