Mens Thermal Top
soft demand (-86.2% this quarter) — Mens Thermal Top doesn't clear our bar today.
Flapen Score
Is Mens Thermal Top profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Thermal Top is a £31K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.
Mens Thermal Top: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -86.2% over the last 90 days and 1.5% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 124 products
Top Mens Thermal Top products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BENNIES Thermal Underwear Mens Set Mens Thermals Top and Bottoms Long Sleeve Tops Long Johns Thermal Base Layer Thermals Mens Thermal Underwear T Shirt for Winter Ski Sports Black L
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 2,513
- Age
- 1y ago
Heat Stoke Pack of 2 Mens Thermal Long Johns Trouser Warm Base Layer Black Charcoal White S M L XL XXL (BLACK L)
- Price
- £15.33
- Rating
- 4.1/5
- Reviews
- 2,158
- Age
- 4y ago
Deck and Beach Pack of 2 Mens Thermal Long Johns Warm Base Layer Underwear Trousers Soft Cotton-Blend Comfort Fit (UK Alpha XL Regular Regular Black)
- Price
- £8.69
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 8mo ago
Heatwave Pack of 2 Mens Thermal Trousers Long Johns Warm Underwear Baselayer Thermals Medium Black
- Price
- £7.88
- Rating
- 4.2/5
- Reviews
- 16,946
- Age
- 9y ago
Runhit Mens Running Leggings Sports Compression Tights Thermal Base Layer Pants Quick-Dry Trousers for Jogging Golf Yoga Training Black L
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 9mo ago
Trending
90-day click momentum
The Fancy Dress Mens Thermal Underwear Set Base Layer Vest Top Long Johns Set Ultra Soft Thermals Leggings For Winter Skiing Workout LS-Black-XXL
- Price
- £6.96
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago
Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M
- Price
- £9.28
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 9mo ago
Sillictor Mens Thermal Top Long Sleeve Quick Dry Cycling Running Base Layer Mens Ski Underlayer Fleece Compression Sports Hiking Football Training T Shirts High Wicking Muscle Support 3235 Black M
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 2y ago
Runhit Mens Running Leggings with Pockets Gym Compression Pants Sports Tights Thermal Base Layer Trousers for Jogging Golf Cycling Black L
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 9mo ago
Deck and Beach Pack of 2 Mens Thermal Long Johns Warm Base Layer Underwear Trousers Soft Cotton-Blend Comfort Fit (UK Alpha XL Regular Regular Black)
- Price
- £8.69
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 8mo ago
Newest
by launch dateThe Fancy Dress Mens Thermal Underwear Set Base Layer Vest Top Long Johns Set Ultra Soft Thermals Leggings For Winter Skiing Workout LS-Black-XXL
- Price
- £6.96
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago
Deck and Beach Pack of 2 Mens Thermal Long Johns Warm Base Layer Underwear Trousers Soft Cotton-Blend Comfort Fit (UK Alpha XL Regular Regular Black)
- Price
- £8.69
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 8mo ago
Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M
- Price
- £9.28
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 9mo ago
Runhit Mens Running Leggings Sports Compression Tights Thermal Base Layer Pants Quick-Dry Trousers for Jogging Golf Yoga Training Black L
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 9mo ago
Runhit Mens Running Leggings with Pockets Gym Compression Pants Sports Tights Thermal Base Layer Trousers for Jogging Golf Cycling Black L
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
Brands
48 rising
Sellers
80
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
16%
Top 20: 46%
Open market
55%
- Runhit14%
- BENNIES8%
- Roadbox8%
- Heatwave Thermalwear6%
- Sillictor4%
- Molten Creek4%
Mens Thermal Top demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 37.1×
Top Mens Thermal Top search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- thermal leggings men72K/yr
- base layer men12K/yr
- thermal tops men20K/yr
- longjohns for men11K/yr
- mens long johns thermal9K/yr
- ski base layer mens11K/yr
- mens base layers4K/yr
- thermal mens leggings10K/yr
- long johns men6K/yr
- cotton thermals men4K/yr
What reviews say buyers love and hate about Mens Thermal Top
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“keep you warm”
“It fits snugly”
“Excellent product”
“Good Value”
“Very Comfortable”
What buyers complain about
75% of reviews“They are very short”
“Poor quality”
“Thin”
“Not made that well the stitches are not good”
“no to warm like As expected”
Mens Thermal Top return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Thermal Top questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
