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Mens Swimming Briefs

Maybe

The top 5 products take only 20% of clicks. But shoppers spend only $63K a year here, so Mens Swimming Briefs is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£63K/yr174K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
20%top-5 click share · 20 brands · 84 sellers

Flapen Score

Mens Swimming Briefs against its category

The dotted line is the Fashion average. Past it, Mens Swimming Briefs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Swimming Briefs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Swimming Briefs 174K times last year and spent an estimated £63K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
2.2%
Market size, estimated
£63Ka year
Peak month
August1.9× the quietest month
Top search term
jammers swimming trunks men12K searches a year

02 · Price

A sale here is worth £16.46.

Listings sell for £16.46 on average, from £5.90 to £39.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.46 that is £0 to £2K a year per listing.

Average price
£16.46inside the $15 to $100 sweet spot
Price range
£5.90–£39.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #24 within Swim. It carries 1,427 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
5.2%
Average rank
#24in Swim
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,427per listing
Listings tracked
97

04 · Newcomers

Amazon counts 0 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mens Swimming Briefs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

84

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

20%

Top 20: 49%

Open market

24%

  • Speedo30%
  • MY KILOMETRE14%
  • Onvous12%
  • WISMBOX9%
  • SURFEASY6%
  • ADUDVLO5%

Demand

Mens Swimming Briefs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Mens Swimming Briefs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jammers swimming trunks men12K/yr
  • jammers22K/yr
  • mens jammers16K/yr
  • swimming jammers for men16K/yr
  • speedo jammers mens18K/yr
  • swim jammers mens11K/yr
  • speedo jammers12K/yr
  • mens jammers swimming trunks4K/yr
  • swimming jammers9K/yr
  • mens swimming jammers9K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Swimming Briefs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%+0.94

Ridiculously small

Not the best fit

A little tight

Quality-Overall10%−0.12

Poor quality

Expected better quality from this top brand

Incredibly poor quality

Stitch/Finish/Polish5%−0.07

I quality wasnt great as the stitching started coming loose after just a few weeks

The stitching is messy

Stitching came apart immediately

Color3%−0.02

They do fade with time

Colour faded so badly within a month

Wish I had ordered another pair in a different colour

Thigh Fit3%+0.13

snug on legs after hundreds of uses

Pretty tight at the bottom of the legs

Love

Size-Overall27%+0.94

Nice fit and smooth

These are a snug fit

Fit well

Quality-Overall15%−0.12

Good quality and exactly as advertised

Good quality

The quality is reasonable

Comfort-Overall10%+1.16

comfortable to wear

They are very comfortable

is comfortable against the skin

Value For Money10%+1.28

Good value

Excellent value for money

reasonable price

Material Quality4%+0.11

Very thick material looks quality worth the price

Material is good

Made with robust material

Return

5.6% Return rate 94% Fixable by listing

Size-Overall83%██████

Ridiculously small

Not the best fit

A little tight

Thigh Fit3%▁▃██▇▇

snug on legs after hundreds of uses

Pretty tight at the bottom of the legs

Advertised Vs Actual Product2%▆▂▄█▇▃
Quality-Overall2%▆▇██▄▆

Poor quality

Expected better quality from this top brand

Incredibly poor quality

Shape/Style1%▄▄▆▆▂█

FAQ

Common Mens Swimming Briefs questions

Answered from the same tracked data.