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Mens Scarf

Fail

Demand is soft, at -76.2% this quarter, so Mens Scarf is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£20K/yr191K searches / yr
90-day growth
-76.2%search demand this quarter
Competition
26%top-5 click share · 32 brands · 75 sellers

Flapen Score

Mens Scarf against its category

The dotted line is the Fashion average. Past it, Mens Scarf is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Scarf 191K times last year and spent an estimated £20K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -76.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-76.2%
Conversion, latest week
0.8%
Market size, estimated
£20Ka year
Peak month
December42.9× the quietest month
Top search term
mens scarves52K searches a year

02 · Price

A sale here is worth £13.97.

Listings sell for £13.97 on average, from £5.18 to £62.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.

Average price
£13.97under the $15 to $100 sweet spot
Price range
£5.18–£62.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #184 within Accessories. It carries 2,088 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
31.1%
Average rank
#184in Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,088per listing
Listings tracked
67

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mens Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£400£800£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

75

Top-5 brand share

46%

Top 20: 92%

Top-5 click share

26%

Top 20: 62%

Open market

49%

  • Heritage Traditions18%
  • JACK & JONES10%
  • SGQTZDZQ7%
  • A.WAVE6%
  • Ueither5%
  • Villand5%

Demand

Mens Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 42.9×

Search terms

Top Mens Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens scarves52K/yr
  • muffler5K/yr
  • scarves for men13K/yr
  • mens cotton scarf5K/yr
  • cashmere scarf men11K/yr
  • muffler for men6K/yr
  • mens scarfs7K/yr
  • mens cashmere scarf8K/yr
  • winter scarf for men5K/yr
  • scarfs for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness15%−0.12

not thick enough

thinner than I thought it would be

Very thin

Quality-Overall15%+0.31

Very poor quality indeed

Rubbish quality

Scarfs poor quality

Size-Overall10%−0.06

it probably won't fit

A bit short

SMALL

Thin10%−0.08

a bit thin

Thin scarf

a wee bit thin

Value For Money6%+0.37

Feels more expensive than it was

Looks much more expensive than it was

Not worth the money

Love

Warmth31%+2.46

Keep you warm

Keeps you warm

It's warm

Soft Feel17%

Soft fabric, light weight

Excellent item, soft on the skin and keeps you warm

Soft and comfortable

Quality-Overall15%+0.31

Quality and at a fair price

good quality, good for Christmas

Excellent product

Value For Money7%+0.37

Good value

Value for money

Excellent value

Color5%+0.47

Lovely colour

great colour combo

the colours are nice

Return

1.6% Return rate 57% Fixable by listing

Size-Overall21%▆██▄▃▁

it probably won't fit

A bit short

SMALL

Color18%▄▃▄▆▆█
Quality-Overall12%▆█▆▅▆▁

Very poor quality indeed

Rubbish quality

Scarfs poor quality

Length7%▂█▃▆▆▁
Thin5%▇██▁▁▁

a bit thin

Thin scarf

a wee bit thin

FAQ

Common Mens Scarf questions

Answered from the same tracked data.