Mens Robes

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months

417K

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

1.2%

Market size, estimated

£100Ka year

Peak month

December6.1× the quietest month

Top search term

mens lightweight dressing gown32K searches a year

Listings sell for £19.77 on average, from £7.82 to £45.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.77 that is £0 to £2K a year per listing.

Average price

£19.77inside the $15 to $100 sweet spot

Price range

£7.82–£45.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #330 within Nightwear. It carries 3,377 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

75%

Out of stock, average day

14.6%

Average rank

#330in Nightwear

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,377per listing

Listings tracked

213

53 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

53

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months