Mens Towelling Dressing Gown

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

-23.0%

Conversion, latest week

1.1%

Market size, estimated

£69Ka year

Top search term

terry towelling dressing gown44K searches a year

Listings sell for £19.31 on average, from £7.82 to £53.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.31 that is £0 to £2K a year per listing.

Average price

£19.31inside the $15 to $100 sweet spot

Price range

£7.82–£53.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #125 within Nightwear. It carries 892 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

69%

Out of stock, average day

16.9%

Average rank

#125in Nightwear

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

892per listing

Listings tracked

39

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months