mens scarf
Skip itSoft demand (-76.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£5.18–£62.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,087.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£20K£20K/yr · 191K searches
Growth
Bad-76.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens scarf is a £20K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens scarf market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £84K–£112K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 85%
- Out of stock
- 31.1%
- Avg brand age
- 52 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
75
Top-5 brand share
46%
Top 20: 92%
Top-5 click share
26%
Top 20: 62%
Open market
49%
- Heritage Traditions18%
- JACK & JONES10%
- SGQTZDZQ7%
- A.WAVE6%
- Ueither5%
- Villand5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -76.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 42.9×
Top mens scarf search terms
- mens scarves52K/yr
- muffler5K/yr
- scarves for men13K/yr
- mens cotton scarf5K/yr
- cashmere scarf men11K/yr
- muffler for men6K/yr
- mens scarfs7K/yr
- mens cashmere scarf8K/yr
- winter scarf for men5K/yr
- scarfs for men4K/yr
Top mens scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SGQTZDZQ Mens Cashmere Tartan Scarf - Winter Neck Scarf for Men Great Gift (Dark Grey Tartan)
SGQTZDZQ£6.764.3★63 rev
A.WAVE Soft-Touch Winter Scarf Classic Plaid Check Wrap with Tassel Fringe Cozy Gift-Ready Cold Weather Accessory (ORANGE
A.WAVE£8.834.4★2,241 rev
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe
Heritage Traditions£19.514.6★1,516 rev
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Campbell Of Cawdor)
Heritage Traditions£19.004.6★1,516 rev
JACK & JONES NOS Mens Jacdna Knit Scarf Noos Scarf Black (Black Black) One size
JACK & JONES£8.694.7★5,630 rev
Newest
by launch dateSGQTZDZQ Mens Cashmere Tartan Scarf - Winter Neck Scarf for Men Great Gift (Dark Grey Tartan)
SGQTZDZQ£6.7663 rev
Mens Scarf Soft Fashion Scarf for Men Cotton Linen Large Scarves Warm Shawl Scarf Gifts for Men (Greybluekhaki)
GoGou£6.56105 rev
Mens Scarf Soft Fashion Scarf for Men Cotton Linen Large Scarves Warm Shawl Scarf Gifts for Men (A Navyblueblack)
GoGou£6.58105 rev
DANISH ENDURANCE Winter Scarf Merino Wool Warm Scarf for Men Ladies Scarf Soft Unisex Dark Navy One Size
DANISH ENDURANCE£24.39419 rev
DANISH ENDURANCE Winter Scarf Merino Wool Warm Scarf for Men Ladies Scarf Soft Unisex Dark Green One size
DANISH ENDURANCE£24.10419 rev
Trending
90-day click momentum
EASE LEAP Women Pashmina Scarves Oversized Silky Winter Scarf Reversible Paisley Shawl for Ladies Blanket Large Wraps 78.5X27.5/(1-Red)
EASE LEAP£9.764.5★
Love Cashmere Checked 100% Cashmere Snood for Men - Dark Grey - made in Scotland - RRP 99
Love Cashmere£62.500.0★
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Campbell Of Cawdor)
Heritage Traditions£19.004.6★
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Camel Rose)
Heritage Traditions£19.504.6★
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Mackellar Natural)
Heritage Traditions£18.514.6★
What buyers say about mens scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Keep you warm”
“Soft fabric, light weight”
“Quality and at a fair price”
“Good value”
“Lovely colour”
“keeps the thickness”
“As advertised”
“Super comfy”
“Great gift”
“material I would highly recommend it”
What buyers complain about
“not thick enough”
“Very poor quality indeed”
“it probably won't fit”
“a bit thin”
“Feels more expensive than it was”
“I think it will stretch out overtime”
“False advertising”
“After fist wash the lining came apart”
“Lightweight More of a cravat than a scarf”
“It's not cashmere, it's polyester and viscose”
Top return reasons
Common questions
- Is mens scarf profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 67 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -76.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the mens scarf niche?
- 32 brands and 75 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in mens scarf?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.6%.
- When does demand for mens scarf peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 42.9× the quietest.
- What does it cost to enter the mens scarf niche?
- Listings span £5.18–£62.50; the average listing price is £13.97 (sweet spot $15–$100). The average incumbent carries 2,088 reviews — the moat a new listing must climb.