mens thermal tops
Skip itSoft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Price range
Good£5.77–£26.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,407.94avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 211K searches
Growth
Bad-63.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens thermal tops is a £19K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens thermal tops market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 89%
- Out of stock
- 10.5%
- Avg brand age
- 47 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
53 rising
Sellers
119
Top-5 brand share
45%
Top 20: 81%
Top-5 click share
13%
Top 20: 36%
Open market
50%
- Niksa11%
- Runhit10%
- FDX9%
- Under Armour7%
- Roadbox7%
- Sillictor5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.0×
Top mens thermal tops search terms
- mens base layer tops25K/yr
- cycling base layer men8K/yr
- baselayer mens12K/yr
- skins for men18K/yr
- mens thermal tops23K/yr
- thermal long sleeve tops men24K/yr
- long sleeve thermal tops mens21K/yr
- thermal shirt men21K/yr
- long sleeve base layer men7K/yr
- baselayer7K/yr
Top mens thermal tops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Niksa Mens Compression Long Sleeve T Shirt Muscle Fit Gym Top 1 Pack Breathable Quick Dry Base Layer for Running Training Cycling Work Slim Crew Neck Active Wear Clothes Black L
Niksa£9.344.2★58 rev
FDX Cool Mesh Base Layer Sleeveless - Men Women Summer Cycling Vest - Ultralight Breathable Anti-Odour Bicycle Skins Tops - Under-Shirts for Running Gym Workout Training Hiking (White X-Large)
FDX£15.054.3★492 rev
Roadbox Mens Compression Base Layer Shirt Long Sleeve Quick Dry Performance Compression Top for Running Gym Workout Black
Roadbox£9.394.4★143 rev
Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M
Runhit£9.284.6★104 rev
Heatwave Pack of 2 Mens Thermal Long Sleeve Top Warm Underwear Baselayer S M L XL XXL Thermals Medium Black
Heatwave Thermalwear£8.464.2★12,020 rev
Newest
by launch dateRunhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M
Runhit£9.28104 rev
Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training L
Runhit£8.80104 rev
Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training XL
Runhit£9.14104 rev
Tigersay Compression Shirt Men Short Sleeve T-Shirt Base Layer Top with Quick Dry Performance for Gym Running Workout & Sports
Tigersay£13.13206 rev
Tigersay Compression Shirt Men Short Sleeve T-Shirt Base Layer Top with Quick Dry Performance for Gym Running Workout & Sports
Tigersay£14.07206 rev
Trending
90-day click momentumFDX Cool Mesh Base Layer Sleeveless - Men Women Summer Cycling Vest - Ultralight Breathable Anti-Odour Bicycle Skins Tops - Under-Shirts for Running Gym Workout Training Hiking (White X-Large)
FDX£15.054.3★
Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M
Runhit£9.284.6★
Tigersay Compression Shirt Men Short Sleeve T-Shirt Base Layer Top with Quick Dry Performance for Gym Running Workout & Sports
Tigersay£13.134.4★
Tigersay Compression Shirt Men Short Sleeve T-Shirt Base Layer Top with Quick Dry Performance for Gym Running Workout & Sports
Tigersay£14.074.4★
Sillictor Mens Thermal Top Long Sleeve Quick Dry Cycling Running Base Layer Mens Ski Underlayer Fleece Compression Sports Hiking Football Training T Shirts High Wicking Muscle Support 3235 Black M
Sillictor£11.794.4★
What buyers say about mens thermal tops
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight either”
“Seems well made”
“Kept me warm”
“Good Value”
“Comfortable”
“Material is good, breathable, stretchy and washes well”
“Does the job”
“comfortable great for the gym its a very perfect tightness nice and breathable and it will keep you warm”
“Lovely quality - so far washing well”
“stretchy”
What buyers complain about
“Very big in size”
“Poor quality”
“Material quality is bad”
“The polyester also feels a little thicker than the lighter weight ones I prefer, so it can feel a touch warmer, not terrible, just noticeable”
“the arm length on them is too short / a couple of inches too short”
“sleeves were too short as well”
“Fitting and compression not great”
“Not made that well the stitches are not good”
“Thin pants”
“Not very comfortable stuff”
Top return reasons
Common questions
- Is mens thermal tops profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 164 tracked products. 0 of 31 products launched in the last 360 days are still selling. 90-day search growth is -63.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the mens thermal tops niche?
- 53 brands and 119 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in mens thermal tops?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.3%.
- When does demand for mens thermal tops peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 21.0× the quietest.
- What does it cost to enter the mens thermal tops niche?
- Listings span £5.77–£26.48; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 2,408 reviews — the moat a new listing must climb.