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Mens Thermal Leggings

Fail

Demand is soft, at -80.6% this quarter, so Mens Thermal Leggings is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£9K/yr148K searches / yr
90-day growth
-80.6%search demand this quarter
Competition
18%top-5 click share · 42 brands · 72 sellers

Flapen Score

Mens Thermal Leggings against its category

The dotted line is the Fashion average. Past it, Mens Thermal Leggings is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Thermal Leggings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Thermal Leggings 148K times last year and spent an estimated £9K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-80.6%
Conversion, latest week
0.5%
Market size, estimated
£9Ka year
Peak month
November41.4× the quietest month
Top search term
mens thermal leggings69K searches a year

02 · Price

A sale here is worth £12.80.

Listings sell for £12.80 on average, from £6.81 to £65.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.80 that is £0 to £1K a year per listing.

Average price
£12.80under the $15 to $100 sweet spot
Price range
£6.81–£65.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #60 within Activewear. It carries 4,244 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
31.8%
Average rank
#60in Activewear
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,244per listing
Listings tracked
116

04 · Newcomers

0 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mens Thermal Leggings products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

£0£178£356£534£712101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

72

Est. top-5 brand share

50%

Top 20: 86%

Est. top-5 click share

18%

Top 20: 48%

Open market

45%

  • Runhit20%
  • Roadbox11%
  • Heatwave Thermalwear9%
  • wirarpa6%
  • BENNIES5%
  • BLOOM BLENDS4%

Demand

Mens Thermal Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 41.4×

Search terms

Top Mens Thermal Leggings search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mens thermal leggings69K/yr
  • thermal pants for men17K/yr
  • thermal pants8K/yr
  • men thermal leggings11K/yr
  • long johns for men cotton11K/yr
  • mens thermal bottoms9K/yr
  • thermal bottoms for men10K/yr
  • cotton long johns5K/yr
  • thermal bottoms3K/yr
  • thermal leggings men winter3K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Thermal Leggings

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Warmth”
17%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Far too small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mens Thermal Leggings questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data