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mens suits & blazers

Skip it

High returns (14.2%) — this niche doesn't clear our bar today.

Market size 14Growth 21Conversion 4Competition 98Returns 0Price range 79Avg price 95Brand share 39Review moat 80Quality gap 95

Competition

Incredible8%

top-5 click share — an open shelf

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£31.25

avg listing price — sweet spot $15–$100

Review moat

Great395.87

avg incumbent reviews — the moat a new listing must climb

Price range

Great£6.42–£49.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Market size

Bad£57K

£57K/yr · 524K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United Kingdom niche tracking, mens suits & blazers is a £57K/yr Amazon United Kingdom market (524K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens suits & blazers market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
£39K–£47K
units × avg price
Conversion rate
0.4%
Avg BSR
#31
Page quality
0%
Prime
89%
Sponsored
95%
Out of stock
15.7%
Avg brand age
46 months
Avg seller age
187 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

29

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

8%

Top 20: 24%

Open market

21%

  • PJ PAUL JONES27%
  • Autsel22%
  • Allthemen15%
  • QUELDRA7%
  • Chums7%
  • COOFANDY2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Top mens suits & blazers search terms

  • blazers for men uk93K/yr
  • mens blazer80K/yr
  • mens blazers52K/yr
  • mens blazers smart casual35K/yr
  • black blazer men36K/yr
  • suit jackets for men27K/yr
  • mens suit jacket24K/yr
  • black suit jacket25K/yr
  • blazer men20K/yr
  • suit jacket20K/yr
All search terms

Top mens suits & blazers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%£5732%£1K3%£2K4%£2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mens suits & blazers

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Very smart fit”

Quality-Overall16%

“Good quality blazer”

Value For Money15%

“reasonably priced”

Material Quality5%

“The blazer is made from 97% polyester and 3% elastane, with a 100% polyester lining”

Advertised Vs Actual Product4%

“As described”

Shape/Style3%

“Stylish and smart”

Comfort-Overall3%

“very comfortable”

Color2%

“will definitely look to see other colours”

Pockets/Compartments2%

“Great detail to the pockets”

Product Condition1%

“New Blazer”

What buyers complain about

Size-Overall25%

“Didn't fit”

Quality-Overall18%

“Trousers badly made”

Material Quality6%

“The polyester material does have a cheap feel”

Value For Money5%

“Its not even worth £1”

Arm Fit4%

“Plus, my arms were an inch, or 25mm, too short for the sleeves”

Color4%

“Worst part is the Navy colour advertised is actually grey”

Sleeve Fit3%

“sleeves a tad too long”

Advertised Vs Actual Product3%

“Item is ok, delivery lie, it says item delivered to reception, just been down no sign of Amazon package”

Thickness1%

“Average blazer, very thick”

Durability1%

“After a couple of wears it has started to bobble”

Top return reasons

Size-Overall59%
Quality-Overall5%
Material Quality5%
Color5%
Sleeve Fit4%
Arm Fit4%
Shoulder Fit3%
Waist Fit2%
Advertised Vs Actual Product2%
Chest Fit2%

Common questions

Is mens suits & blazers profitable to sell on Amazon United Kingdom?
The niche generates £57K/yr across 257 tracked products. 0 of 78 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (46/100).
How competitive is the mens suits & blazers niche?
24 brands and 29 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in mens suits & blazers?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 14.2% — above our launch gate.
When does demand for mens suits & blazers peak?
Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the mens suits & blazers niche?
Listings span £6.42–£49.39; the average listing price is £31.25 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.