Mens Shirts
Mens Shirts shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Flapen Score
Is Mens Shirts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Shirts is a £134K/yr Amazon United Kingdom market (7.7M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Mens Shirts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.6% over the last 90 days and 0.1% of searches end in a purchase.
£134K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 249 products
Top Mens Shirts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.06
- Rating
- 4.3/5
- Reviews
- 3,957
- Age
- 4y ago
Mens Casual Cargo Pants - Lightweight Elastic Waist with Pockets Hiking Outdoor Darkgrey XX-Large
- Price
- £3.52
- Rating
- 3.7/5
- Reviews
- 278
- Age
- 11mo ago
Calvin Klein Mens 3 Pack Trunks Black (Black) M
- Price
- £20.45
- Rating
- 4.6/5
- Reviews
- 65,611
- Age
- 16y ago
adidas Mens Essentials Linear Single Jersey Shirt Black/White L
- Price
- £9.15
- Rating
- 4.7/5
- Reviews
- 2,511
- Age
- 1mo ago
Mens Casual Short Sleeve Button Down Shirt Linen Summer Beach Shirt Lightweight Relaxed Fit Top Light Grey XX-Large
- Price
- £1.11
- Rating
- 2.8/5
- Reviews
- 65
- Age
- 1y ago
Trending
90-day click momentum
Amazon Essentials Mens Classic Fit 10 (25cm) Cargo Shorts with Pockets Black 38W
- Price
- £13.27
- Rating
- 4.4/5
- Reviews
- 49,897
- Age
- 6y ago
Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Navy L
- Price
- £8.99
- Rating
- 4.2/5
- Reviews
- 12,468
- Age
- 6y ago
siliteelon Mens Shirts Long Sleeve Smart Casual Linen Beach Casual Cotton Regular Fit Summer Holiday Tops with Pocket L Blue
- Price
- £13.37
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5mo ago
Mens DKNY GIANTS - 3pk Navy/White/Blue L
- Price
- £16.07
- Rating
- 4.3/5
- Reviews
- 3,957
- Age
- 3y ago
adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK
- Price
- £26.19
- Rating
- 4.6/5
- Reviews
- 49,047
- Age
- 1mo ago
Newest
by launch dateadidas Mens Essentials Linear Single Jersey Shirt Black/White L
- Price
- £9.15
- Rating
- 4.7/5
- Reviews
- 2,511
- Age
- 1mo ago
adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK
- Price
- £26.19
- Rating
- 4.6/5
- Reviews
- 49,047
- Age
- 1mo ago
siliteelon Mens Shirts Long Sleeve Smart Casual Linen Beach Casual Cotton Regular Fit Summer Holiday Tops with Pocket L Blue
- Price
- £13.37
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5mo ago
Mens Casual Cargo Pants - Lightweight Elastic Waist with Pockets Hiking Outdoor Darkgrey XX-Large
- Price
- £3.52
- Rating
- 3.7/5
- Reviews
- 278
- Age
- 11mo ago
5 Pairs Mens Breathable Ice Boxer Briefs Comfortable Mid-Waist Underwear with Elastic Waistband Quick-Drying Fabric Black/Deep Grey/Light Grey/Green/Yellow M
- Price
- £4.01
- Rating
- 3.3/5
- Reviews
- 126
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
Brands
66 rising
Sellers
215
Top-5 brand share
53%
Top 20: 86%
Top-5 click share
10%
Top 20: 29%
Open market
44%
- Amazon Essentials16%
- Generic10%
- J.VER9%
- DKNY7%
- Calvin Klein7%
- COOFANDY6%
Mens Shirts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top Mens Shirts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mens clothing3.6M/yr
- mens shirts632K/yr
- men511K/yr
- mens416K/yr
- mens clothes262K/yr
- shirts for men58K/yr
- men clothes59K/yr
- mens fashion635K/yr
- clothes for men32K/yr
- clothes men22K/yr
What reviews say buyers love and hate about Mens Shirts
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“A good quality shirt”
“Excellent fit”
“Fine for the money”
“Extremely comfortable”
“lightweight material”
What buyers complain about
58% of reviews“TO SHORT”
“IT'S A VERY LOW QUALITY PRODUCT”
“now on a recent purchase the material is thinner”
“Cheap smell for a cheap price”
“Not as advertised”
Mens Shirts return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Shirts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
