mens robes
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great£19.77avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great£7.82–£45.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,376.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad£100K£100K/yr · 417K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mens robes is a £100K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens robes market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £59K–£79K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #330
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 85%
- Out of stock
- 14.6%
- Avg brand age
- 55 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
52 flat
Sellers
60
Top-5 brand share
52%
Top 20: 86%
Top-5 click share
11%
Top 20: 33%
Open market
44%
- U2SKIIN16%
- Get Trend13%
- NY Threads10%
- Amazon Essentials6%
- FashGudim6%
- INSIGNIA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
Top mens robes search terms
- mens lightweight dressing gown32K/yr
- mens dressing gowns lightweight23K/yr
- bath robes for men40K/yr
- mens summer dressing gowns9K/yr
- mens cotton dressing gowns14K/yr
- mens dressing gowns with hood89K/yr
- cotton dressing gown men12K/yr
- mens summer dressing gown6K/yr
- summer dressing gown men5K/yr
- mens robes21K/yr
Top mens robes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (2XL Grey)
Get Trend£16.464.5★301 rev
FashGudim Mens Dressing Gowns Lightweight Buffalo Plaid Cotton Robe Shawl Collar Summer Kimono Bathrobe (Black & Grey XXXL)
FashGudim£27.254.0★1,290 rev
U2SKIIN Mens Fleece Dressing Gown Hooded Robe Plush Bathrobe (Black/Burgundy L/XL)
U2SKIIN£20.404.5★17,023 rev
Amazon Essentials Mens Lightweight Waffle Bathrobe (Available in Big & Tall) Navy XXL Plus
Amazon Essentials£16.914.3★24,867 rev
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (2XL Navy)
Get Trend£16.314.5★301 rev
Newest
by launch date
Mens Waffle Bathrobe Cotton Dressing Gown Lightweight Towelling Housecoat Long Sleeve Belted Lounge Robe Soft Breathable Nightwear Navy L
Generic£16.159 rev
Vlazom Mens Waffle Dressing Gown Lightweight Knit Bathrobe Cotton Blend Soft Kimono Robe with Pockets for All Season Navy Blue M
Vlazom£17.1447 rev
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (2XL Grey)
Get Trend£16.46301 rev
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (2XL Navy)
Get Trend£16.31301 rev
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
Get Trend£16.59301 rev
Trending
90-day click momentum
Vulcanodon Mens Robe Big and Tall with Hood Full Length Plush Robes for Men Long Fleece Bathrobe (Navy 2XL/3XL)
Vulcanodon£21.094.5★
Mens Waffle Bathrobe Cotton Dressing Gown Lightweight Towelling Housecoat Long Sleeve Belted Lounge Robe Soft Breathable Nightwear Navy L
Generic£16.154.4★
Amazon Essentials Mens Lightweight Waffle Bathrobe (Available in Big & Tall) Rich Burgundy XL-XXL
Amazon Essentials£17.114.3★
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
Get Trend£16.594.5★
FashGudim Mens Dressing Gowns Lightweight Buffalo Plaid Cotton Robe Shawl Collar Summer Kimono Bathrobe (Black & Grey XXXL)
FashGudim£27.254.0★
What buyers say about mens robes
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality reasonable priced and arrived quick”
“Good fitting bathrobe”
“Excellent value for money”
“Very comfortable”
“VERY LOVELY SOFT FABRIC”
“You ware it keeps u warm”
“It is a perfect lightweight dressing gown”
“As advertised”
“Lovely material”
“Wash well and stay nice and fluffy”
What buyers complain about
“The arms are too short”
“cheaply made”
“Crappy material dont like it - do not recommend”
“Not that thick”
“Very poor stitching”
“Had a wierd smell to it, disgusting really”
“Fits well although sleeves slightly long”
“Not true”
“It's a bit long on the arms”
“doesnt keep you particularly warm”
Top return reasons
Common questions
- Is mens robes profitable to sell on Amazon United Kingdom?
- The niche generates £100K/yr across 213 tracked products. 2 of 53 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the mens robes niche?
- 52 brands and 60 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in mens robes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.9%.
- When does demand for mens robes peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the mens robes niche?
- Listings span £7.82–£45.44; the average listing price is £19.77 (sweet spot $15–$100). The average incumbent carries 3,377 reviews — the moat a new listing must climb.