mens pyjama bottoms
Skip itSoft demand (-36.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good£12.45avg listing price — sweet spot $15–$100
Price range
Okay£5.51–£23.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,057.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad£62K£62K/yr · 386K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens pyjama bottoms is a £62K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens pyjama bottoms market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £62K–£75K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 20.2%
- Avg brand age
- 47 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
34
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
22%
Top 20: 50%
Open market
37%
- U2SKIIN16%
- Vulcanodon14%
- INSIGNIA10%
- YUSHOW10%
- Bonjour8%
- Jveyvth6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Top mens pyjama bottoms search terms
- mens pyjama bottoms180K/yr
- pyjama bottoms mens51K/yr
- mens pjs bottoms66K/yr
- mens pyjamas bottoms44K/yr
- pajama bottoms for men18K/yr
- mens pajama bottom14K/yr
- men pyjama bottoms9K/yr
- tall mens pyjamas4K/yr
Top mens pyjama bottoms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INSIGNIA Mens Woven Pyjamas Lounge Pants Bottoms Check (2 PACK) (M Black-Navy)
INSIGNIA£12.564.4★350 rev
Mens Long Lounge Wear Pants Nightwear (Two Pack) Pyjama Bottoms Sleepwear (Black/Grey Check Small)
Bonjour£12.334.4★2,649 rev
Vulcanodon 2 Pack Mens Cotton Pajama Pants Soft Woven Pajama Pants for Men Plaid Pj Bottoms (Navy+Red-Blue L)
Vulcanodon£17.794.4★468 rev
U2SKIIN 2 Pack Mens Pajama Pants Soft Lightweight Lounge Pant with Pockets Sleep Pj Bottoms for Men (Navy+Light Grey Mel. L)
U2SKIIN£17.544.5★4,369 rev
2 Pack Mens Pyjama Bottoms Flannel Checkered Lounge Pants with Pockets Cotton Rich Plaid PJs Bottoms Soft Brushed Nightwear Sleepwear for Home Button Fly
YUSHOW£12.924.4★452 rev
Newest
by launch date
U2SKIIN Pyjama Shortss 2 Pack Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms(Navy+Light Grey M)
U2SKIIN£15.2737 rev
U2SKIIN Pyjama Shortss Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms(Dark Grey L)
U2SKIIN£10.0012 rev
Vulcanodon 2 Pack Mens Cotton Pajama Pants Soft Woven Pajama Pants for Men Plaid Pj Bottoms (Navy+Red-Blue L)
Vulcanodon£17.79468 rev
Jveyvth Mens Pyjama Pants Flannel Cotton Plaid Sleep & Lounge Pants PJ Bottoms with Pockets and Button Fly
Jveyvth£9.5790 rev
AUYAO Mens Blue Plaid Pyjama Bottoms Soft Blue Checked Lounge Pants with Pockets Adjustable Pyjamas Lounge Pants Cotton Soft PJ Sleepwear Nightwear Relaxed Fit
AUYAO£6.62782 rev
Trending
90-day click momentumMens Long Lounge Wear Pants Nightwear (Two Pack) Pyjama Bottoms Sleepwear (Black/Grey Check Small)
Bonjour£12.334.4★
Jveyvth Mens Pyjama Pants 100% Cotton Plaid Sleep & Lounge Pants PJ Bottoms with Pockets and Button Fly
Jveyvth£9.184.1★
biyya 2 Pack Mens Cotton Woven Pyjama Bottoms Check Lounge Pants Nightwear Checked Pyjama Bottoms Sleepwear Loungewear S-3XL (MCP-165-A S)
biyya£10.014.3★
U2SKIIN Pyjama Shortss 2 Pack Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms(Navy+Light Grey M)
U2SKIIN£15.274.6★
U2SKIIN Pyjama Shortss Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms(Dark Grey L)
U2SKIIN£10.003.8★
What buyers say about mens pyjama bottoms
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“No complaints”
“sizing was accurate”
“Cheap price”
“nice soft fabric”
“Nice weight for all year round”
“The material feels soft”
“as advertised”
“wash well and comfy plus pockets”
“the fabric quality seems decent after washing”
What buyers complain about
“material bobbling”
“way too small”
“so not great that they are already falling apart”
“a bit thin”
“Junk”
“nothing like they are advertised as”
“Cheap and rough feel”
“Gets creases easily”
“Awful stretchy fabric that clings uncomfortably to legs”
“Too expensive for a basic pair of pyjama bottoms”
Top return reasons
Common questions
- Is mens pyjama bottoms profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 103 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the mens pyjama bottoms niche?
- 28 brands and 34 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in mens pyjama bottoms?
- Top complaints mined from reviews: Material Quality, Size-Overall, Durability. The return rate is 2.6%.
- When does demand for mens pyjama bottoms peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the mens pyjama bottoms niche?
- Listings span £5.51–£23.34; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 3,058 reviews — the moat a new listing must climb.