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Mens Pyjama Bottoms

soft demand (-36.0% this quarter) — Mens Pyjama Bottoms doesn't clear our bar today.

Flapen Score

46
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Market size 16Growth 7Conversion 16Competition 93Returns 59Price range 47Avg price 54Brand share 78Review moat 34Quality gap 70
This niche Category average

Is Mens Pyjama Bottoms profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Pyjama Bottoms is a £62K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Mens Pyjama Bottoms: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.0% over the last 90 days and 1.3% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr6K
Search volume / yr-36.0%386K
Conversion rate1.3%
Avg price£12.45

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers28 · 34
Top-5 product click share22%
Open market43%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 103 products

Sponsored placement85%
New entrants (1y)14· 0 succeeded
Avg rating4.3★
Avg reviews3,058

Top Mens Pyjama Bottoms products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

34

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

22%

Top 20: 50%

Open market

37%

  • U2SKIIN16%
  • Vulcanodon14%
  • INSIGNIA10%
  • YUSHOW10%
  • Bonjour8%
  • Jveyvth6%

Mens Pyjama Bottoms demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume386KCVR1.3%Products103Brands28Top 5 Brands57%OOS Rate20.2%Rating4.3★Reviews3,058Avg BSR#75
30K20KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Top Mens Pyjama Bottoms search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens pyjama bottoms180K/yr
  • pyjama bottoms mens51K/yr
  • mens pjs bottoms66K/yr
  • mens pyjamas bottoms44K/yr
  • pajama bottoms for men18K/yr
  • mens pajama bottom14K/yr
  • men pyjama bottoms9K/yr
  • tall mens pyjamas4K/yr

What reviews say buyers love and hate about Mens Pyjama Bottoms

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Comfort-Overall21%

Very comfortable

Quality-Overall13%

No complaints

Size-Overall11%

sizing was accurate

Value For Money11%

Cheap price

Soft Feel5%

nice soft fabric

What buyers complain about

65% of reviews
Material Quality19%

material bobbling

Size-Overall12%

way too small

Durability7%

so not great that they are already falling apart

Thickness7%

a bit thin

Quality-Overall5%

Junk

Mens Pyjama Bottoms return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Material Quality
13%
3Length
11%
4Quality-Overall
10%
5Thin
6%

Common Mens Pyjama Bottoms questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Pyjama Bottoms 46/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 103 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -36.0% over the last 90 days.
Search demand for Mens Pyjama Bottoms on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 6.7× the quietest.