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Mens Robes

Mens Robes shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 25Growth 31Conversion 15Competition 97Returns 78Price range 80Avg price 87Brand share 83Review moat 31Quality gap 67
This niche Category average

Is Mens Robes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Robes is a £100K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Mens Robes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.0% over the last 90 days and 1.2% of searches end in a purchase.

£100K

revenue / yr

Units sold / yr4K
Search volume / yr+5.0%417K
Conversion rate1.2%
Avg price£19.77

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers52 · 60
Top-5 product click share11%
Open market48%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 213 products

Sponsored placement85%
New entrants (1y)53· 2 succeeded
Avg rating4.3★
Avg reviews3,377

Top Mens Robes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

£0£996£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 flat

Sellers

60

Top-5 brand share

52%

Top 20: 86%

Top-5 click share

11%

Top 20: 33%

Open market

44%

  • U2SKIIN16%
  • Get Trend13%
  • NY Threads10%
  • Amazon Essentials6%
  • FashGudim6%
  • INSIGNIA4%

Mens Robes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume417KCVR1.2%Products213Brands52Top 5 Brands52%OOS Rate14.6%Rating4.3★Reviews3,377Avg BSR#330
45K35KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Top Mens Robes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens lightweight dressing gown32K/yr
  • mens dressing gowns lightweight23K/yr
  • bath robes for men40K/yr
  • mens summer dressing gowns9K/yr
  • mens cotton dressing gowns14K/yr
  • mens dressing gowns with hood89K/yr
  • cotton dressing gown men12K/yr
  • mens summer dressing gown6K/yr
  • summer dressing gown men5K/yr
  • mens robes21K/yr

What reviews say buyers love and hate about Mens Robes

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall17%

Good quality reasonable priced and arrived quick

Size-Overall13%

Good fitting bathrobe

Value For Money12%

Excellent value for money

Comfort-Overall10%

Very comfortable

Soft Feel8%

VERY LOVELY SOFT FABRIC

What buyers complain about

65% of reviews
Size-Overall23%

The arms are too short

Quality-Overall14%

cheaply made

Material Quality8%

Crappy material dont like it - do not recommend

Thickness7%

Not that thick

Stitch/Finish/Polish3%

Very poor stitching

Mens Robes return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Material Quality
7%
3Quality-Overall
7%
4Length
5%
5Thin
4%

Common Mens Robes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Robes 57/100 on Amazon United Kingdom — Worth a look. The niche generates £100K/yr across 213 tracked products. 2 of 53 products launched in the last 360 days are still selling. Search demand moved +5.0% over the last 90 days.
Search demand for Mens Robes on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 6.1× the quietest.