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Mens Trousers

Fail

Buyers convert on only 0.4% of searches, so Mens Trousers is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£96K/yr1.3M searches / yr
90-day growth
-6.8%search demand this quarter
Competition
18%top-5 click share · 41 brands · 56 sellers

Flapen Score

Mens Trousers against its category

The dotted line is the Fashion average. Past it, Mens Trousers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Trousers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Trousers 1.3M times last year and spent an estimated £96K. The top 5 brands take 68% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
0.4%
Market size, estimated
£96Ka year
Peak month
December1.6× the quietest month
Top search term
mens trousers392K searches a year

02 · Price

A sale here is worth £17.26.

Listings sell for £17.26 on average, from £9.41 to £32.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £17.26 that is £0 to £2K a year per listing.

Average price
£17.26inside the $15 to $100 sweet spot
Price range
£9.41–£32.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #84 within Trousers. It carries 7,701 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
2.3%
Average rank
#84in Trousers
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,701per listing
Listings tracked
126

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mens Trousers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

56

Top-5 brand share

68%

Top 20: 90%

Top-5 click share

18%

Top 20: 46%

Open market

30%

  • Amazon Essentials44%
  • JustSun7%
  • Chums6%
  • YAOHUOLE6%
  • MyShoeStore5%
  • Gillicci2%

Demand

Mens Trousers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mens Trousers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens trousers392K/yr
  • trousers for men241K/yr
  • trousers193K/yr
  • mens casual trousers67K/yr
  • men trousers55K/yr
  • mens cargo joggers41K/yr
  • cargo28K/yr
  • cargo joggers for men uk34K/yr
  • cargo jeans for men uk22K/yr
  • cargo pants for men23K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Trousers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+1.14

Very small fitting not suitable

Even the larger one is tight

Just too big

Quality-Overall15%−0.13

Garbage

Absolutely rubbish

Low quality

Material Quality7%−0.08

The fabric is cheap looking - there is a texture

thin crinkled material

its pure polyester

Length5%−0.03

the zip is quite short

Bit long,

The leg length is longer than described Ed

Pockets/Compartments4%

curled up pockets

Pockets fell apart after a couple weeks

The side pockets do not fasten which I did not like

Love

Size-Overall22%+1.14

Excellent fit

fit as expected

Amazon size recommended - fits great

Quality-Overall17%−0.13

Fine quality, well above what I had expected, very comfortable stretch denim, good value would certainly buy again

good quality and easy to return

Good quality

Value For Money11%+1.31

Good value for money

Good value

Great value

Comfort-Overall11%+0.70

Super comfortable

are great to wear

silky feel is very comfortable

Material Quality5%−0.08

The material is 97% cotton+3% spandex

Feels quality material - fit as described

Good quality thick material nice trousers

Return

6.7% Return rate 71% Fixable by listing

Size-Overall38%▇▇▇█▆▆

Very small fitting not suitable

Even the larger one is tight

Just too big

Waist Fit13%█▇▇██▇
Length9%▇▄▄▄█▆

the zip is quite short

Bit long,

The leg length is longer than described Ed

Material Quality8%▄█▆▆▆▇

The fabric is cheap looking - there is a texture

thin crinkled material

its pure polyester

Thigh Fit7%█▅▇███

FAQ

Common Mens Trousers questions

Answered from the same tracked data.