Mens Scarf

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -76.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-76.2%

Conversion, latest week

0.8%

Market size, estimated

£20Ka year

Peak month

December42.9× the quietest month

Top search term

mens scarves52K searches a year

Listings sell for £13.97 on average, from £5.18 to £62.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.

Average price

£13.97under the $15 to $100 sweet spot

Price range

£5.18–£62.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #184 within Accessories. It carries 2,088 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

90%

Out of stock, average day

31.1%

Average rank

#184in Accessories

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,088per listing

Listings tracked

67

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months