Mens Thermal Tops

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-63.5%

Conversion, latest week

0.7%

Market size, estimated

£19Ka year

Peak month

November21.0× the quietest month

Top search term

mens base layer tops25K searches a year

Listings sell for £12.95 on average, from £5.77 to £26.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.95 that is £0 to £1K a year per listing.

Average price

£12.95under the $15 to $100 sweet spot

Price range

£5.77–£26.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

4.3%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #217 within Activewear. It carries 2,408 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

92%

Out of stock, average day

10.5%

Average rank

#217in Activewear

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,408per listing

Listings tracked

164

31 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months