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Mens Snoodie Hoodie

Fail

Demand is soft, at -64.6% this quarter, so Mens Snoodie Hoodie is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£62K/yr264K searches / yr
90-day growth
-64.6%search demand this quarter
Competition
44%top-5 click share · 30 brands · 30 sellers

Flapen Score

Mens Snoodie Hoodie against its category

The dotted line is the Fashion average. Past it, Mens Snoodie Hoodie is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Snoodie Hoodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Snoodie Hoodie 264K times last year and spent an estimated £62K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-64.6%
Conversion, latest week
1.4%
Market size, estimated
£62Ka year
Peak month
December46.0× the quietest month
Top search term
oversized hoodie men46K searches a year

02 · Price

A sale here is worth £16.85.

Listings sell for £16.85 on average, from £5.42 to £31.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.85 that is £0 to £2K a year per listing.

Average price
£16.85inside the $15 to $100 sweet spot
Price range
£5.42–£31.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 37.5% of listings are out of stock. The average listing ranks #173 within Jumpers, Cardigans & Sweatshirts. It carries 1,668 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
68%
Out of stock, average day
37.5%
Average rank
#173in Jumpers, Cardigans & Sweatshirts
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,668per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mens Snoodie Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

30

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

44%

Top 20: 78%

Open market

42%

  • trekki22%
  • AUTUCAU14%
  • A2Z7%
  • Gumiho6%
  • JMIERR5%
  • Bedsure4%

Demand

Mens Snoodie Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 46.0×

Search terms

Top Mens Snoodie Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oversized hoodie men46K/yr
  • mens oversized hoodie28K/yr
  • mens snoodie hoodie46K/yr
  • mens oodies15K/yr
  • mens blanket hoodie16K/yr
  • mens snuggle hoodie16K/yr
  • mens snoodie10K/yr
  • snoody hoodie for men9K/yr
  • mens hoodie blanket16K/yr
  • mens hooded blanket11K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Snoodie Hoodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.11

Cheaply made

Horrible quality not worth the money at all, loose threads and very scratchy

Awful quality

Thickness8%−0.02

Not really a polar fleece thickness

The material feels thicker than expected

thinner material than I expected

Stitch/Finish/Polish7%−0.06

want refund as if this stitches are not done good

This item split at the seam within 2 days of receipt

Holes in the seams upon arrival

Size-Overall7%+0.27

I was worried about the 1 size fits all

sadly far too long for me

a bit on the small side for 12 yr old boy

Gap/Hole6%−0.05

Holes in the seams upon arrival

a hole has appeared already after wearing a handful of times

Love

Warmth28%+2.24

Comfortable warm cozy

Feels soft, keeps you warm

Comfortable and warm

Quality-Overall14%−0.11

Looks and feels good quality so made an ideal Christmas gift

Brilliant quality

Resonable quality at a good price

Comfort-Overall10%+0.91

Very comfortable

comfortable to just relaxe around the house in

Its comfortable to wear throughout the day

Size-Overall9%+0.27

Good fit

Firs all sizes

Exactly what we expected and fits perfectly

Soft Feel7%

material seems good soft

Warm, soft and fluffy, like wearing a cuddle

Soft and comfortable

Return

1.2% Return rate 60% Fixable by listing

Size-Overall49%▅▇▅▆█▇

I was worried about the 1 size fits all

sadly far too long for me

a bit on the small side for 12 yr old boy

Stitch/Finish/Polish6%█▁▂▅▁▆

want refund as if this stitches are not done good

This item split at the seam within 2 days of receipt

Holes in the seams upon arrival

Quality-Overall6%▄▃▄▆▁█

Cheaply made

Horrible quality not worth the money at all, loose threads and very scratchy

Awful quality

Length6%▅▇▅▁▇█
Gap/Hole4%▆██▆█▁

Holes in the seams upon arrival

a hole has appeared already after wearing a handful of times

FAQ

Common Mens Snoodie Hoodie questions

Answered from the same tracked data.