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Mens Towelling Dressing Gown

soft demand (-23.0% this quarter) — Mens Towelling Dressing Gown doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 17Growth 13Conversion 14Competition 74Returns 67Price range 83Avg price 86Brand share 55Review moat 65Quality gap 78
This niche Category average

Is Mens Towelling Dressing Gown profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Towelling Dressing Gown is a £69K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 49/100.

Mens Towelling Dressing Gown: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.0% over the last 90 days and 1.1% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr3K
Search volume / yr-23.0%320K
Conversion rate1.1%
Avg price£19.31

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers20 · 25
Top-5 product click share40%
Open market28%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement72%
New entrants (1y)5· 1 succeeded
Avg rating4.3★
Avg reviews892

Top Mens Towelling Dressing Gown products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

25%

  • Umbrella Outdoors25%
  • Graphic Impact23%
  • Star and Stripes15%
  • CICK6%
  • NAUSHA.HOME3%
  • Daisy Dreamer3%

Mens Towelling Dressing Gown demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume320KCVR1.1%Products39Brands20Top 5 Brands72%OOS Rate16.9%Rating4.3★Reviews892Avg BSR#125
18K13KBlack Friday '25Holiday '25Sep '25Nov '25Jan '26Feb '26Apr '26May '26

Top Mens Towelling Dressing Gown search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • terry towelling dressing gown44K/yr
  • mens towelling bathrobes33K/yr
  • toweling bath robes womens27K/yr
  • towelling bath robes for men21K/yr
  • towelling robes23K/yr
  • towelling dressing gown25K/yr
  • womens towelling bathrobes21K/yr
  • towelling robes womens14K/yr
  • mens towelling dressing gown18K/yr
  • cotton bathrobe7K/yr

What reviews say buyers love and hate about Mens Towelling Dressing Gown

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall26%

Fair priced for the quality

Value For Money9%

Excellent value

Size-Overall8%

Fits perfectly

Comfort-Overall7%

Very comfortable

Material Quality6%

Decent quality, thick terry towelling material, looks more high end than I expected for the price point

What buyers complain about

78% of reviews
Size-Overall35%

Far too small

Quality-Overall14%

Poor quality

Material Quality9%

Poor quality cotton

Hard Feel4%

The fabric is rough

Stitch/Finish/Polish4%

Very poor stitching

Mens Towelling Dressing Gown return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Quality-Overall
13%
3Sleeve Fit
4%
4Color
3%
5Length
3%

Common Mens Towelling Dressing Gown questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Towelling Dressing Gown 49/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 39 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -23.0% over the last 90 days.
Mens Towelling Dressing Gown buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 2.3%.