mens thermal top
Skip itSoft demand (-86.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Price range
Great£5.97–£65.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.89avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay3,379.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 163K searches
Growth
Bad-86.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens thermal top is a £31K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens thermal top market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 89%
- Out of stock
- 30.6%
- Avg brand age
- 50 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
80
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
16%
Top 20: 46%
Open market
55%
- Runhit14%
- BENNIES8%
- Roadbox8%
- Heatwave Thermalwear6%
- Sillictor4%
- Molten Creek4%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -86.2% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 37.1×
Top mens thermal top search terms
- thermal leggings men72K/yr
- base layer men12K/yr
- thermal tops men20K/yr
- longjohns for men11K/yr
- mens long johns thermal9K/yr
- ski base layer mens11K/yr
- mens base layers4K/yr
- thermal mens leggings10K/yr
- long johns men6K/yr
- cotton thermals men4K/yr
Top mens thermal top products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BENNIES Thermal Underwear Mens Set Mens Thermals Top and Bottoms Long Sleeve Tops Long Johns Thermal Base Layer Thermals Mens Thermal Underwear T Shirt for Winter Ski Sports Black L
BENNIES£14.414.5★2,513 rev
Heat Stoke Pack of 2 Mens Thermal Long Johns Trouser Warm Base Layer Black Charcoal White S M L XL XXL (BLACK L)
Heat Stoke£15.334.1★2,158 rev
Deck and Beach Pack of 2 Mens Thermal Long Johns Warm Base Layer Underwear Trousers Soft Cotton-Blend Comfort Fit (UK Alpha XL Regular Regular Black)
Deck and Beach£8.694.0★22 rev
Heatwave Pack of 2 Mens Thermal Trousers Long Johns Warm Underwear Baselayer Thermals Medium Black
Heatwave Thermalwear£7.884.2★16,946 rev
Runhit Mens Running Leggings Sports Compression Tights Thermal Base Layer Pants Quick-Dry Trousers for Jogging Golf Yoga Training Black L
Runhit£7.364.6★98 rev
Newest
by launch date
The Fancy Dress Mens Thermal Underwear Set Base Layer Vest Top Long Johns Set Ultra Soft Thermals Leggings For Winter Skiing Workout LS-Black-XXL
The Fancy Dress£6.963 rev
Deck and Beach Pack of 2 Mens Thermal Long Johns Warm Base Layer Underwear Trousers Soft Cotton-Blend Comfort Fit (UK Alpha XL Regular Regular Black)
Deck and Beach£8.6922 rev
Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M
Runhit£9.28104 rev
Runhit Mens Running Leggings Sports Compression Tights Thermal Base Layer Pants Quick-Dry Trousers for Jogging Golf Yoga Training Black L
Runhit£7.3698 rev
Runhit Mens Running Leggings with Pockets Gym Compression Pants Sports Tights Thermal Base Layer Trousers for Jogging Golf Cycling Black L
Runhit£8.0691 rev
Trending
90-day click momentumThe Fancy Dress Mens Thermal Underwear Set Base Layer Vest Top Long Johns Set Ultra Soft Thermals Leggings For Winter Skiing Workout LS-Black-XXL
The Fancy Dress£6.964.2★
Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M
Runhit£9.284.6★
Sillictor Mens Thermal Top Long Sleeve Quick Dry Cycling Running Base Layer Mens Ski Underlayer Fleece Compression Sports Hiking Football Training T Shirts High Wicking Muscle Support 3235 Black M
Sillictor£11.794.4★
Runhit Mens Running Leggings with Pockets Gym Compression Pants Sports Tights Thermal Base Layer Trousers for Jogging Golf Cycling Black L
Runhit£8.064.4★
Deck and Beach Pack of 2 Mens Thermal Long Johns Warm Base Layer Underwear Trousers Soft Cotton-Blend Comfort Fit (UK Alpha XL Regular Regular Black)
Deck and Beach£8.694.0★
What buyers say about mens thermal top
What buyers praise and complain about, mined from review topics.What buyers love
“keep you warm”
“It fits snugly”
“Excellent product”
“Good Value”
“Very Comfortable”
“Does the job”
“Material is good, breathable, stretchy and washes well”
“Lightweight thermals”
“Good for use”
“Ideal for cold weather comfort good fit value for money”
What buyers complain about
“They are very short”
“Poor quality”
“Thin”
“Not made that well the stitches are not good”
“no to warm like As expected”
“Cheap material”
“the arm length on them is too short / a couple of inches too short”
“A bit thin”
“Didn't last more than 1 year before splitting all down the back”
“Cant use it”
Top return reasons
Common questions
- Is mens thermal top profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 124 tracked products. 0 of 32 products launched in the last 360 days are still selling. 90-day search growth is -86.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the mens thermal top niche?
- 48 brands and 80 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in mens thermal top?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.5%.
- When does demand for mens thermal top peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 37.1× the quietest.
- What does it cost to enter the mens thermal top niche?
- Listings span £5.97–£65.78; the average listing price is £12.89 (sweet spot $15–$100). The average incumbent carries 3,380 reviews — the moat a new listing must climb.