Mens Shirts
MaybeThe top 5 products take only 10% of clicks. But buyers convert on only 0.1% of searches, so Mens Shirts is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £134K/yr7.7M searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 10%top-5 click share · 66 brands · 215 sellers
Flapen Score
Mens Shirts against its category
The dotted line is the Fashion average. Past it, Mens Shirts is stronger. Inside it, weaker.
Market
The Mens Shirts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Shirts 7.7M times last year and spent an estimated £134K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 7.7M
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £134Ka year
- Peak month
- November4.2× the quietest month
- Top search term
- mens clothing3.6M searches a year
02 · Price
A sale here is worth £14.47.
Listings sell for £14.47 on average, from £0.65 to £39.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.47 that is £0 to £1K a year per listing.
- Average price
- £14.47under the $15 to $100 sweet spot
- Price range
- £0.65–£39.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #101 within Luggage & Travel Gear. It carries 10,789 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 88%
- Out of stock, average day
- 10.1%
- Average rank
- #101in Luggage & Travel Gear
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,789per listing
- Listings tracked
- 249
04 · Newcomers
Amazon counts 8 of last year's 54 launches as successful.
54 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 54
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mens Shirts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.06
- Rating
- 4.3/5
- Reviews
- 3,957
- Age
- 4y ago

Mens Casual Cargo Pants - Lightweight Elastic Waist with Pockets Hiking Outdoor Darkgrey XX-Large
- Price
- £3.52
- Rating
- 3.7/5
- Reviews
- 278
- Age
- 11mo ago

Calvin Klein Mens 3 Pack Trunks Black (Black) M
- Price
- £20.45
- Rating
- 4.6/5
- Reviews
- 65,611
- Age
- 16y ago

adidas Mens Essentials Linear Single Jersey Shirt Black/White L
- Price
- £9.15
- Rating
- 4.7/5
- Reviews
- 2,511
- Age
- 1mo ago

Mens Casual Short Sleeve Button Down Shirt Linen Summer Beach Shirt Lightweight Relaxed Fit Top Light Grey XX-Large
- Price
- £1.11
- Rating
- 2.8/5
- Reviews
- 65
- Age
- 1y ago
Trending
90-day click momentum
Amazon Essentials Mens Classic Fit 10 (25cm) Cargo Shorts with Pockets Black 38W
- Price
- £13.27
- Rating
- 4.4/5
- Reviews
- 49,897
- Age
- 6y ago

Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Navy L
- Price
- £8.99
- Rating
- 4.2/5
- Reviews
- 12,468
- Age
- 6y ago

siliteelon Mens Shirts Long Sleeve Smart Casual Linen Beach Casual Cotton Regular Fit Summer Holiday Tops with Pocket L Blue
- Price
- £13.37
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5mo ago

Mens DKNY GIANTS - 3pk Navy/White/Blue L
- Price
- £16.07
- Rating
- 4.3/5
- Reviews
- 3,957
- Age
- 3y ago

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK
- Price
- £26.19
- Rating
- 4.6/5
- Reviews
- 49,047
- Age
- 1mo ago
Newest
by launch date
adidas Mens Essentials Linear Single Jersey Shirt Black/White L
- Price
- £9.15
- Rating
- 4.7/5
- Reviews
- 2,511
- Age
- 1mo ago

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK
- Price
- £26.19
- Rating
- 4.6/5
- Reviews
- 49,047
- Age
- 1mo ago

siliteelon Mens Shirts Long Sleeve Smart Casual Linen Beach Casual Cotton Regular Fit Summer Holiday Tops with Pocket L Blue
- Price
- £13.37
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5mo ago

Mens Casual Cargo Pants - Lightweight Elastic Waist with Pockets Hiking Outdoor Darkgrey XX-Large
- Price
- £3.52
- Rating
- 3.7/5
- Reviews
- 278
- Age
- 11mo ago

5 Pairs Mens Breathable Ice Boxer Briefs Comfortable Mid-Waist Underwear with Elastic Waistband Quick-Drying Fabric Black/Deep Grey/Light Grey/Green/Yellow M
- Price
- £4.01
- Rating
- 3.3/5
- Reviews
- 126
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
66 rising
Sellers
215
Top-5 brand share
53%
Top 20: 86%
Top-5 click share
10%
Top 20: 29%
Open market
44%
- Amazon Essentials16%
- Generic10%
- J.VER9%
- DKNY7%
- Calvin Klein7%
- COOFANDY6%
Demand
Mens Shirts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Mens Shirts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens clothing3.6M/yr
- mens shirts632K/yr
- men511K/yr
- mens416K/yr
- mens clothes262K/yr
- shirts for men58K/yr
- men clothes59K/yr
- mens fashion635K/yr
- clothes for men32K/yr
- clothes men22K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Shirts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
TO SHORT
Far too small
Big for size
IT'S A VERY LOW QUALITY PRODUCT
Poor Quality
rubbish quality
now on a recent purchase the material is thinner
Thick
Not as thick as I expected
Cheap smell for a cheap price
Bad smell
This smells nothing like the original product
Not as advertised
False description
Picture is misleading
Love
A good quality shirt
Absolute quality
Good Quality Shirt
Excellent fit
fits as expected
True to size
Fine for the money
Excellent value for money
Excellent value
Extremely comfortable
Great shorts very comfortable
Comfortable to wear
lightweight material
Good material
Nice heavy material
Return
1.9% Return rate 82% Fixable by listing
TO SHORT
Far too small
Big for size
Wasn't the material I wanted
poor quality material
cheap material
IT'S A VERY LOW QUALITY PRODUCT
Poor Quality
rubbish quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Shirts questions
Answered from the same tracked data.








