Mens Necklaces

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

0.9%

Market size, estimated

£216Ka year

Peak month

December2.8× the quietest month

Top search term

mens necklaces168K searches a year

Listings sell for £22.19 on average, from £4.91 to £132.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £22.19 that is £2K to £6K a year per listing.

Average price

£22.19inside the $15 to $100 sweet spot

Price range

£4.91–£132.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

3.3%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #192 within Jewellery. It carries 666 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#192in Jewellery

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

666per listing

Listings tracked

52

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months