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Mens Suits & Blazers

Fail

Returns run at 14.2% of orders, so Mens Suits & Blazers is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£57K/yr524K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
8%top-5 click share · 24 brands · 29 sellers

Flapen Score

Mens Suits & Blazers against its category

The dotted line is the Fashion average. Past it, Mens Suits & Blazers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Suits & Blazers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Suits & Blazers 524K times last year and spent an estimated £57K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
0.4%
Market size, estimated
£57Ka year
Peak month
October2.0× the quietest month
Top search term
blazers for men uk93K searches a year

02 · Price

A sale here is worth £31.25.

Listings sell for £31.25 on average, from £6.42 to £49.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £31.25 that is £0 to £3K a year per listing.

Average price
£31.25inside the $15 to $100 sweet spot
Price range
£6.42–£49.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
14.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #31 within Suits & Blazers. It carries 396 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
89%
Out of stock, average day
15.7%
Average rank
#31in Suits & Blazers
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
396per listing
Listings tracked
257

04 · Newcomers

Amazon counts 0 of last year's 78 launches as successful.

78 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
78
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mens Suits & Blazers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

£0£573£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

29

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

8%

Top 20: 24%

Open market

21%

  • PJ PAUL JONES27%
  • Autsel22%
  • Allthemen15%
  • QUELDRA7%
  • Chums7%
  • COOFANDY2%

Demand

Mens Suits & Blazers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Mens Suits & Blazers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blazers for men uk93K/yr
  • mens blazer80K/yr
  • mens blazers52K/yr
  • mens blazers smart casual35K/yr
  • black blazer men36K/yr
  • suit jackets for men27K/yr
  • mens suit jacket24K/yr
  • black suit jacket25K/yr
  • blazer men20K/yr
  • suit jacket20K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Suits & Blazers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+2.89

Didn't fit

it was too big

Small

Quality-Overall18%−0.43

Trousers badly made

Cheap and tacky

Poor Quality

Material Quality6%−0.30

The polyester material does have a cheap feel

The material feels decent not luxury

NOT LINEN100% COTTON

Value For Money5%+0.23

Its not even worth £1

Money wasted

not worth £8 never mind £28

Arm Fit4%

Plus, my arms were an inch, or 25mm, too short for the sleeves

very tight in the arms

If anything, the arms need to be a little bit bigger, its a little tight

Love

Size-Overall32%+2.89

Very smart fit

Fits perfect

As described fits all right

Quality-Overall16%−0.43

Good quality blazer

looks well made

Good quality

Value For Money15%+0.23

reasonably priced

Excellent value for money

Good value

Material Quality5%−0.30

The blazer is made from 97% polyester and 3% elastane, with a 100% polyester lining

This blazer is made from a soft blend of polyester

Material is fine

Advertised Vs Actual Product4%−0.01

As described

Just like the picture

Like the picture

Return

14.2% Return rate 89% Fixable by listing

Size-Overall59%▇▇█▇██

Didn't fit

it was too big

Small

Quality-Overall5%▄█▇▅▅▅

Trousers badly made

Cheap and tacky

Poor Quality

Material Quality5%█▄▄▃▃▅

The polyester material does have a cheap feel

The material feels decent not luxury

NOT LINEN100% COTTON

Color5%▆▃▄▅▆█

Worst part is the Navy colour advertised is actually grey

Colour not matching

Colour wasnt as silver as the picture

Sleeve Fit4%▄▂▅██▅

sleeves a tad too long

FAQ

Common Mens Suits & Blazers questions

Answered from the same tracked data.