mens necklaces
Worth a lookShows a sweet-spot price point ($22.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£22.19avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good665.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£4.91–£132.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay£216K£216K/yr · 1.1M searches
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mens necklaces is a £216K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens necklaces market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £222K–£277K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 4.0%
- Avg brand age
- 42 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
36
Top-5 brand share
63%
Top 20: 92%
Top-5 click share
32%
Top 20: 74%
Open market
33%
- Esrael24%
- Cheria13%
- Silvadore12%
- PROSTEEL9%
- QUADRI6%
- Old English Jewellers4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top mens necklaces search terms
- mens necklaces168K/yr
- mens necklace183K/yr
- mens chain91K/yr
- silver chain mens89K/yr
- necklace for men72K/yr
- mens silver chain78K/yr
- necklace men35K/yr
- mens chain necklace39K/yr
- men necklace29K/yr
- silver necklace for men35K/yr
Top mens necklaces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Esrael Mens Silver Chain Necklace 2mm Silver Mens Chain Necklace Wheat Stainless Steel Chains for Men Boy Jewelry Gifts 18 Inch
Esrael£10.424.2★50 rev
Silvadore Silver Chain Mens Necklace (4mm 20in) - Mens Jewellery Real 925 Silver Plated Stainless Steel Cuban Chain Curb Link - Solid Non-Tarnish Waterproof Gift - (Velvet Pouch)
Silvadore£25.914.4★2,455 rev
Esrael Silver Chain Mens Necklaces Chain for Men Stainless Steel Chains 3.5mm Cuban Chains Necklace for Men Jewellery Gift 18 Inch
Esrael£10.424.5★13 rev
Cheria 3mm Solid Sterling Silver Chain for Mens 925 Silver Cuban Mens Chain Necklace Non-Tarnish & Waterproof Gifts for Man Boyfriend Father 20/22/28 inches
Cheria£10.663.5★70 rev
Cheria 5mm Solid Sterling Silver Chain for Mens 925 Silver Cuban Mens Chain Necklace Non-Tarnish & Waterproof Gifts for Man Boyfriend Father 20/22/28 inches
Cheria£11.263.5★70 rev
Newest
by launch dateEsrael Silver Chain Mens Necklaces Chain for Men Stainless Steel Chains 3.5mm Cuban Chains Necklace for Men Jewellery Gift 18 Inch
Esrael£10.4213 rev
Esrael Silver Chain Mens Necklaces Chain for Men Stainless Steel Chains 3.5mm Cuban Chains Necklace for Men Jewellery Gift 20 Inch
Esrael£10.3013 rev
Cheria 3mm Solid Sterling Silver Chain for Mens 925 Silver Cuban Mens Chain Necklace Non-Tarnish & Waterproof Gifts for Man Boyfriend Father 20/22/28 inches
Cheria£10.6670 rev
Cheria 5mm Solid Sterling Silver Chain for Mens 925 Silver Cuban Mens Chain Necklace Non-Tarnish & Waterproof Gifts for Man Boyfriend Father 20/22/28 inches
Cheria£11.2670 rev
Esrael Mens Silver Chain Necklace 2mm Silver Mens Chain Necklace Wheat Stainless Steel Chains for Men Boy Jewelry Gifts 18 Inch
Esrael£10.4250 rev
Trending
90-day click momentumEsrael Silver Chain Mens Necklaces Chain for Men Stainless Steel Chains 3.5mm Cuban Chains Necklace for Men Jewellery Gift 18 Inch
Esrael£10.424.5★
Esrael Silver Chain Mens Necklaces Chain for Men Stainless Steel Chains 3.5mm Cuban Chains Necklace for Men Jewellery Gift 20 Inch
Esrael£10.304.5★
Esrael Mens Silver Chain Necklace 2mm Silver Mens Chain Necklace Wheat Stainless Steel Chains for Men Boy Jewelry Gifts 18 Inch
Esrael£10.424.2★
MOROTOLE Sterling Silver Chain Figaro Chain for Men Sterling Silver Necklace for Men Figaro Mens Silver Chain
MOROTOLE£10.374.1★
Cheria 5mm Solid Sterling Silver Chain for Mens 925 Silver Cuban Mens Chain Necklace Non-Tarnish & Waterproof Gifts for Man Boyfriend Father 20/22/28 inches
Cheria£11.263.5★
What buyers say about mens necklaces
What buyers praise and complain about, mined from review topics.What buyers love
“Its well made”
“Sturdy chain”
“Good value”
“Durable”
“Its a lovely bright silver”
“as described”
“Seems strong”
“fits nice”
“The chain is very elegant”
“Recipient was delighted with her gift”
What buyers complain about
“Not silver”
“broke after two uses”
“Faded”
“cheap”
“worst chain ive ever had”
“NOTHING SPECIAL FOR THE PRICE”
“not at all like pictured”
“It is a little heavy”
“is very thin”
“Small”
Top return reasons
Common questions
- Is mens necklaces profitable to sell on Amazon United Kingdom?
- The niche generates £216K/yr across 52 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the mens necklaces niche?
- 33 brands and 36 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in mens necklaces?
- Top complaints mined from reviews: Metal Authenticity, Durability, Color. The return rate is 3.3%.
- When does demand for mens necklaces peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the mens necklaces niche?
- Listings span £4.91–£132.58; the average listing price is £22.19 (sweet spot $15–$100). The average incumbent carries 666 reviews — the moat a new listing must climb.