Is mens shirts profitable to sell on Amazon United Kingdom?

The niche generates £134K/yr across 249 tracked products. 8 of 54 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the mens shirts niche?

66 brands and 215 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in mens shirts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.

When does demand for mens shirts peak?

Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the mens shirts niche?

Listings span £0.65–£39.09; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 10,789 reviews — the moat a new listing must climb.

mens shirts

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.1%) keeps it on the watch list.

Competition

Incredible10%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Good£14.47

avg listing price — sweet spot $15–$100

Price range

Good£0.65–£39.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£134K

£134K/yr · 7.7M searches

Review moat

Bad10,788.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mens shirts is a £134K/yr Amazon United Kingdom market (7.7M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens shirts market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £87K–£116K; units × avg price
Conversion rate: 0.1%
Avg BSR: #101
Page quality: 0%
Prime: 88%
Sponsored: 84%
Out of stock: 10.1%
Avg brand age: 49 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

66 rising

Sellers

215

Top-5 brand share

53%

Top 20: 86%

Top-5 click share

10%

Top 20: 29%

Open market

44%

Amazon Essentials16%
Generic10%
J.VER9%
DKNY7%
Calvin Klein7%
COOFANDY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top mens shirts search terms

mens clothing3.6M/yr -17.3%0.0% conv.
mens shirts632K/yr +42.1%0.1% conv.
men511K/yr -4.1%0.1% conv.
mens416K/yr +13.4%0.1% conv.
mens clothes262K/yr +24.2%0.1% conv.
shirts for men58K/yr +66.5%0.1% conv.
men clothes59K/yr +3.3%0.1% conv.
mens fashion635K/yr -87.3%0.0% conv.
clothes for men32K/yr +1.2%0.1% conv.
clothes men22K/yr -13.2%0.0% conv.

All search terms

Top mens shirts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mens DKNY GIANTS - 3pk Black/White/Grey

DKNY£16.064.3★3,957 rev

Mens Casual Cargo Pants - Lightweight Elastic Waist with Pockets Hiking Outdoor Darkgrey XX-Large

Generic£3.523.7★278 rev

Calvin Klein Mens 3 Pack Trunks Black (Black) M

Calvin Klein£20.454.6★65,611 rev

adidas Mens Essentials Linear Single Jersey Shirt Black/White L

adidas£9.154.7★2,511 rev

Mens Casual Short Sleeve Button Down Shirt Linen Summer Beach Shirt Lightweight Relaxed Fit Top Light Grey XX-Large

Generic£1.112.8★65 rev

Newest

by launch date

adidas Mens Essentials Linear Single Jersey Shirt Black/White L

adidas£9.152,511 rev

1mo ago

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK

adidas£26.1949,047 rev

1mo ago

siliteelon Mens Shirts Long Sleeve Smart Casual Linen Beach Casual Cotton Regular Fit Summer Holiday Tops with Pocket L Blue

siliteelon£13.3791 rev

5mo ago

Mens Casual Cargo Pants - Lightweight Elastic Waist with Pockets Hiking Outdoor Darkgrey XX-Large

Generic£3.52278 rev

11mo ago

5 Pairs Mens Breathable Ice Boxer Briefs Comfortable Mid-Waist Underwear with Elastic Waistband Quick-Drying Fabric Black/Deep Grey/Light Grey/Green/Yellow M

Generic£4.01126 rev

11mo ago

What buyers say about mens shirts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“A good quality shirt”

Size-Overall17%

“Excellent fit”

Value For Money14%

“Fine for the money”

Comfort-Overall13%

“Extremely comfortable”

Material Quality3%

“lightweight material”

Smell3%

“Long lasting fragrance”

Gifting Purpose3%

“Fun gift”

Advertised Vs Actual Product2%

“As described”

Color2%

“Great colour”

Soft Feel2%

“the cotton is very soft”

What buyers complain about

Size-Overall22%

“TO SHORT”

Quality-Overall14%

“IT'S A VERY LOW QUALITY PRODUCT”

Thickness4%

“now on a recent purchase the material is thinner”

Smell4%

“Cheap smell for a cheap price”

Advertised Vs Actual Product4%

“Not as advertised”

Material Quality4%

“Wasn't the material I wanted”

Durability2%

“it broke on the first use”

Value For Money2%

“massively overpriced”

Machine Wash Suitability2%

“It went knobbly after one wash”

Wrinkles2%

“Rolled up creased in a box”

Top return reasons

Size-Overall62%

Material Quality6%

Quality-Overall5%

Color3%

Length3%

Thin2%

Waist Fit2%

Shape/Style2%