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Mens Vests

Pass

Mens Vests scores 67 out of 100, a Pass. Shoppers spend $204K a year here, search demand grew +163.6% this quarter, and returns run at 1.9% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£204K/yr1.8M searches / yr
90-day growth
+163.6%search demand this quarter
Competition
17%top-5 click share · 51 brands · 106 sellers

Flapen Score

Mens Vests against its category

The dotted line is the Fashion average. Past it, Mens Vests is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Vests market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Vests 1.8M times last year and spent an estimated £204K. The top 5 brands take 41% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +163.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+163.6%
Conversion, latest week
0.9%
Market size, estimated
£204Ka year
Peak month
July3.8× the quietest month
Top search term
mens vest tops194K searches a year

02 · Price

A sale here is worth £12.62.

Listings sell for £12.62 on average, from £2.85 to £29.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £12.62 that is £0 to £1K a year per listing.

Average price
£12.62under the $15 to $100 sweet spot
Price range
£2.85–£29.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #60 within Activewear. It carries 4,609 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#60in Activewear
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,609per listing
Listings tracked
157

04 · Newcomers

Amazon counts 3 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mens Vests products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

106

Top-5 brand share

41%

Top 20: 77%

Top-5 click share

17%

Top 20: 37%

Open market

55%

  • FALARY10%
  • Amazon Essentials9%
  • TACVASEN9%
  • Undercover7%
  • ITRAT6%
  • Generic4%

Demand

Mens Vests search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Search terms

Top Mens Vests search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens vest tops194K/yr
  • mens vests289K/yr
  • vests for men uk203K/yr
  • sleeveless tshirt men114K/yr
  • mens vest130K/yr
  • tank top141K/yr
  • tank top men112K/yr
  • vest93K/yr
  • mens tank tops65K/yr
  • mens sleeveless t shirt48K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Vests

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.25

Very long

Too big

Come up very small

Quality-Overall10%+1.64

Cheap

Cheap rubbish

Inferior quality

Thickness6%−0.07

Thin

These are quite thin Fabric

The thinnest material. cotton

Shrinkage Resistance4%

Big shrinkage

They shrink

If it shrinks after its first wash

Material Quality3%

Cheap plastic

The rest is made up of polyester and rayon, which makes for a sweaty experience

The material isnt the highest quality

Love

Quality-Overall23%+1.64

But overall decent tank tops

Brilliant quality

this is a marvellous product well made

Size-Overall20%−0.25

Fit as expected

Fit well

not too tight

Value For Money10%+0.96

Excellent value

Good for money

Reasonably priced

Comfort-Overall7%+0.46

Nice and comfortable

Perfect Combo of Comfort

Comfortable to wear

Color4%

the colours are vibrant

The colours are also great

the colour is lovely

Return

1.9% Return rate 79% Fixable by listing

Size-Overall66%▆▇▇█▇█

Very long

Too big

Come up very small

Quality-Overall7%█▅▅▃▅▄

Cheap

Cheap rubbish

Inferior quality

Material Quality5%▁█▆▃▇▆

Cheap plastic

The rest is made up of polyester and rayon, which makes for a sweaty experience

The material isnt the highest quality

Length3%▆▄▆▄█▅
Thin3%▇█▅▄▄▃

Very thin and see-through

VERY THIN MATERIAL

Straps are very thin

FAQ

Common Mens Vests questions

Answered from the same tracked data.