Is mens vests profitable to sell on Amazon United Kingdom?

The niche generates £204K/yr across 157 tracked products. 3 of 31 products launched in the last 360 days are still selling. 90-day search growth is +163.6%. Flapen's verdict: Worth a look (67/100).

How competitive is the mens vests niche?

51 brands and 106 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in mens vests?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.

When does demand for mens vests peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.8× the quietest.

What does it cost to enter the mens vests niche?

Listings span £2.85–£29.36; the average listing price is £12.62 (sweet spot $15–$100). The average incumbent carries 4,609 reviews — the moat a new listing must climb.

mens vests

Worth a look

Shows demand growing +163.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+163.6%

90-day search growth — must beat 0% to launch

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Good£12.62

avg listing price — sweet spot $15–$100

Price range

Good£2.85–£29.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£204K

£204K/yr · 1.8M searches

Review moat

Bad4,609.31

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mens vests is a £204K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens vests market data

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: £189K–£252K; units × avg price
Conversion rate: 0.9%
Avg BSR: #60
Page quality: 0%
Prime: 98%
Sponsored: 87%
Out of stock: 2.6%
Avg brand age: 46 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

106

Top-5 brand share

41%

Top 20: 77%

Top-5 click share

17%

Top 20: 37%

Open market

55%

FALARY10%
Amazon Essentials9%
TACVASEN9%
Undercover7%
ITRAT6%
Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +163.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Open Trend

Top mens vests search terms

mens vest tops194K/yr +731.4%0.5% conv.
mens vests289K/yr +120.1%0.5% conv.
vests for men uk203K/yr +150.0%0.7% conv.
sleeveless tshirt men114K/yr +305.7%0.3% conv.
mens vest130K/yr +144.7%0.5% conv.
tank top141K/yr +54.5%0.1% conv.
tank top men112K/yr +165.9%0.3% conv.
vest93K/yr +82.6%0.3% conv.
mens tank tops65K/yr +201.9%0.3% conv.
mens sleeveless t shirt48K/yr +357.3%0.3% conv.

All search terms

Top mens vests products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TACVASEN Mens Vests UPF 50+ Tank Top Cotton Gym Top Summer Cooling Vest

TACVASEN£10.094.5★57 rev

Undercover 6 Pack Mens 100% Cotton Jersey Vests White Large

Undercover£10.684.0★879 rev

Undercover 6 Pack Mens 100% Cotton Jersey Vests White Medium

Undercover£10.634.0★879 rev

Teesmen 3pcs Tank Top for Men Gym Sleeveless Running Quick Dry Breathable Men Vests Multipack (Multicolor set2-XL)

Teesmen£19.664.5★708 rev

Amazon Essentials Mens Regular-Fit Vest Blue Heather XL

Amazon Essentials£4.674.2★15,159 rev

Newest

by launch date

TACVASEN Mens Vests UPF 50+ Tank Top Cotton Gym Top Summer Cooling Vest

TACVASEN£10.0957 rev

6mo ago

TACVASEN Mens Vests UPF 50+ Cotton Tank Top Summer Gym Sleeveless Tshirt

TACVASEN£10.0653 rev

6mo ago

3 or 5 Pack Sports Tank Top Mens Sleeveless Shirt Fitness Underarm Shirt Quick-Drying Muscle Shirt Breathable Running Shirt Tank Top Gym Functional Shirt Sleeveless Sports Shirt Vests Multipack L

Hioutdoor£15.28489 rev

1y ago

IWOLLENCE Mens Vest Tops Cotton Summer Hawaiian Printed Round Neck Beach Mens Holiday Vests Casual Sleeveless Tshirt Men (Blue Sunset 2 Palms L)

IWOLLENCE£7.92326 rev

1y ago

MLANM Mens Vests Tops Sleeveless Round Neck Rolled Up Casual Loose Tank Tops Lightweight Muscle Gym Summer Mens Sleeveless T-Shirt 100% Polyester Apricot L

MLANM£13.90102 rev

2y ago

What buyers say about mens vests

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“But overall decent tank tops”

Size-Overall20%

“Fit as expected”

Value For Money10%

“Excellent value”

Comfort-Overall7%

“Nice and comfortable”

Color4%

“the colours are vibrant”

Material Quality3%

“The material is soft”

Soft Feel3%

“Lovely soft material”

Exercise/Sports Suitability3%

“Good for the gym and more”

Breathability2%

“breathable”

Warmth2%

“They look like theyll be comfortable for warm days”

What buyers complain about

Size-Overall33%

“Very long”

Quality-Overall10%

“Cheap”

Thickness6%

“Thin”

Shrinkage Resistance4%

“Big shrinkage”

Material Quality3%

“Cheap plastic”

Stretchability/Expandability/Elasticity3%

“Too stretchy for my liking”

Shape/Style2%

“Bad cut”

Comfort-Overall2%

“UNCOMFORTABLE”

Thin2%

“Very thin and see-through”

Advertised Vs Actual Product2%

“Also don't look like the picture”

Top return reasons

Size-Overall66%

Quality-Overall7%

Material Quality5%

Length3%

Thin3%