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Mens Necklaces

Maybe

Products sell for $22.19 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Mens Necklaces is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£216K/yr1.1M searches / yr
90-day growth
+6.6%search demand this quarter
Competition
32%top-5 click share · 33 brands · 36 sellers

Flapen Score

Mens Necklaces against its category

The dotted line is the Fashion average. Past it, Mens Necklaces is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Necklaces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Necklaces 1.1M times last year and spent an estimated £216K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
0.9%
Market size, estimated
£216Ka year
Peak month
December2.8× the quietest month
Top search term
mens necklaces168K searches a year

02 · Price

A sale here is worth £22.19.

Listings sell for £22.19 on average, from £4.91 to £132.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £22.19 that is £2K to £6K a year per listing.

Average price
£22.19inside the $15 to $100 sweet spot
Price range
£4.91–£132.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #192 within Jewellery. It carries 666 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#192in Jewellery
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
666per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mens Necklaces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

36

Top-5 brand share

63%

Top 20: 92%

Top-5 click share

32%

Top 20: 74%

Open market

33%

  • Esrael24%
  • Cheria13%
  • Silvadore12%
  • PROSTEEL9%
  • QUADRI6%
  • Old English Jewellers4%

Demand

Mens Necklaces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Mens Necklaces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens necklaces168K/yr
  • mens necklace183K/yr
  • mens chain91K/yr
  • silver chain mens89K/yr
  • necklace for men72K/yr
  • mens silver chain78K/yr
  • necklace men35K/yr
  • mens chain necklace39K/yr
  • men necklace29K/yr
  • silver necklace for men35K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Necklaces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Metal Authenticity28%−0.28

Not silver

FAKE SILVER

Questionable silver

Durability15%−0.11

broke after two uses

Broke after one week

is not the most durable

Color13%−0.13

Faded

Lost its colour

its now started turning yellow

Quality-Overall13%+1.69

cheap

Rubbish quality

Poor quality

Chain/Key Quality10%+1.04

worst chain ive ever had

Cheap chain

Not a good chain

Love

Quality-Overall31%+1.69

Its well made

Pretty and well-made

Amazing quality

Chain/Key Quality20%+1.04

Sturdy chain

The chain is very elegant

It is a good chain

Value For Money12%+0.75

Good value

Amazing value

Definitely worth the price

Durability4%−0.11

Durable

I love the necklace I will watch out for its durability

built to last

Metal Authenticity4%−0.28

Its a lovely bright silver

High quality silver chain

It has a 925 stamp on so I know it's real silver

Return

3.3% Return rate 69% Fixable by listing

Size-Overall50%█▆██▇▇

Small

Chain/Key Quality9%▇▆▇█▄▇

worst chain ive ever had

Cheap chain

Not a good chain

Metal Authenticity5%▃▆▅▃▇█

Not silver

FAKE SILVER

Questionable silver

Neck Fit5%▃▇▂▃▅█
Quality-Overall4%▁▆▇█▇▆

cheap

Rubbish quality

Poor quality

FAQ

Common Mens Necklaces questions

Answered from the same tracked data.