Is mens towelling dressing gown profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 39 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (49/100).

How competitive is the mens towelling dressing gown niche?

20 brands and 25 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in mens towelling dressing gown?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.3%.

What does it cost to enter the mens towelling dressing gown niche?

Listings span £7.82–£53.84; the average listing price is £19.31 (sweet spot $15–$100). The average incumbent carries 892 reviews — the moat a new listing must climb.

mens towelling dressing gown

Skip it

Soft demand (-23.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£19.31

avg listing price — sweet spot $15–$100

Price range

Great£7.82–£53.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good892.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Bad£69K

£69K/yr · 320K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mens towelling dressing gown is a £69K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens towelling dressing gown market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £48K–£58K; units × avg price
Conversion rate: 1.1%
Avg BSR: #125
Page quality: 0%
Prime: 69%
Sponsored: 72%
Out of stock: 16.9%
Avg brand age: 52 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

25%

Umbrella Outdoors25%
Graphic Impact23%
Star and Stripes15%
CICK6%
NAUSHA.HOME3%
Daisy Dreamer3%

Demand

Weekly Amazon search volume, last 43 weeks — -23.0% search growth over the last 90 days.

Open Trend

Top mens towelling dressing gown search terms

terry towelling dressing gown44K/yr -19.1%0.6% conv.
mens towelling bathrobes33K/yr -6.6%0.6% conv.
toweling bath robes womens27K/yr -24.4%0.4% conv.
towelling bath robes for men21K/yr -35.8%0.7% conv.
towelling robes23K/yr -16.1%0.2% conv.
towelling dressing gown25K/yr -23.5%0.2% conv.
womens towelling bathrobes21K/yr -34.0%0.4% conv.
towelling robes womens14K/yr -27.7%0.3% conv.
mens towelling dressing gown18K/yr -31.6%0.4% conv.
cotton bathrobe7K/yr +1.3%0.3% conv.

All search terms

Top mens towelling dressing gown products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe

Graphic Impact£23.444.1★382 rev

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha L Regular Regular Grey)

Umbrella Outdoors£18.364.2★351 rev

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha S Regular Regular White)

Umbrella Outdoors£16.044.2★351 rev

Unisex Egyptian Cotton Super Soft Luxury Velour Towelling Terry Dressing Gown Nightwear With Big Pockets And Belt Soft Housecoat Bathrobe

Star and Stripes£20.454.3★481 rev

Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe

Graphic Impact£23.574.1★382 rev

Newest

by launch date

BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)

BURAKH£7.8220 rev

1mo ago

Stylo Online Unisex 100% Egyptian Cotton Luxury Towelling Bathrobe Super Soft Hooded Dressing Gown with Belt & Pockets Terry Towel Housecoat Nightwear Loungewear Robe Hood Blue One Size

Stylo Online£13.297 rev

8mo ago

GC GAVENO CAVAILIA Terry Bathrobe Men Women | Shawl Collar Flannel Bath Robes for Men Ladies | Terry Towelling Dressing Gowns Womens Bath Robe Spa Hotel Nightwear Burgundy

GC GAVENO CAVAILIA£13.673 rev

9mo ago

Unisex Egyptian Cotton Bath Robe 100% Luxury Terry Towelling Dressing Gown Soft Hooded or Shawl Neck Loungewear Housecoat for Men Women- Shawal Pink

Generic£16.8561 rev

10mo ago

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha L Regular Regular Grey)

Umbrella Outdoors£18.36351 rev

1y ago

What buyers say about mens towelling dressing gown

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Fair priced for the quality”

Value For Money9%

“Excellent value”

Size-Overall8%

“Fits perfectly”

Comfort-Overall7%

“Very comfortable”

Material Quality6%

“Decent quality, thick terry towelling material, looks more high end than I expected for the price point”

Soft Feel5%

“Lovely soft fabric”

Warmth5%

“This is warm and comfortable and well made”

Advertised Vs Actual Product4%

“Exactly as I wanted”

Absorbency3%

“its highly absorbent”

Color3%

“a lovely colour”

What buyers complain about

Size-Overall35%

“Far too small”

Quality-Overall14%

“Poor quality”

Material Quality9%

“Poor quality cotton”

Hard Feel4%

“The fabric is rough”

Stitch/Finish/Polish4%

“Very poor stitching”

Thickness3%

“Not that thick”

Durability3%

“it is falling a part”

Absorbency3%

“Not very absorbent”

Shrinkage Resistance1%

“Shrinks when washed”

Hip Fit1%

“not ideal if you have hips as it doesn't quite wrap round far enough”

Top return reasons

Size-Overall55%

Quality-Overall13%

Sleeve Fit4%

Color3%

Length3%

Thin3%

Material Quality2%

Arm Fit2%

Waist Fit2%

Thickness2%

Common questions

Is mens towelling dressing gown profitable to sell on Amazon United Kingdom?: The niche generates £69K/yr across 39 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (49/100).
How competitive is the mens towelling dressing gown niche?: 20 brands and 25 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in mens towelling dressing gown?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.3%.
What does it cost to enter the mens towelling dressing gown niche?: Listings span £7.82–£53.84; the average listing price is £19.31 (sweet spot $15–$100). The average incumbent carries 892 reviews — the moat a new listing must climb.