Mens Scarf
FailDemand is soft, at -76.2% this quarter, so Mens Scarf is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £20K/yr191K searches / yr
- 90-day growth
- -76.2%search demand this quarter
- Competition
- 26%top-5 click share · 32 brands · 75 sellers
Flapen Score
Mens Scarf against its category
The dotted line is the Fashion average. Past it, Mens Scarf is stronger. Inside it, weaker.
Market
The Mens Scarf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Scarf 191K times last year and spent an estimated £20K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -76.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 191K
- Growth, 90 days vs prior 90
- -76.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £20Ka year
- Peak month
- December42.9× the quietest month
- Top search term
- mens scarves52K searches a year
02 · Price
A sale here is worth £13.97.
Listings sell for £13.97 on average, from £5.18 to £62.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.
- Average price
- £13.97under the $15 to $100 sweet spot
- Price range
- £5.18–£62.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #184 within Accessories. It carries 2,088 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 90%
- Out of stock, average day
- 31.1%
- Average rank
- #184in Accessories
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,088per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mens Scarf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SGQTZDZQ Mens Cashmere Tartan Scarf - Winter Neck Scarf for Men Great Gift (Dark Grey Tartan)
- Price
- £6.76
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago

A.WAVE Soft-Touch Winter Scarf Classic Plaid Check Wrap with Tassel Fringe Cozy Gift-Ready Cold Weather Accessory (ORANGE
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 2,241
- Age
- 2y ago

Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe
- Price
- £19.51
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago

Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Campbell Of Cawdor)
- Price
- £19.00
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago

JACK & JONES NOS Mens Jacdna Knit Scarf Noos Scarf Black (Black Black) One size
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 5,630
- Age
- 2y ago
Trending
90-day click momentum
EASE LEAP Women Pashmina Scarves Oversized Silky Winter Scarf Reversible Paisley Shawl for Ladies Blanket Large Wraps 78.5X27.5/(1-Red)
- Price
- £9.76
- Rating
- 4.5/5
- Reviews
- 608
- Age
- 6y ago

Love Cashmere Checked 100% Cashmere Snood for Men - Dark Grey - made in Scotland - RRP 99
- Price
- £62.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8y ago

Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Campbell Of Cawdor)
- Price
- £19.00
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago

Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Camel Rose)
- Price
- £19.50
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago

Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Mackellar Natural)
- Price
- £18.51
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago
Newest
by launch date
SGQTZDZQ Mens Cashmere Tartan Scarf - Winter Neck Scarf for Men Great Gift (Dark Grey Tartan)
- Price
- £6.76
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago

Mens Scarf Soft Fashion Scarf for Men Cotton Linen Large Scarves Warm Shawl Scarf Gifts for Men (Greybluekhaki)
- Price
- £6.56
- Rating
- 4.3/5
- Reviews
- 105
- Age
- 1y ago

Mens Scarf Soft Fashion Scarf for Men Cotton Linen Large Scarves Warm Shawl Scarf Gifts for Men (A Navyblueblack)
- Price
- £6.58
- Rating
- 4.3/5
- Reviews
- 105
- Age
- 1y ago

DANISH ENDURANCE Winter Scarf Merino Wool Warm Scarf for Men Ladies Scarf Soft Unisex Dark Navy One Size
- Price
- £24.39
- Rating
- 4.2/5
- Reviews
- 419
- Age
- 1y ago

DANISH ENDURANCE Winter Scarf Merino Wool Warm Scarf for Men Ladies Scarf Soft Unisex Dark Green One size
- Price
- £24.10
- Rating
- 4.2/5
- Reviews
- 419
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
75
Top-5 brand share
46%
Top 20: 92%
Top-5 click share
26%
Top 20: 62%
Open market
49%
- Heritage Traditions18%
- JACK & JONES10%
- SGQTZDZQ7%
- A.WAVE6%
- Ueither5%
- Villand5%
Demand
Mens Scarf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 42.9×
Search terms
Top Mens Scarf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens scarves52K/yr
- muffler5K/yr
- scarves for men13K/yr
- mens cotton scarf5K/yr
- cashmere scarf men11K/yr
- muffler for men6K/yr
- mens scarfs7K/yr
- mens cashmere scarf8K/yr
- winter scarf for men5K/yr
- scarfs for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Scarf
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not thick enough
thinner than I thought it would be
Very thin
Very poor quality indeed
Rubbish quality
Scarfs poor quality
it probably won't fit
A bit short
SMALL
a bit thin
Thin scarf
a wee bit thin
Feels more expensive than it was
Looks much more expensive than it was
Not worth the money
Love
Keep you warm
Keeps you warm
It's warm
Soft fabric, light weight
Excellent item, soft on the skin and keeps you warm
Soft and comfortable
Quality and at a fair price
good quality, good for Christmas
Excellent product
Good value
Value for money
Excellent value
Lovely colour
great colour combo
the colours are nice
Return
1.6% Return rate 57% Fixable by listing
it probably won't fit
A bit short
SMALL
Very poor quality indeed
Rubbish quality
Scarfs poor quality
a bit thin
Thin scarf
a wee bit thin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Scarf questions
Answered from the same tracked data.









