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Mens Necklaces

Mens Necklaces shows a sweet-spot price point ($22.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 42Growth 33Conversion 12Competition 83Returns 47Price range 67Avg price 93Brand share 70Review moat 71Quality gap 80
This niche Category average

Is Mens Necklaces profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Necklaces is a £216K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Mens Necklaces: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.6% over the last 90 days and 0.9% of searches end in a purchase.

£216K

revenue / yr

Units sold / yr13K
Search volume / yr+6.6%1.1M
Conversion rate0.9%
Avg price£22.19

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers33 · 36
Top-5 product click share32%
Open market37%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement98%
New entrants (1y)15· 0 succeeded
Avg rating4.2★
Avg reviews666

Top Mens Necklaces products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

36

Top-5 brand share

63%

Top 20: 92%

Top-5 click share

32%

Top 20: 74%

Open market

33%

  • Esrael24%
  • Cheria13%
  • Silvadore12%
  • PROSTEEL9%
  • QUADRI6%
  • Old English Jewellers4%

Mens Necklaces demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.9%Products52Brands33Top 5 Brands63%OOS Rate4.0%Rating4.2★Reviews666Avg BSR#192
70K50KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Mens Necklaces search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens necklaces168K/yr
  • mens necklace183K/yr
  • mens chain91K/yr
  • silver chain mens89K/yr
  • necklace for men72K/yr
  • mens silver chain78K/yr
  • necklace men35K/yr
  • mens chain necklace39K/yr
  • men necklace29K/yr
  • silver necklace for men35K/yr

What reviews say buyers love and hate about Mens Necklaces

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall31%

Its well made

Chain/Key Quality20%

Sturdy chain

Value For Money12%

Good value

Durability4%

Durable

Metal Authenticity4%

Its a lovely bright silver

What buyers complain about

91% of reviews
Metal Authenticity28%

Not silver

Durability15%

broke after two uses

Color13%

Faded

Quality-Overall13%

cheap

Chain/Key Quality10%

worst chain ive ever had

Mens Necklaces return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Chain/Key Quality
9%
3Metal Authenticity
5%
4Neck Fit
5%
5Quality-Overall
4%

Common Mens Necklaces questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Necklaces 56/100 on Amazon United Kingdom — Worth a look. The niche generates £216K/yr across 52 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved +6.6% over the last 90 days.
Search demand for Mens Necklaces on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.8× the quietest.