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Mens Thermal Top

Fail

Demand is soft, at -86.2% this quarter, so Mens Thermal Top is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£31K/yr163K searches / yr
90-day growth
-86.2%search demand this quarter
Competition
16%top-5 click share · 48 brands · 80 sellers

Flapen Score

Mens Thermal Top against its category

The dotted line is the Fashion average. Past it, Mens Thermal Top is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Thermal Top market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Thermal Top 163K times last year and spent an estimated £31K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -86.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-86.2%
Conversion, latest week
1.5%
Market size, estimated
£31Ka year
Peak month
January37.1× the quietest month
Top search term
thermal leggings men72K searches a year

02 · Price

A sale here is worth £12.89.

Listings sell for £12.89 on average, from £5.97 to £65.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.89 that is £0 to £1K a year per listing.

Average price
£12.89under the $15 to $100 sweet spot
Price range
£5.97–£65.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #158 within Activewear. It carries 3,380 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
90%
Out of stock, average day
30.6%
Average rank
#158in Activewear
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,380per listing
Listings tracked
124

04 · Newcomers

Amazon counts 0 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Mens Thermal Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£622£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

80

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

16%

Top 20: 46%

Open market

55%

  • Runhit14%
  • BENNIES8%
  • Roadbox8%
  • Heatwave Thermalwear6%
  • Sillictor4%
  • Molten Creek4%

Demand

Mens Thermal Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 37.1×

Search terms

Top Mens Thermal Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal leggings men72K/yr
  • base layer men12K/yr
  • thermal tops men20K/yr
  • longjohns for men11K/yr
  • mens long johns thermal9K/yr
  • ski base layer mens11K/yr
  • mens base layers4K/yr
  • thermal mens leggings10K/yr
  • long johns men6K/yr
  • cotton thermals men4K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Thermal Top

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.07

They are very short

Small

Slightly on the large side

Quality-Overall12%

Poor quality

Cheap 😔 quality. Not quality

Average quality

Thickness8%−0.09

Thin

Thinner material, ride up the legs during the day

but they were much thinner than I expected for him skiing

Stitch/Finish/Polish5%−0.07

Not made that well the stitches are not good

As soon as I put the top on the stitches started to come loose

both pairs split down the seams after a week

Warmth5%+1.80

no to warm like As expected

Poor fit and not that warm

Love

Warmth26%+1.80

keep you warm

keep you warm

Nice and Warm

Size-Overall19%−0.07

It fits snugly

Brilliant fit

fits like a glove

Quality-Overall13%

Excellent product

Good quality

Well made

Value For Money9%+1.10

Good Value

Good value for money

Great value

Comfort-Overall8%+0.52

Very Comfortable

Very comfortable to wear

stayed cosy all week

Return

3.5% Return rate 78% Fixable by listing

Size-Overall60%▇▇████

They are very short

Small

Slightly on the large side

Thin3%▆▇▇█▄▆

A bit thin

Thin pants

Material Quality3%▇▅▄▄▁█

Cheap material

Material quality is bad

It's not valuable material

Quality-Overall3%▆█▆▅▁▁

Poor quality

Cheap 😔 quality. Not quality

Average quality

Length3%█▆▄▆▁▁

FAQ

Common Mens Thermal Top questions

Answered from the same tracked data.