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Mens Shirts

Maybe

The top 5 products take only 10% of clicks. But buyers convert on only 0.1% of searches, so Mens Shirts is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£134K/yr7.7M searches / yr
90-day growth
-20.6%search demand this quarter
Competition
10%top-5 click share · 66 brands · 215 sellers

Flapen Score

Mens Shirts against its category

The dotted line is the Fashion average. Past it, Mens Shirts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Shirts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Shirts 7.7M times last year and spent an estimated £134K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
7.7M
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
0.1%
Market size, estimated
£134Ka year
Peak month
November4.2× the quietest month
Top search term
mens clothing3.6M searches a year

02 · Price

A sale here is worth £14.47.

Listings sell for £14.47 on average, from £0.65 to £39.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.47 that is £0 to £1K a year per listing.

Average price
£14.47under the $15 to $100 sweet spot
Price range
£0.65–£39.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #101 within Luggage & Travel Gear. It carries 10,789 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
88%
Out of stock, average day
10.1%
Average rank
#101in Luggage & Travel Gear
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,789per listing
Listings tracked
249

04 · Newcomers

Amazon counts 8 of last year's 54 launches as successful.

54 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
54
Successful launches
8Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mens Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 rising

Sellers

215

Top-5 brand share

53%

Top 20: 86%

Top-5 click share

10%

Top 20: 29%

Open market

44%

  • Amazon Essentials16%
  • Generic10%
  • J.VER9%
  • DKNY7%
  • Calvin Klein7%
  • COOFANDY6%

Demand

Mens Shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Mens Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens clothing3.6M/yr
  • mens shirts632K/yr
  • men511K/yr
  • mens416K/yr
  • mens clothes262K/yr
  • shirts for men58K/yr
  • men clothes59K/yr
  • mens fashion635K/yr
  • clothes for men32K/yr
  • clothes men22K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Shirts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.11

TO SHORT

Far too small

Big for size

Quality-Overall14%

IT'S A VERY LOW QUALITY PRODUCT

Poor Quality

rubbish quality

Thickness4%−0.04

now on a recent purchase the material is thinner

Thick

Not as thick as I expected

Smell4%

Cheap smell for a cheap price

Bad smell

This smells nothing like the original product

Advertised Vs Actual Product4%−0.04

Not as advertised

False description

Picture is misleading

Love

Quality-Overall19%

A good quality shirt

Absolute quality

Good Quality Shirt

Size-Overall17%−0.11

Excellent fit

fits as expected

True to size

Value For Money14%+1.51

Fine for the money

Excellent value for money

Excellent value

Comfort-Overall13%+1.80

Extremely comfortable

Great shorts very comfortable

Comfortable to wear

Material Quality3%−0.02

lightweight material

Good material

Nice heavy material

Return

1.9% Return rate 82% Fixable by listing

Size-Overall62%▇▇▇███

TO SHORT

Far too small

Big for size

Material Quality6%███▇██

Wasn't the material I wanted

poor quality material

cheap material

Quality-Overall5%█▇▇▆▆▆

IT'S A VERY LOW QUALITY PRODUCT

Poor Quality

rubbish quality

Color3%▅█▇▆█▅
Length3%█▇█▄▇▇

FAQ

Common Mens Shirts questions

Answered from the same tracked data.