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Mens Long Socks

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $16K a year here, so Mens Long Socks is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£16K/yr54K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
29%top-5 click share · 36 brands · 89 sellers

Flapen Score

Mens Long Socks against its category

The dotted line is the Fashion average. Past it, Mens Long Socks is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Long Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Long Socks 54K times last year and spent an estimated £16K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
2.7%
Market size, estimated
£16Ka year
Peak month
November4.3× the quietest month
Top search term
long socks mens16K searches a year

02 · Price

A sale here is worth £10.96.

Listings sell for £10.96 on average, from £3.90 to £28.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.96 that is £0 to £1K a year per listing.

Average price
£10.96under the $15 to $100 sweet spot
Price range
£3.90–£28.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #190 within Socks & Hosiery. It carries 2,578 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
4.3%
Average rank
#190in Socks & Hosiery
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,578per listing
Listings tracked
62

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mens Long Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£482£964£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

89

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

29%

Top 20: 62%

Open market

50%

  • Sock Snob26%
  • ShopMCR6%
  • vitsocks5%
  • LOFIR5%
  • Mysocks4%
  • FM London4%

Demand

Mens Long Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Mens Long Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long socks mens16K/yr
  • mens long socks19K/yr
  • mens knee high socks13K/yr
  • long boot socks6K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Long Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+0.96

CHEAP AND NASTY PRODUCT

Poor quality

Cheaper quality, obvious why

Size-Overall12%+0.14

Too Big

found them to be too small

Too tight,

Thickness11%−0.08

Thin material

Thinner than I thought

Quite thick

Durability7%−0.06

bally and falling apart

Don't expect them to last long

Not really durable

Advertised Vs Actual Product4%−0.03

False description

Misleading description

False advertising

Love

Comfort-Overall22%+2.10

Really comfortable

Nice socks and comfortable

Comfortable to wear

Quality-Overall21%+0.96

Excellent product

Great quality, make sure that you read the care instructions

These socks are good quality

Size-Overall12%+0.14

fits like a glove

Extremely snug fit

Excellent fit

Value For Money9%+0.57

Excellent value for money

Good value

Good value for money

Warmth9%+0.60

keeps your feet warm

These socks look nice they are warm and comfortable

Comfy & warm

Return

0.4% Return rate 55% Fixable by listing

Size-Overall33%▅▅▇▅█▇

Too Big

found them to be too small

Too tight,

Quality-Overall11%▄█▅▆▃▆

CHEAP AND NASTY PRODUCT

Poor quality

Cheaper quality, obvious why

Thin8%██▆▃▅▆

Quite thin, not what i was expecting

Not work socksway too thin of material

Also sock material thinner than I was expecting

Length6%█▃▁▃▅▄
Material Quality5%▂▄█▃▂▄

Changed the material

Very synthetic material

Not workwear material

FAQ

Common Mens Long Socks questions

Answered from the same tracked data.