Is mens pyjamas profitable to sell on Amazon United Kingdom?

The niche generates £447K/yr across 211 tracked products. 1 of 110 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the mens pyjamas niche?

45 brands and 46 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in mens pyjamas?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 1.5%.

When does demand for mens pyjamas peak?

Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.

What does it cost to enter the mens pyjamas niche?

Listings span £6.52–£31.55; the average listing price is £12.69 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.

mens pyjamas

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good627.23

avg incumbent reviews — the moat a new listing must climb

Price range

Good£6.52–£31.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£447K

£447K/yr · 2.5M searches

Avg price

Good£12.69

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mens pyjamas is a £447K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens pyjamas market data

Units sold / yr: 25K–30K; avg 0–100/product
Revenue / yr: £317K–£381K; units × avg price
Conversion rate: 1.4%
Avg BSR: #91
Page quality: 0%
Prime: 95%
Sponsored: 87%
Out of stock: 24.3%
Avg brand age: 51 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

45 falling

Sellers

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

13%

Top 20: 32%

Open market

50%

Bresdk17%
The Essentials Wardrobe7%
Litherday7%
Leversic7%
Marvmys6%
Get Trend5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Open Trend

Top mens pyjamas search terms

mens pyjamas set654K/yr -38.8%0.7% conv.
mens pyjamas403K/yr -20.9%0.6% conv.
pyjamas for men261K/yr -27.0%0.7% conv.
mens pjs208K/yr -2.3%0.5% conv.
mens short pyjamas set80K/yr +85.4%0.9% conv.
mens nightwear120K/yr -14.3%0.1% conv.
mens pjs sets182K/yr -29.1%0.8% conv.
mens pyjamas shorts set59K/yr +62.7%0.8% conv.
pajamas for men74K/yr -18.4%0.4% conv.
pjs men97K/yr -32.1%0.6% conv.

All search terms

Top mens pyjamas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Litherday Mens Pyjamas Set Cotton Short Sleeve PJs Set for Men Summer Crew Neck Sleepwear Loungewear with Pockets Dark Blue2 M

Litherday£9.444.5★125 rev

Leversic Mens Short Sleeve Pyjamas V-Neck T-Shirt Pjs Top and Long Plaid Sleep Pants Soft Comfortable Loungewear Set for Sleeping or Lounging at Home Green XL

Leversic£12.084.5★68 rev

Amazon Essentials x Sofia Grainge Mens Pyjama Set Black XL

Amazon Essentials£23.194.4★489 rev

U2SKIIN Mens Pyjamas Set 100% Cotton Soft Pjs Classic Loungewear Sleepwear Nightwear Pjs (Grey Blue L)

U2SKIIN£18.044.2★291 rev

Demegimi Mens Pyjamas Set Short Sleeve Pjs Crew Pajama Set Summer Mens PJS Sets Loungewear Sleepwear Black

Demegimi£9.144.6★56 rev

Newest

by launch date

BRAND KRUZE Mens Pyjamas Set Crew Neck Short Sleeve T Shirt and Casual Cotton Nightwear Loungewear Top and Trousers PJ Set KZPJ187_PYJAMA BLUE M

BRAND KRUZE£11.6310 rev

2mo ago

BRAND KRUZE Mens Pyjamas Set Crew Neck Short Sleeve T Shirt and Casual Cotton Nightwear Loungewear Top and Trousers PJ Set KZPJ187_PYJAMA MAROON L

BRAND KRUZE£11.6110 rev

2mo ago

Demegimi Mens Pyjamas Set Short Sleeve Pjs Crew Pajama Set Summer Mens PJS Sets Loungewear Sleepwear Black

Demegimi£9.1456 rev

7mo ago

Demegimi Mens Pyjamas Set Short Sleeve Pjs Crew Pajama Set Summer Mens PJS Sets Loungewear Sleepwear Black

Demegimi£9.6256 rev

7mo ago

Litherday Mens Pyjamas Set Cotton Short Sleeve PJs Set for Men Summer Crew Neck Sleepwear Loungewear with Pockets Dark Blue2 M

Litherday£9.44125 rev

7mo ago

What buyers say about mens pyjamas

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“They are very comfortable”

Size-Overall18%

“Fit as expected”

Quality-Overall18%

“Excellent quality arrived quickly would definitely recommend”

Value For Money9%

“Good price”

Material Quality6%

“Comfortable material”

Soft Feel4%

“Lovely and soft”

Washability2%

“Wash well”

Advertised Vs Actual Product2%

“as advertised”

Color2%

“Love the colour”

Gifting Purpose2%

“Great for a gift”

What buyers complain about

Size-Overall18%

“they are mor a small/medium”

Material Quality13%

“Cheap material”

Quality-Overall10%

“Rubbish”

Value For Money5%

“Avoid at all cost”

Length5%

“However too long in the leg”

Allergies3%

“allergy in a sensitive wearer”

Shape/Style3%

“Oversized and lose shape pretty much immediately”

Advertised Vs Actual Product2%

“has undermined my trust in the descriptions on Amazon”

Pockets/Compartments1%

“big drawback the shorts have no pockets”

Waist Fit1%

“The waist is very tight”

Top return reasons

Size-Overall53%

Material Quality15%

Length7%

Quality-Overall7%

Waist Fit3%

Thin2%

Chest Fit2%

Stitch/Finish/Polish1%

Pockets/Compartments1%

Gap/Hole1%

Common questions

Is mens pyjamas profitable to sell on Amazon United Kingdom?: The niche generates £447K/yr across 211 tracked products. 1 of 110 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the mens pyjamas niche?: 45 brands and 46 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in mens pyjamas?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 1.5%.
When does demand for mens pyjamas peak?: Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.
What does it cost to enter the mens pyjamas niche?: Listings span £6.52–£31.55; the average listing price is £12.69 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.

mens pyjamas

mens pyjamas market data

Competition & brand share

Demand & seasonality

Top mens pyjamas search terms

Top mens pyjamas products on Amazon

Top sellers

Newest

Trending

What buyers say about mens pyjamas

What buyers love

What buyers complain about

Top return reasons

Common questions

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