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Mens Thermal Leggings

Fail

Demand is soft, at -80.6% this quarter, so Mens Thermal Leggings is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£9K/yr148K searches / yr
90-day growth
-80.6%search demand this quarter
Competition
18%top-5 click share · 42 brands · 72 sellers

Flapen Score

Mens Thermal Leggings against its category

The dotted line is the Fashion average. Past it, Mens Thermal Leggings is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Thermal Leggings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Thermal Leggings 148K times last year and spent an estimated £9K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-80.6%
Conversion, latest week
0.5%
Market size, estimated
£9Ka year
Peak month
November41.4× the quietest month
Top search term
mens thermal leggings69K searches a year

02 · Price

A sale here is worth £12.80.

Listings sell for £12.80 on average, from £6.81 to £65.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.80 that is £0 to £1K a year per listing.

Average price
£12.80under the $15 to $100 sweet spot
Price range
£6.81–£65.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #60 within Activewear. It carries 4,244 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
31.8%
Average rank
#60in Activewear
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,244per listing
Listings tracked
116

04 · Newcomers

Amazon counts 0 of last year's 36 launches as successful.

36 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mens Thermal Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£178£356£534£712101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

72

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

18%

Top 20: 48%

Open market

45%

  • Runhit20%
  • Roadbox11%
  • Heatwave Thermalwear9%
  • wirarpa6%
  • BENNIES5%
  • BLOOM BLENDS4%

Demand

Mens Thermal Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 41.4×

Search terms

Top Mens Thermal Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens thermal leggings69K/yr
  • thermal pants for men17K/yr
  • thermal pants8K/yr
  • men thermal leggings11K/yr
  • long johns for men cotton11K/yr
  • mens thermal bottoms9K/yr
  • thermal bottoms for men10K/yr
  • cotton long johns5K/yr
  • thermal bottoms3K/yr
  • thermal leggings men winter3K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Thermal Leggings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.06

Far too small

a bit big

They are very short

Quality-Overall13%

Poor quality

Very poor quality the standard you would expect if they were purchased from the pound shop

Average quality

Thickness7%−0.06

Not as thick

Not as thick as expected

Thinner material, ride up the legs during the day

Thin5%−0.03

A bit thin

Very thin material

Thin pants

Durability4%−0.06

Didn't last more than 1 year before splitting all down the back

groin hung low so found myself hitching them up to squat until a month later had my hands full

ripped after the second use

Love

Warmth25%+2.22

keep you warm

keep you warm

Nice and warm

Quality-Overall16%

Nice quality leggings

Good Quality

Great product

Comfort-Overall14%+1.15

Really comfortable

Comfortable to wear

Comfy as hel

Size-Overall14%−0.06

Brilliant fit

Ordered xl weighing at 13 stone they are perfect

True to size

Value For Money8%+0.50

Good for price

Good value for money

Great value for money

Return

3.0% Return rate 73% Fixable by listing

Size-Overall48%▆▇█▇█▆

Far too small

a bit big

They are very short

Thin5%▆█▇█▁▅

A bit thin

Very thin material

Thin pants

Thigh Fit5%▆█▅▃▃▅
Length4%█▃▇▅█▁
Stitch/Finish/Polish4%▃▂▃▂▃█

both pairs split down the seams after a week

FAQ

Common Mens Thermal Leggings questions

Answered from the same tracked data.