Skip to content

Mens Thermal Tops

soft demand (-63.5% this quarter) — Mens Thermal Tops doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 5Growth 0Conversion 9Competition 97Returns 34Price range 55Avg price 58Brand share 90Review moat 41Quality gap 60
This niche Category average

Is Mens Thermal Tops profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Thermal Tops is a £19K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Mens Thermal Tops: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -63.5% over the last 90 days and 0.7% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr4K
Search volume / yr-63.5%211K
Conversion rate0.7%
Avg price£12.95

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers53 · 119
Top-5 product click share13%
Open market55%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 164 products

Sponsored placement89%
New entrants (1y)31· 0 succeeded
Avg rating4.4★
Avg reviews2,408

Top Mens Thermal Tops products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

£0£378£756£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 rising

Sellers

119

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

13%

Top 20: 36%

Open market

50%

  • Niksa11%
  • Runhit10%
  • FDX9%
  • Under Armour7%
  • Roadbox7%
  • Sillictor5%

Mens Thermal Tops demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume211KCVR0.7%Products164Brands53Top 5 Brands45%OOS Rate10.5%Rating4.4★Reviews2,408Avg BSR#217
23K18KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.0×

Top Mens Thermal Tops search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens base layer tops25K/yr
  • cycling base layer men8K/yr
  • baselayer mens12K/yr
  • skins for men18K/yr
  • mens thermal tops23K/yr
  • thermal long sleeve tops men24K/yr
  • long sleeve thermal tops mens21K/yr
  • thermal shirt men21K/yr
  • long sleeve base layer men7K/yr
  • baselayer7K/yr

What reviews say buyers love and hate about Mens Thermal Tops

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Size-Overall25%

Not too tight either

Quality-Overall15%

Seems well made

Warmth13%

Kept me warm

Value For Money10%

Good Value

Comfort-Overall10%

Comfortable

What buyers complain about

66% of reviews
Size-Overall33%

Very big in size

Quality-Overall10%

Poor quality

Material Quality5%

Material quality is bad

Thickness4%

The polyester also feels a little thicker than the lighter weight ones I prefer, so it can feel a touch warmer, not terrible, just noticeable

Arm Fit3%

the arm length on them is too short / a couple of inches too short

Mens Thermal Tops return rate & reasons

Why buyers send it back, as a share of all return requests.

4.3%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
69%
2Quality-Overall
4%
3Thin
4%
4Material Quality
3%
5Sleeve Fit
2%

Common Mens Thermal Tops questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Thermal Tops 42/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 164 tracked products. 0 of 31 products launched in the last 360 days are still selling. Search demand moved -63.5% over the last 90 days.
Search demand for Mens Thermal Tops on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 21.0× the quietest.